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Recent content by Michiel Arkema

  1. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    I understand your point. However, the problem is that when your content looks like 99% of others on the same platform, it won't stand out. Plus, people seem to read my entire posts till the end so I rather make decisions based on what's proven to work, rather than mere opinions. Regarding...
  2. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    There's both good and bad clickbait. Bad clickbait is when the content doesn't deliver on the title/headline. But good clickbait does deliver. As you can see, this post fulfilled its title promise.
  3. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    Luckily I don't care about what non-pro-copywriters say about my copy. Like MJ said in his book, Unscripted. 97% of people in this forum are action-fakers just trying to get their dopamine levels spiked. I didn't believe him at first, however, my opinion might be changing right now L-0-L.
  4. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    I learn from the best, hence I belong to that group now ;)
  5. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    Correct... This article is normally only available to private members within my newsletter, but I decided to share it with yall here.
  6. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    Most people here aren't even qualified to work with me. Secondly, I'm here to provide value, not to get clients... Because clients come to me, I don't go to them. About the letter, sales letters still work crazy to this day. In fact. statistics have shown that long-form copy out-performs...
  7. Michiel Arkema

    Criticise My Sales Funnel!

    MARKETING 
    Where is your landing page? The link points to some sort of online document, but isn't gonna convert properly because it's not persuasive whatsoever.
  8. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    Glad you loved it. Keep us indeed updated here.
  9. Michiel Arkema

    WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!

    MARKETING 
    This Took Me 3+ Years To Learn, But I'm Sharing It With You For Free In The Next 5 Minutes! From: Michael Arkema Enjoying climate change in The Netherlands _________ Dear Fastlaner, If you want to learn how to write viral hooks that suck people into consuming your articles, videos, emails...
  10. Michiel Arkema

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    Thank you :) What was the reason you liked it?
  11. Michiel Arkema

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    Also possible, but remember these kids were like six years old and cannot reach the handle-bars of the shopping carts hahaha.
  12. Michiel Arkema

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    No, you need to focus on both. A sales pitch selling information MUST make the follow two sales: Sale #1 - Why your unique/path/mechanism is the best (or only way) for them to obtain their core desire. Sale #2 - Why you're the best at delivering that mechanism. But when it comes to selling...
  13. Michiel Arkema

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    Exactly, its so important to understand these persuasion rules. Also, instead of saying "some people in your industry"... You can also said, "Are you against me sharing how your neighbors are using solar panels to [big end result here] without [thing they hate the most]". This works great...
  14. Michiel Arkema

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    For starters, it was an example. Secondly, it doesn't take months or years... It only takes a good, 90-minute webinar presentation to turn people from 'meh' to "WOWOWOWOW I DO NEED TO GROW MUSCLES." You can even do it through a long-form sales letter where your lead is a story. It's really...
  15. Michiel Arkema

    The weird 'trick' I taught a 6-year-old (that gets you more sales)

    MARKETING 
    That's why you always need to double down on the consequences they'll face when not solving their problem.
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