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Recent content by The-J

  1. The-J

    Should I continue with my AI Agency idea or is it too late

    - AI - 
    https://www.thefastlaneforum.com/community/threads/smma-the-fools-gold.109954/ Funny thing is that the AI agency boom is basically the same place SMM agencies were at in ~2017 or so. Fast growing market, highly ignorant customer base feeling FOMO, loads of companies selling a "secret sauce"...
  2. The-J

    How do you get rich?

    INTRO 
    Failing that, just marry rich
  3. The-J

    When is an exit financially justified?

    INTRO 
    Get a new job then Oh I missed the unemployment insurance thing. Health is #1. If you stay in a harmful work environment you risk losing the energy you need to get your business off the ground
  4. The-J

    Where do you get your beliefs from + help me fix mine

    MINDSET 
    I don't know what works but I know what doesn't work 1) Thinking about your limiting beliefs all the time 2) Paying attention to the little voice that tells you these things 3) Doing things that prove your limiting beliefs correct, hence reinforcing them 4) Consuming content/information...
  5. The-J

    Brand Strategy Pricing

    MARKETING 
    OK let me put it to you another way... on one of my ad accounts we are paying $13 CPM. That's $13 to show our ad 1,000 times. Let's assume a frequency of 2.5x. With $4,300, at that price, you'd be looking at 330,000 ad impressions. Assuming the same frequency, that means you'd be able to show...
  6. The-J

    Brand Strategy Pricing

    MARKETING 
    F*ck that Go to Canva and make a logo yourself You can get an expensive logo later when you're rich
  7. The-J

    Developing a Cosmetic Product in a Sub-Niche Category (progress thread)

    IDEA SOURCING FEEDBACK 
    OK, do it with less & let me know how it goes
  8. The-J

    Developing a Cosmetic Product in a Sub-Niche Category (progress thread)

    IDEA SOURCING FEEDBACK 
    ~$20k or so. Basically if you have to break even on cash (not even profit) to move your product, what would it cost you? That's more or less what you can expect your marketing budget to be. Don't use influencers, you can't afford them. Ads are gonna be tough with an AOV of $10-20 though...
  9. The-J

    Quit Alcohol. Try it.

    MINDSET 
    My grandfather died some years ago at the age of 62 of liver cancer, caused by extensive drinking. He was a poly-addict. He had a heroin addiction as well. But the heroin wasn't what killed him. He got on methadone very early on and was able to hold a job, take care of his kids. But he never...
  10. The-J

    Developing a Cosmetic Product in a Sub-Niche Category (progress thread)

    IDEA SOURCING FEEDBACK 
    I've helped scale 2 different beauty brands using social media ads & my dad works in production for a large skincare company, I'll try to answer your questions as best as I can based on what I have experienced. Google, call/email, and ask. Simple as that. You're in the "information finding"...
  11. The-J

    How can I turn my toddler IP “Bubbah the Robot Vacuum” into a scalable brand?

    ASK THE AI 
    Toys
  12. The-J

    The Artificial Intelligence (AI) Random Chat Thread...

    - AI - 
    https://chatgpt.com/merchants/ I personally think ads are next. IT's inevitable. OpenAI is NOT making enough money from subscriptions and tokens alone. They need to find a better way to monetize. And with the amount of time people are spending having conversations with their sycophant machine...
  13. The-J

    You're not good enough.

    MINDSET 
    I wrote a long post expanding on this idea but then I remembered that MJ already wrote about it Chapter 19, Belief #2, The "Special Scam" aka "I'm Not Good At That"
  14. The-J

    Is my idea for a giveaway campaign stupid to hype a new wholesale product?

    MARKETING 
    I helped a not-so-healthy food company this past year grow their revenue 80% and their online store revenue 150% while sales from farmer's markets have been stagnant. Turned DTC from 22% of sales to 51% of sales. Honestly they've become kind of reliant on DTC at this point. Every year before...
  15. The-J

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    I've never had any popcorn that didn't have this problem, except Smartfoods in Canada/USA. But I don't think it's air popped and it still doesn't last that long anyway. Caramel corn seems to keep its texture for a while though. Here people like caramel popcorn mixed with cheese popcorn, and the...
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