You aren't building a biotech company, you shouldn't have 4 years of unprofitability building a simple e-com business. Something is wrong, most likely your ability to get sales without paying too much in ads.
This should've been tested the first week.
Test the underlying premise of your business as soon as possible to avoid situations where you waste a lot of time.
People need to actually want what you're selling. It has nothing to do with if you want to sell it or not. I assume you want to sell them very badly. But if there is not demand you are failing the "need" commandment.
In my business people call us and say "you're the only company that picked up the phone" and then "thank you so much, we appreciate you guys" since we help solve a problem and make it easy to do so. Add value. If that wasn't the case and everyone had their problems solved already, we wouldn't make any money.
If I was ever going to sell products online, my primary focus would be PROVING that people WANT it and I can get sales EASILY. That would be 95% of my focus. There needs to be an obvious plan for how to print sales on demand. I would need to run ads and see a great ROAS instantly. Otherwise I would think "this is probably going to be an annoying uphill battle just trying to make a couple bucks".
This should've been tested the first week.
Test the underlying premise of your business as soon as possible to avoid situations where you waste a lot of time.
People need to actually want what you're selling. It has nothing to do with if you want to sell it or not. I assume you want to sell them very badly. But if there is not demand you are failing the "need" commandment.
In my business people call us and say "you're the only company that picked up the phone" and then "thank you so much, we appreciate you guys" since we help solve a problem and make it easy to do so. Add value. If that wasn't the case and everyone had their problems solved already, we wouldn't make any money.
If I was ever going to sell products online, my primary focus would be PROVING that people WANT it and I can get sales EASILY. That would be 95% of my focus. There needs to be an obvious plan for how to print sales on demand. I would need to run ads and see a great ROAS instantly. Otherwise I would think "this is probably going to be an annoying uphill battle just trying to make a couple bucks".