Hi guys!
A determined self-improvement guru here. My goal is to work a couple of hours a day and have the freedom to wake up whenever I want and do what I want. Since early last year tried my hand at freelancing I set up a professional email and some landing pages and the like and started out reaching on social media and emails. I've gotten a few replies but all have been negative, or no answer. I would say on average I've done around 3-5 outreaches a day since I started. I've since started, changed my approach, researched, and been on various groups and freelancer forums to take notes of people. I can't seem to break the initial barrier of getting a paying client.
I've always suspected that it's because of my skill, and how I position/pitch myself. So here is some background.
I am working as a system administrator/office 365 consultant at an IT MSP company. For example, setting up an IT solution for professional email, collaboration, and device management (automated new device setup, application deployment, policy deployment, cyber security, and basic training in applications like MS Teams and best practices. I've got several Microsoft 365 certifications. Due to a contract, I can't work with clients in our region. With the skills I've picked up at my main job and the various experiences in businesses I've been working with, I thought freelancing would be a good pick with the same skills, especially my certifications. However, I can't seem to get a single positive reply.
I've been reaching out to SMBs of 1-50 people, telling them something (see below for example email):
However, I feel like, who even needs my services and why? Most people already have Microsoft 365 since I don't reach out unless they have it mostly, and now suddenly a stranger comes and tries to sell them something that most likely won't give tangible results. And even if they need my type of service, how do they know that they need it? If a business runs, and you are used to the way it runs, why should you care about device management (never needed one), cyber security (our IT provider is supposed to handle it), or reduced IT costs (trusting some random guy doing cold outreach, who could be a scammer).
I feel like, a challenge I would have is trying to create a need from nowhere, but that is IMPOSSIBLE in this type of topic without it being too long email. At that point, nobody will bother reading it. At my main job, we can sell these services to SMBs because you have authority by being a professional company with a history and a big customer base already, so when you tell them you need to secure your devices or update your security policies, they will listen most of the time.
Now I could instead do outreach to certain niches that are extremely primitive and not yet adopted technology due to it being a very manual labor type job or not investing in IT, but then again, there wouldn't be much money to earn from that type of client.
One of my example cold email outreach:
Many SMBs in manufacturing like COMPANY NAME face challenges in maximizing ROI from Microsoft 365 and building an effective IT strategy.
With years of experience and several Microsoft certifications, I can help you overcome similar challenges by providing key insights and tailored solutions, which will help reduce IT costs while promoting business growth.
Would you be interested in me sharing some various ways COMPANY NAME could benefit from my services?
Best regards,
Professional signature (with picture and links to my certifications), landing page, email, phone, social media
Any help would be appreciated, thanks all.
A determined self-improvement guru here. My goal is to work a couple of hours a day and have the freedom to wake up whenever I want and do what I want. Since early last year tried my hand at freelancing I set up a professional email and some landing pages and the like and started out reaching on social media and emails. I've gotten a few replies but all have been negative, or no answer. I would say on average I've done around 3-5 outreaches a day since I started. I've since started, changed my approach, researched, and been on various groups and freelancer forums to take notes of people. I can't seem to break the initial barrier of getting a paying client.
I've always suspected that it's because of my skill, and how I position/pitch myself. So here is some background.
I am working as a system administrator/office 365 consultant at an IT MSP company. For example, setting up an IT solution for professional email, collaboration, and device management (automated new device setup, application deployment, policy deployment, cyber security, and basic training in applications like MS Teams and best practices. I've got several Microsoft 365 certifications. Due to a contract, I can't work with clients in our region. With the skills I've picked up at my main job and the various experiences in businesses I've been working with, I thought freelancing would be a good pick with the same skills, especially my certifications. However, I can't seem to get a single positive reply.
I've been reaching out to SMBs of 1-50 people, telling them something (see below for example email):
However, I feel like, who even needs my services and why? Most people already have Microsoft 365 since I don't reach out unless they have it mostly, and now suddenly a stranger comes and tries to sell them something that most likely won't give tangible results. And even if they need my type of service, how do they know that they need it? If a business runs, and you are used to the way it runs, why should you care about device management (never needed one), cyber security (our IT provider is supposed to handle it), or reduced IT costs (trusting some random guy doing cold outreach, who could be a scammer).
I feel like, a challenge I would have is trying to create a need from nowhere, but that is IMPOSSIBLE in this type of topic without it being too long email. At that point, nobody will bother reading it. At my main job, we can sell these services to SMBs because you have authority by being a professional company with a history and a big customer base already, so when you tell them you need to secure your devices or update your security policies, they will listen most of the time.
Now I could instead do outreach to certain niches that are extremely primitive and not yet adopted technology due to it being a very manual labor type job or not investing in IT, but then again, there wouldn't be much money to earn from that type of client.
One of my example cold email outreach:
Many SMBs in manufacturing like COMPANY NAME face challenges in maximizing ROI from Microsoft 365 and building an effective IT strategy.
With years of experience and several Microsoft certifications, I can help you overcome similar challenges by providing key insights and tailored solutions, which will help reduce IT costs while promoting business growth.
Would you be interested in me sharing some various ways COMPANY NAME could benefit from my services?
Best regards,
Professional signature (with picture and links to my certifications), landing page, email, phone, social media
Any help would be appreciated, thanks all.
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