After couple of months of not posting on LinkedIn, I posted 1 content yesterday and got: 6.5k impression, 140+ comment, 1 lead, 2 past leads showed interest.
Some of my OLD posts have also went viral. Those posts helped get clients every month and making me one of the go-to experts:
I felt I should share my learnings and insights with people here so that it add values and to give back to this forum.
I will organize this in couple of posts on my past and current learnings, and in future posts, i will keep updating with my new learnings and results.
Step 1: Laying the Foundation
Step 2: Your Funnel (LinkedIn Profile)
Step 3: Creating the Empire of ICP & HeavyHitters
Step 4: Creating VALUE Contents
Step 5: SECRET Strategy: COMMENTING!
Step 6: Advanced LinkedIn
IMPORTANT: If you don't know how to do something, do your own research. To maintain the quality, i am skipping the basics which can be googled easily.
STEP 1: Laying The Foundation
1) Decide NICHE
You start with understanding/writing down who you are going to target, who will be your ICP (Ideal Customer Persona), and what niche you will be focusing.
I already been doing Performance Marketing for Ecom brands, hence I knew my ICP.
I drilled down more and found that me and my team is good in scaling Health & Wellness brands, hence I focused on that specific Niche.
"I help eCom Health/Wellness brands scale to 1CR+, being profitable"
Then decide, what VALUE you'll offer
2) Understand Yourself
Building a personal brand is more of giving values to different level of audience and sharing your expertise.
People connect with others who have a story, a purpose.
So you need to define those properly.
- What is your backstory ( Mine was "scaled multiple ecom brands to 6-7 figures using Creatives/Full-funnel strategy")
- What are the 3-5 topics you will cover (i focused on META ads, CRO, scaling brands to 7 figures strategies, ecom operations)
STEP 2: Your Funnel (LinkedIn Profile)
This is your Landing Page. This is where your ICP will come, trust you and buy from you. Making it optimized is crucial.
Here is the checklist on creating HIGH level profile on LinkedIn:
- Turn Off Profile Change Notifications:
You dont want your connection to get dozens of profile change notification while you engineer your profile.
- ENGINEER YOUR INTRO SECTION:
The intro section of your profile includes your URL, banner image, public profile, picture, name, headline, and your location.- Choose your keywords: Define 4 to 5 keywords that you want to represent your brand, and use them throughout the different sections of your profile.
When you're brainstorming appropriate keywords, consider the following:- your niche
- specific job titles you've held: current (or past if relevant)
- your skills, competencies and expertise
- your achievements
- relevant credentials
- Update your profile URL - Make is simple and easy (mine is : https://www.linkedin.com/in/myname)
- Create your killer banner image - Banner visually highlight your brand. Check out Justin Welch, Ali Abdaal, Alex Hormozi.
- Your Profile Picture - Get a clear head shot of yours and use it.
- Your Headline - Your headline is the phrase that appears below your name.
A compelling headline will create interest and earn clicks. Here is mine:
- Your Location & Industry - Use exact location and your industry
- Choose your keywords: Define 4 to 5 keywords that you want to represent your brand, and use them throughout the different sections of your profile.
- YOUR ABOUT US -
Here, you want to provide an overview of your professional experience, written from the first-person point of view.
- Talk to your niche.
- Who are you targeting? Who is your ideal profile viewer? How do you help these people?
- Stay true to your established character and your brand voice.
BEST PRACTISE:- Start with Engaging statement as LinkedIn only shows 2 lines before someone clicks on 'see more'
- Add your story
- Highlight your best accomplishments
- Add CTA
- Add Media Links
- Example of LinkedIn Summaries: https://www.linkedin.com/in/josh-braun/ - https://www.linkedin.com/in/abramsjake/
- YOUR EXPERIENCES -
Instead of listing your roles, tasks here, I want you to summarize each role and highlight your accomplishments with value statements. Can you feel the difference?
Here is mine:
Some others:
- YOUR FEATURED ARTICLES-
Here you show EITHER your OFFERS (Call, AUDIT, Consultation call, 1-1 Calendly link) OR your best and most engaging article.
Here is mine and few others:
- YOUR SKILLS, ACCOMPLISHMENTS & INTERESTS:
These are the sections which you can add as per the your experiences. Not much details is needed here.
That's all the ground work you need before starting. Now go back and re-activate the notification setting which you switched off.
(Continues below)
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