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- Jun 12, 2019
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Hey guys,
I run a website management company (running and building out websites that already exist -- not building new sites).
I've been doing this since 2020. Here is a quick background of the pivots I have made.
Phase 1 (2020-2022):
I am ready to launch Phase 3 and have just finished rebranding and redeveloping my offer.
However, I feel quite lost about where to get started promoting this. I don't have a bunch of cash that I'm willing to risk. I'm willing to risk $2k-ish, but can dump a ton of cash if something starts working well.
I run a website management company (running and building out websites that already exist -- not building new sites).
I've been doing this since 2020. Here is a quick background of the pivots I have made.
Phase 1 (2020-2022):
- Serving small-midsize businesses on WordPress
- Helping with website changes/edits + maintenance & security.
- Was working okay. I ran Google Ads and my campaigns were terrible, but it was still profitable.
- I still have most of these clients on a monthly plan today.
- Still serving the same audience.
- Shifted to focus more on maintenance and security, and less on actively building out their sites and helping with changes.
- I did this because I was too focused on what I wanted from an operations perspective (maintenance & security was easy), not what the client wanted.
- Tried Google Ads again (with a much better strategy and website) plus Reddit paid & organic and it's clear that this pivot was a failure. I've also received tons of feedback from my target audience and other people in my industry.
- Serving mid-to-large companies.
- I've now shifted to focusing on design, development, and technical support for existing websites (more activities focused on company growth, rather than preventative maintenance).
- I made this pivot because it's more in line with how my services were back in 2020-2021 when things were working (and a handful of other reasons).
I am ready to launch Phase 3 and have just finished rebranding and redeveloping my offer.
However, I feel quite lost about where to get started promoting this. I don't have a bunch of cash that I'm willing to risk. I'm willing to risk $2k-ish, but can dump a ton of cash if something starts working well.
- Google Ads
- My Phase 2 Google Ads strategy failed terribly (1 low-quality lead with $2k in spend even though my ads & landing pages were good [thanks @Andy Black]). The offer was the problem (from my best judgment and feedback from others).
- Google Ads worked in Phase 1 even though my campaigns were complete trash. However, I'm still hesitant because of my experience in Phase 2.
- Again, I am hesitant to risk money at the moment unless I know something is going to work (because of my personal health situation).
- Cold email
- Not sure how I feel about cold email. Seems like it is working for some people in my industry, but it feels wrong.
- Was thinking about sending personalized emails to companies offering to do a review website review via Loom and send them my feedback. No obligation for them to hop on a call with me or anything. I know I can produce some very valuable quick audits for these companies.
- Someone on Reddit posted a strategy in nearly the same niche and they had a 3% conversion rate from emails to paying customers.
- SEO
- Extremely competitive and not an option for me right now.
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