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Free Offer vs. Discount
MARKETINGThis strategy was 'originally' employed by Joe Polish for carpet cleaning. He offered a free room of carpet cleaning (up to a certain size) to get in the door and build trust with the client. The psychology behind it is that everyone fears getting ripped off or losing their money. You know...- ChrisM
- Post #16
- Forum: Marketing Strategy
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Building a MVP for a AirBnB website with limited funding. Suggestions?
AIRBNBOoops, didn't make it clear in my post, this service allows you to build a website with AirBnb functionality without needing to code. The second link, a time lapse of someone building a AirBnb clone, is done without code.- ChrisM
- Post #6
- Forum: Product Development, Importing, Sourcing
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Building a MVP for a AirBnB website with limited funding. Suggestions?
AIRBNBA web app builder called Bubble is an option for you. Someone used it to build an AirBnb like clone in a set number of hours. Takes a bit of learning the platform, but can be done.- ChrisM
- Post #3
- Forum: Product Development, Importing, Sourcing
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'Interests' for my FB Ad
I assume from your posts OP that your business is local based, you serve people in a geographically defined area. One method that's gaining popularity is called the 'Carpet bomb' approach. The basic structure of the 'carpet bomb' approach is to pay to get a video seen by the people in your...- ChrisM
- Post #4
- Forum: Ideas, Concept Feedback
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Why I Just Quit A "Dream Job"
It sounds like its time to learn marketing. Reading between the lines, you have a 'technician'. Someone who can solve the problem and deliver the service well. Someone who knows the process, and should write said process down in an 'employee handbook' on how to deliver the service. Then you...- ChrisM
- Post #8
- Forum: Ideas, Concept Feedback
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SEO for Shopify Sites - I know, I know...
MARKETINGMy suggestion would be to read this. Its a great beginners guide to what SEO is / how it works from a high level. You'll then have a grip of the basics. To answer your question what you need to do is (albeit this is overly simplified): Make sure the pages of your website is set up so that the...- ChrisM
- Post #4
- Forum: Marketing Strategy
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