Recent content by fklein
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Switching from one-off courses to a membership: How to market?
MARKETINGThat's something on my mind, too. And it's something I got told by somebody in the space: build a business, not a job. However you need some traction before motivating other people to invest time into creating a course. If I had some spare cash, I could pay different people a one-off sum to...- fklein
- Post #5
- Forum: Marketing Strategy
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Switching from one-off courses to a membership: How to market?
MARKETINGSo there's a subscription and membership. One would be just access to content, and the other would be the extras you mentioned. Both options exist in the space, and I'll have to research to design an attractive offer. I got a sheet in the works comparing pricing points. For me, it comes down...- fklein
- Post #3
- Forum: Marketing Strategy
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Switching from one-off courses to a membership: How to market?
MARKETINGI run a WordPress programmer education company at WPDevelopment.courses. The business has been around for a bit more than 3 years. It's making money, but only around a 1/4 of what I'd need to make it a full time income. And that is the goal. What keeps my from scaling the course is marketing...- fklein
- Thread
- Replies: 5
- Forum: Marketing Strategy
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A programmer wanting to escape the time-for-money trap
INTROI don't see an issue with calling the job market unfavorable. Based on my observations, it is, but what you do with that counts. I specifically addressed a $10K program, which is more challenging to sell when fewer companies are looking for senior engineers. Which is a fact. My view on the job...- fklein
- Post #26
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROI agree that video, long and short form, is the missing ingredient in my marketing. Are there any good resources that you would recommend for short-form content creation?- fklein
- Post #25
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROWhen it comes to consulting services, there aren't really any "low maintenance" clients in WordPress. The platform is so popular because you can get really far without programmers. And if you need one, there's an army of cheap (often barely capable) freelancers on various marketplaces. I agree...- fklein
- Post #20
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROYou're spot on about all of these. I'll focus on customer research next month and then plan the 2025 steps. I'm also working a lot on the website. The advice of not worrying about that is right to start, but I need more solid foundations to reach the next level. As far as additional offerings...- fklein
- Post #15
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROWordPress is no longer a popular course-selling solution, as any SaaS is more feature-complete and straightforward to run. But I see what you are getting at. I have been looking into setting up a mastermind with the challenge that the niche I'm addressing, the way I sell (own platform), and...- fklein
- Post #14
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROPlenty of reasons: 1. Consulting gives you no control over your schedule. So you might as well have a job and not have to deal with all the stuff that comes with being an independent consultant. 2. Consulting rates are higher than you make at a job, but there's a hard ceiling on that. 3...- fklein
- Post #8
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROBoth: 1. The conversion rate for my two existing courses is reasonable. Now, I need more leads, hence the emphasis on marketing. 2. The two courses are on one specific subject. I want to add companion courses to offer bundles and increase average order value. And then create courses for...- fklein
- Post #3
- Forum: Introductions
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A programmer wanting to escape the time-for-money trap
INTROHi, I'm Fränk. I created this account in 2020 when I first read The Millionaire Fastlane. A lot has happened since then, good and bad--lots of lessons learned. My primary income source is as a Principal Engineer in an Enterprise WordPress agency. Plenty of fancy words that don't mean anything...- fklein
- Thread
- Replies: 27
- Forum: Introductions
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