BizyDad
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Wonder if you guys know this/hate it.....
I got a proposal from a direct mail company that says they put a tracking pixel on your site that can identify with e-mail/snail mail address and name of 40% of the visitors to a site.
Then they send a postcard and tie that into digital and e-mail.
Costs about .15 a contact for the date 600 a month minimum. Postcards are 1. Digital spends on traffic.
right now we're getting about 1-3% opt in for emails.
so that's a big jump for us. We're going to go for it if anyone need the info LMk
Tried it twice for higher end real estate sites. Not worth the spend. This was 3, maybe 4, yrs ago. Got a fair bit of returned mail (not an egregious amount but more than we wanted).
The emails included real estate agents who then complained about spam which ultimately spooked the client into stopping the practice. Tough to filter out personal gmails of RE agents. Only ran 3 months, I think we spent $4500 ish, and 0 sales generated from it, no "solid leads" even, but it is high end real estate, so... Idk, it was an idea I thought would work, but maybe our messaging was off.
Funny thing was the error rate where a person's name was reversed (the list had an obvious first name in the last name field and vice versa). I assume databases have improved.
I've always been curious how it would work for other industries but most of my clients either don't have the budget, or don't want to be borderline spammy, or just don't believe in snail mail. Keep us posted?
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