So you're telling me that your marketing dude screwed you over, and now he'll just "want to leave your business" when the chips are falling down? Well then, you should sit him down, and tell him that you need him to fix the marketing problem of the business.I strongly think that our marketing dude will want to leave our business if we decide to continue and pursue it further.
Your marketing for this product is basically non-existent, and you're using an outdated model to sell it on top of that.You can check out our project at Smooth It Up - rejuvenating skin beauty device for more insights.
Just putting a Shopify website up with some stuff thrown on it is NOT marketing.
First, you're selling a physical product. A physical product, especially a fancy one, almost always needs a video to demonstrate how easy using the product is, and the sort of transformation you can achieve with it. Seeing is believing.
Second, your headline is CONFUSING (as the rest of your website). What's skin rejuvenation? How does that help anyone? I have no idea what "skin rejuvenation" is. Is that when your skin is burned, and you rejuvenate it so that it looks how it was prior to the burn? Is that when your skin is old and saggy, and it makes you young and beautiful again? What is it? Communicate in EASY WORDS that even a retard will understand.
Third, the price-point of the bitch is too high for a first-time buyer who has never heard about you. If your marketing strategy is to drive ads and think that's how you'll sell $100 items, you're sadly mistaken. Your goal should instead be to break even on the first sale (a first sale in the $10-30 range), and then market this and other related products as upsells to the customer. If you don't want to go down this route, your only real alternative is to start selling this product through others -> influencers who are already trusted by their audiences, and have them drive traffic to you and avertise your product, while you pay them a commission. Then you can sell the $100 product from the get-go by leveraging the trust these people have already built with their audience.
Fourth, your sales model is outdated. You're using a Shopify store to sell a single product, when you could be using a sales funnel to drive people through a series of offers that make it easy to get started, and maximise the amount they spend with you. Please check out this article (how to scale an eCommerce business BIG with sales funnels), and also this 3-hour masterclass showing you how to use sales funnels to scale your eCom business (costs just $13, 20% of that $13 is donated to the forum every month) I put together along with @Speed112. You will then understand why your sales model is inferior.
Fifth, your copywriting is nonexistent. You need to start working and refining that messaging and positioning. Clearly explain the benefits of the product, and relate them to its features. Make it EASY for the customer to understand all this, without requiring massive effort on his part.
Sixth, you lack an overarching positioning strategy. Ideally you want to start from something the customer would agree with, reposition existing competition and create a new category via a new & differentiating unique mechanism, and introduce your product as the solution. Your product should be FIRST when they think about this new category. To be able to do that, you need a TON of research, including speaking with potential clients, seeing what other solutions they've tried, asking them what first comes to mind when thinking about their problems, and so on. It's very difficult, research-based work, which is the most valuable work in marketing. If you were to hire someone to do this for you, it would easily cost you upwards of $15,000-$30,000.
Seventh, you should consider if your brand name is appropriate. Smooth it up. If it is or not is determined by the previous point. Positioning.
(there are many many other minor issues, but these are the major ones)
Verdict: your business could work out, if you had a strong marketer on your team.
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