MarxMelencio
Contributor
M5EAGLE,
There's the rub. You won't be able to sell anything if you don't even know who wants the value that you propose, and why they want it.
Keep in mind, developing a value proposition and an ideal customer avatar are among the first steps in building a business. And you won't be able to niche down on both fronts without really knowing both, even just at least enough for a fairly reasonable starting point at these two things.
I think you're banking on them trusting you because of your certifications. Would they really? I mean, you haven't developed an ideal customer avatar, right? So how would you know this?
Imagine knowing your target niche group. Imagine knowing what they think of your value proposition. Imagine how they could likely appraise it as something that would help solve their urgent problems and satisfy their immediate needs. Imagine knowing where they go to look for solutions to their relevant problems. Imagine where they go to talk and mingle with others who have the same problems and possible solutions. Imagine knowing what to show them so many of them can start trusting you, enough for them to ask how you'd be able to help with their particular needs and situations (show, don't tell). Imagine knowing what to say to them, enough for many of them to feel that looking closer at what you have to show them is the first step towards solving their relevant problems. Imagine knowing the time of the day and night when they think about these things, when they do these things, and so on.
Now if you're already able to imagine those things with a considerable degree of confidence in knowing that you're probably right, then that means you already have an ideal customer avatar to start with.
Just my two cents, for what it's worth. And, you might want to look into MS 365 Copilot and how you'd be able to leverage that angle for your show-and-then-tell-what-you-want-to-show strategy. Generally speaking, some businesses across the board are looking closer into ways to use AI for reducing overheads, speeding up workflows, eliminating human errors and so on.
Best of luck!
[SNIP]However, I feel like, who even needs my services and why?[/SNIP]
There's the rub. You won't be able to sell anything if you don't even know who wants the value that you propose, and why they want it.
Keep in mind, developing a value proposition and an ideal customer avatar are among the first steps in building a business. And you won't be able to niche down on both fronts without really knowing both, even just at least enough for a fairly reasonable starting point at these two things.
[SNIP](trusting some random guy doing cold outreach, who could be a scammer)[/SNIP]
I think you're banking on them trusting you because of your certifications. Would they really? I mean, you haven't developed an ideal customer avatar, right? So how would you know this?
Imagine knowing your target niche group. Imagine knowing what they think of your value proposition. Imagine how they could likely appraise it as something that would help solve their urgent problems and satisfy their immediate needs. Imagine knowing where they go to look for solutions to their relevant problems. Imagine where they go to talk and mingle with others who have the same problems and possible solutions. Imagine knowing what to show them so many of them can start trusting you, enough for them to ask how you'd be able to help with their particular needs and situations (show, don't tell). Imagine knowing what to say to them, enough for many of them to feel that looking closer at what you have to show them is the first step towards solving their relevant problems. Imagine knowing the time of the day and night when they think about these things, when they do these things, and so on.
Now if you're already able to imagine those things with a considerable degree of confidence in knowing that you're probably right, then that means you already have an ideal customer avatar to start with.
Just my two cents, for what it's worth. And, you might want to look into MS 365 Copilot and how you'd be able to leverage that angle for your show-and-then-tell-what-you-want-to-show strategy. Generally speaking, some businesses across the board are looking closer into ways to use AI for reducing overheads, speeding up workflows, eliminating human errors and so on.
Best of luck!