MJ DeMarco Books

The Fastlane Entrepreneur Forum is powered by MJ DeMarco's three books, The Great Rat Race Escape, Unscripted, and The Millionaire Fastlane. All three are recommended as they cover the philosophies which drive the business and lifestyle culture predominant at the forum.

UNSCRIPTED™ The Great Rat Race Escape: From Wage Slavery to Wealth: How to Start a Purpose-Driven Business and Win Financial Freedom for a Lifetime.

By all appearances, Jeff and Samantha Trotman are living the American Dream. But behind the white picket fence, they endure an American Nightmare. With little time for each other, a pile of debt, and Ferrari taste on a Ford budget, the ruse of affluence is killing them. Two respectable jobs and a lovely suburban house paint a pretty picture, but behind the ink is a broken marriage rife with meaningless work and dead dreams. And now, with an unplanned pregnancy, they’re facing a mid-life crisis twenty years early.

With little time and looming bankruptcy, the Trotmans are forced to face the red-pill truth they long denied: They were living, but they weren’t alive. Determined to resurrect their life and their marriage, the Trotmans plot a rat-race escape—only to find themselves more thickly in it.

As tensions rise and hope fades, follow along step-by-step as the Trotmans pivot to a new strategy and a new career: starting a business as entrepreneurs.

While they navigate their journey, you’ll learn 120 wealth-building strategies and principles that your mainstream financial guru won’t dare reveal—actionable concepts that will help you profit your way into the Unscripted 1%, an emerging economic class of entrepreneurs who enjoy a lifetime of freedom emancipated from miserly living and Wall Street's "save, pray, and wait" paradigm. Discover how one family escapes the rat-race grind and wins a lifetime of financial freedom, leaving behind the tyranny of meaningless jobs and mediocre living— and how you can too.

• The Bad Math Principle: Why most people will never escape the rat-race, much less earn financial freedom.
• The 1/5/10 Strategy: How this one simple exercise will unearth your ultimate dream life while establishing a decision framework for its reality
• The Honeypot Principle: Why the financial media's "invest a $100/mo for 40 years in indexed-funds" narrative is part of the same rat-race scheme, just a different side of the same rigged coin.
• The Dual Change Strategy: The two divergent sides of change and how it can make you a fortune.
• The Value Skew Strategy: How to find literally 1000s of business ideas and why you never need to "disrupt" or invent anything new or novel.
• The Millionaire Payday Strategy: How to spot opportunities to hire yourself and earn an instant millionaire-making income.
• The Cinderella Principle: Why starting a business based on a cultural trend or a fad is a horrible idea.
• The Perseverance Strategy: Never struggle with motivation again; the four necessary ingredients to tap into unlimited motivation and determination, regardless of the obstacles in your way.
• The Triangulated Value Strategy: Learn how to never quit three-feet from gold: The 3-pronged strategy in maximizing marketing yields while also illuminating the "quit or continue" decision.
• and over 110+ more!

Don’t let the rat-race and its co-conspirators proclaim your life as non-essential. Don’t let the rat-race entice you to save your life away for the promise of an elderly retirement. Don’t let the rat-race lull you into a tedious existence medicated by television, video games, and trivial sporting events.

Go Unscripted , escape the rat-race, and win your happily-ever-after.

Download Sample Buy at Amazon

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.

Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this:

"Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich."

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life.

Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE...

HOPE you can find a job and keep it...
HOPE the stock market doesn't tank...
HOPE the economy rebounds...
HOPE you're alive after 65 years...
HOPE, HOPE, and HOPE.

Do you really want HOPE to be the centerpiece for your family's financial plan?

Don't allow your life to deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

• Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
• Why most entrepreneurs fail and how to immediately put the odds in your favor.
• The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
• The leading cause of poorness: Change this and you change everything.
• How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match.
• The 5 CENTS commandments of business: Ignore them and start a business with the longevity of peeled fruit, or follow them and change your life forever.
• The best passive income business in existence. Nope, not Amazon or a website!
• How to pick the winning team for wealth and why your leased Lexus is a clue you're on the losing team!
• And 250+ more poverty busting distinctions...

Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Download Sample Buy at Amazon Website

UNSCRIPTED™: Life, Liberty, and the Pursuit of Entrepreneurship

Tired of sleepwalking through a mediocre life bribed by mindless television, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club—where membership is neither perceived or consented.

The fact is, ever since you’ve been old enough to sit obediently in a classroom, you've been culturally engineered for servitude, unwittingly enslaved into a Machiavellian system where illusionary rules go unchallenged, sanctified traditions go unquestioned, and lifelong dreams go unfulfilled.

As a result, millions of hijacked lives have been marginalized down to debt, despair, and dependence. Life auto-repeats into the mundane and trivial. Fun fades. And dreams die.

Going UNSCRIPTED™ is about repossessing what is yours. It’s a revolutionary reclamation of life-and-liberty’s reins through the pursuit of entrepreneurship. This isn’t about “paradigm shifts” because the damn paradigm doesn’t need a shift—it needs to be trashed altogether!

The truth is, if you blindly follow conventional wisdom pushed by conventional people living conventional lives, can you expect to be anything but conventional?

• What THE SCRIPT is, how it negatively impacts your life, and how to rid yourself of its influence.
• The 9 SCRIPTED hyperrealities and how your daily interaction with them will either predestine your life to mediocrity, or exceptionalism.
• Beliefs, biases, and bullshit -- the pernicious prison of our heads -- how to expose your personal dogma, fight it, and ultimately, beat it.
• How to become one of the "lucky" ones, even if you've been luck-starved your entire life
• How to find motivation that inspires not only starting, but FINISHING. The ONE THING that makes or breaks success, for any person, at any time, in any business. (You won't find this in any business book!)
• What CANCER can teach you about money, motivation, and life itself.
• Why most "success advice" is about as practical as jumping off a building and expecting to fly.
• The UNSCRIPTED™ Entrepreneurial Framework: The definitive code-cracking cipher for an extraordinary life powered by an extraordinary business.
• The Entrepreneurial Productocracy -- the "printing money" holy grail of business; how to find it, how to get it, and how to keep it printing.
• The little-known brainstorming secret that can expand markets and win buyers, exposing big opportunities in ANY industry, no matter what competitors are doing.
• The 3 tests of continuing or quitting: Know exactly when to keep grinding, and not quit "3 feet from gold".
• A deep look at the CENTS Commandments; how they're the difference between a business that changes your life, and a business that just barely pays your bills.
• Plus more, over 400+ pages of DeMarco diatribes!

Rewrite life’s script: ditch the job, give Wall Street the bird, and escape the insanity of trading your life away for a paycheck and an elderly promise called retirement. UNSCRIPT today and start leading life… instead of life leading you.

Download Sample Order at Amazon Website