Bossgirl
Contributor
User Power
Value/Post Ratio
200%
- Jul 30, 2014
- 14
- 28
- 40
I'd choose a market/audience first and then decide how to market to them. After some thinking I came up with diabetics, they have to be very careful about taking care of their feet, and most sandals typically expose the toes and heel, areas that are most likely to get bruised/stubbed and cause problems for them.
I looked for an existing sandal that had both the heels and toes covered and found a popular one on amazon (over 3000 positive reviews) that currently sells for about $80. Then I go to the 3 star reviews, that's usually a gold mine for people who like the product but have something about it that they don't like, look for common complaints and design or look for a sandal to resell that fixes these complaints.
Create a very exhaustive piece of content around taking care of your feet as a diabetic (make it simple, fun and non-medical language) and send fb traffic to it and collect emails. Launch sandal to email list as early adopters at very discounted rate in exchange for amazon reviews.
I looked for an existing sandal that had both the heels and toes covered and found a popular one on amazon (over 3000 positive reviews) that currently sells for about $80. Then I go to the 3 star reviews, that's usually a gold mine for people who like the product but have something about it that they don't like, look for common complaints and design or look for a sandal to resell that fixes these complaints.
Create a very exhaustive piece of content around taking care of your feet as a diabetic (make it simple, fun and non-medical language) and send fb traffic to it and collect emails. Launch sandal to email list as early adopters at very discounted rate in exchange for amazon reviews.
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