MitchC
Legendary Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Packaging tip: premium packaging makes deeper sounds, cheap packaging makes high pitched crinkle sounds. If you’re going to invest money in this I’d make the opening experience visual and shareable. Otherwise good enough is good enough. Stickers are a good way to get premium packaging with low cost and low moq.
This is my personal opinion: I would not rely on influencer marketing at all. I wouldn’t put any budget behind it. Especially bigger influencers. Please do not do this. Especially please do not do this as a way to launch and test the market.
Instead: Get content from good creators and run paid ads to that content. You can also make content yourself and save even more money and possible get better results. Even just photos.
If an influencer works it’s not all that repeatable. If it doesn’t work, what do you do pull the slot machine again and pay another? I do not know a single ecom brand owner that gets results from influencers. Here and there there are a couple that perfectly align and it works but it’s never a huge part of their business and is just shear luck after testing 100s of them.
If ads don’t work you know pretty quickly with a small budget and can adjust. If they do work you can keep scaling them until everyone in the world has your product who wants it.
Start with paid ads, and stick with paid ads. If you want to stroke your ego or build a bit of credibility to leverage and it makes sense go and blow some money on influencers once your ads are printing money.
The other option which I’m not familiar with but I know is insane right now is TikTok shop. Send your product to creators on there and pay them purely commission on sales. Use the content that performs best to run ads and show it to other creators to recreate.
This is my personal opinion: I would not rely on influencer marketing at all. I wouldn’t put any budget behind it. Especially bigger influencers. Please do not do this. Especially please do not do this as a way to launch and test the market.
Instead: Get content from good creators and run paid ads to that content. You can also make content yourself and save even more money and possible get better results. Even just photos.
If an influencer works it’s not all that repeatable. If it doesn’t work, what do you do pull the slot machine again and pay another? I do not know a single ecom brand owner that gets results from influencers. Here and there there are a couple that perfectly align and it works but it’s never a huge part of their business and is just shear luck after testing 100s of them.
If ads don’t work you know pretty quickly with a small budget and can adjust. If they do work you can keep scaling them until everyone in the world has your product who wants it.
Start with paid ads, and stick with paid ads. If you want to stroke your ego or build a bit of credibility to leverage and it makes sense go and blow some money on influencers once your ads are printing money.
The other option which I’m not familiar with but I know is insane right now is TikTok shop. Send your product to creators on there and pay them purely commission on sales. Use the content that performs best to run ads and show it to other creators to recreate.