Google Ads - the prospects are usually looking for a solution and are ready to buy or to get educated on your solution.
Facebook Ads - the prospects are scrolling to be entertained and your ad is a potential interruption that has to uncover a desire for your product the prospect may never even realise they had.
Facebook Ads - the prospects are scrolling to be entertained and your ad is a potential interruption that has to uncover a desire for your product the prospect may never even realise they had.