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Recent content by Hassassin

  1. Hassassin

    I have cancer

    HEALTH 
    Hey @Blue Skies sorry to hear about your diagnosis and I pray that you make a full recovery. I've been in the same boat with researching and wondering what ideas to execute. Honestly, the best thing to do is probably make a shortlist of things you're interested in/very knowledgeable about and...
  2. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    Love the feedback @Spenny @MitchC & @amp0193. Here are the actions I've taken so far based on that + what I plan to do next: Today I've: Ditched the landing page for paid ads and updated the original Henna Boxx ad to link to the product display page instead, based on feedback from @MitchC &...
  3. Hassassin

    Let’s Chat Paid Ads

    MARKETING CHAT 
    I don't think so. It's just a static search campaign. Some quick reading shows that you have set up tags on the site for remarketing which I definitely haven't done at this stage. I'll look into this.
  4. Hassassin

    What are your rules for your phone usage (especially social media)?

    HEALTH 
    TLDR if you're already thinking this way is to do a digital detox for a few days to a week. I did one in 2021 and documented how it helped me focus. I've done mini versions of the detox since then, but I'm feeling the urge again to be honest! 3 Lessons From A Painful Smartphone Detox
  5. Hassassin

    Let’s Chat Paid Ads

    MARKETING CHAT 
    I've just launched paid ads on for our new ecom store (see thread) and I'm also new to them. Results from month 1:
  6. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    It's been a while and we've made some progress since then (not all positive though). I'll go over: The source of our first few sales. The marketing & branding initiatives we’re working on. Our next steps for building the brand and driving sales. We finally launched the flagship...
  7. Hassassin

    $70M eCom Brand Breakdown: Vivobarefoot (Is this analysis helpful?)

    MARKETING 
    Appreciate the feedback @MJ DeMarco . Honestly made my day. I was feeling like I was "in the desert of desertion" all day because I had very little feedback after putting all this time into research & content for the newsletter. Will be turning it into a YT video and then moving on to Liquid...
  8. Hassassin

    $70M eCom Brand Breakdown: Vivobarefoot (Is this analysis helpful?)

    MARKETING 
    Hey everyone, I just published a new type of content on my newsletter called Brand Breakdowns. I go behind the scenes of a winning D2C, B2C, or ecom brand to dig out the playbook on what makes it tick. Then, I’ll translate that into actionable insights for you to blaze your own growth trail...
  9. Hassassin

    How to Build and Grow a Newsletter as a Business Model

    GOLD! HOT! PUBLISHING 
    I have a love-hate relationship with newsletters. Think there are too many with weak value props. With my brandkenstein newsletter, I decide to mainly document my ecommerce journey and only talk about things I've personally done or researched (to actually take action on something) in that...
  10. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    Thanks @Spenny I agree. We definitely are taking the long route to launch and it's starting to knaw on me now. Here's the thing: The whole premise of our brand is that we're the luxury selection, innovator/all-in-one kit with a unique source of henna to go with it. We want to be the "Gucci of...
  11. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    You're a legend. Thank you. I wouldn't have thought of this tip with the amount I've got going on.
  12. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    Thanks a million for this warning @MitchC and advise on the packaging. It makes total sense. Especially framing it as a non-repeatable slot machine--which I don't like the sound of!. I'll now "pivot" the budget that I would've spent on influencers on to paid social ads to content/ads. I'm...
  13. Hassassin

    Conscientiousness and fixing your business personality

    GOLD! HOT! MINDSET 
    Lol I do my business, life, and personal life admin every Sunday. This includes ironing my clothes for the coming week, paying bills, monitoring expenses etc. Buuut, im not the most consistent at it. Prone to skipping a week randomly. I also sometimes leap before I think--take a random weekend...
  14. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    It's been a while! I have updates on: Why it’s been a painful month. The key initiatives I’ve dropped the ball on. How we’ve adapted around not being able to launch our innovative flagship product. From left to right: our journey with developing the perfect packaging for the product. It’s...
  15. Hassassin

    Hassassin's ecommerce journey

    EXECUTION 
    Thank you @MakeItHappen ! Yes, you're right. Luckily, I stumbled upon a local manufacturer of boxes and packaging. They suggested some redesigns of our packaging in a way that would decrease costs while maintaining the luxury aesthetic. I'm impressed. Trying to find out who the designer behind...
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