To fill you in, I sell tennis rackets. My net profit from the racket is $50 +-. But how can I increase the price 3х or 5х?
I understand that the more value I bring to the customer, the more I can charge, but it's like I don't understand how much my offer is really worth.
As Hormozi said, "you should never charge more than your product is worth. But you should charge far more for your product and services than it costs to fulfill it. Think up to a
hundred times more, not just two or three times more. And if you provide enough value, it should still always be a steal for the
prospect. That is the power of value. It unleashes unlimited pricing and profit power to scale your company."
But what value can I bring to people and multiply the price of a racket that is no different from another seller's racket? I have a constant problem with this. I have to compete in price.
All sorts of bonuses in the form of fast delivery, string stretching and winding an overgrip on a racket do not attract customers and do not create much value for them. What can I add? To introduce rackets with parameters that other sellers do not have? Should I offer a refund in case of what? Additional services? But why would the buyer need them if his main goal is to buy just a RACKET.
I understand that the more value I bring to the customer, the more I can charge, but it's like I don't understand how much my offer is really worth.
As Hormozi said, "you should never charge more than your product is worth. But you should charge far more for your product and services than it costs to fulfill it. Think up to a
hundred times more, not just two or three times more. And if you provide enough value, it should still always be a steal for the
prospect. That is the power of value. It unleashes unlimited pricing and profit power to scale your company."
But what value can I bring to people and multiply the price of a racket that is no different from another seller's racket? I have a constant problem with this. I have to compete in price.
All sorts of bonuses in the form of fast delivery, string stretching and winding an overgrip on a racket do not attract customers and do not create much value for them. What can I add? To introduce rackets with parameters that other sellers do not have? Should I offer a refund in case of what? Additional services? But why would the buyer need them if his main goal is to buy just a RACKET.
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