That's because a lot of the other objectives get you "people" who click or like, or submit a form, but who will NEVER buy. Online advertising is affected by this issue, which I discuss extensively here in my podcast, including what causes it:Hey everyone,
In total I've already spent over 250k on Fb ads with a perfect ROI, absolutely very satisfied with this platform.
But my big question to you guys: how the f*ck can you make it work without the conversion target?
Brand awareness, clicks to the website, nothing works. Only if I directly use a conversion target will I get sales.
And yes, I tried video views and then retargeted the video views, using landing page views for example and guess what? No conversion whatsoever.
Of course, if you retarget these people with the conversion target, you will get sales, but then I can just as well start with the conversion target up front.
TL;DR = Has anyone ever brought in sales with Facebook ads without the conversion target?
HOT! - MARKETING - Starting The Best Marketing Podcast in The World
Yo team, 04.19.2021 I started keeping a journal, and it's been 100% transformational for my business. It helps remind me of my goals, keeps me on track, and also gets me to commit to the things that I want to do with full awareness of the price I'll have to pay to get it. And this latter part...
www.thefastlaneforum.com
Using the "purchase" event is the safest way of protecting yourself, but unfortunately, it limits the sort of advertising you do.