Don’t fall victim to the Halo Effect.
Psychologist Edward Thorndike first coined the term in 1920. He discovered that if someone appears competent in one area, we tend to see them as good in other areas too, creating a "halo" effect of overall positivity.
This means that just because someone has accumulated millions of followers on YouTube does not make them a successful entrepreneur, it only states that they know how to make really good YouTube videos, they understand how to game the algorithm, and they have cracked the code of attention.
Psychologist Edward Thorndike first coined the term in 1920. He discovered that if someone appears competent in one area, we tend to see them as good in other areas too, creating a "halo" effect of overall positivity.
This means that just because someone has accumulated millions of followers on YouTube does not make them a successful entrepreneur, it only states that they know how to make really good YouTube videos, they understand how to game the algorithm, and they have cracked the code of attention.