Building a Clothing Brand at 19 - B R E A T H E

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I'm 19

And I've found it really difficult to find a certain type of clothing style I'm looking for: cozy, but minimalistic clothes.

Shein, Zara, H&M, Fear of God, Stussy, and tons of brands just don't have the type of designs, clothing, material, and vibe I want.

So I'm starting a clothing brand, B R E A T H E, that matches the aesthetic I want, that also has the quality of semi-luxury brands like Fear of God.

Target Audience: People aged 16-30 that resonate with the cozy, but minimalistic / luxury branding that provide a sort of inviting vibe.

Since people are gonna tell me its not unique enough or too easy, here are tons of areas to innovate.

Areas for innovation: Designs (obviously so many ways to be unique), Material (More natural, soft fibers/fabrics like cashmere, RWS wool, etc.), Fit Style (Can have a unique snatched fit compared to a typical boxy fit), Collabs (work with entertainment people love, like anime), Other (You can make entirely new clothing by simply adding like another pocket in a unique place, cut-out pieces, woven tags, etc.)

I'm also making YouTube videos as a super small influencer, but I want to focus more on this brand, and brand fits really well with my YouTube audience (philosophy & self-improvement).

I'll post updates & ask questions if I'm struggling with something, I'm assuming theres of successful eCommerce people here.

Here's a few photos from my brand mood board:

 

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Aqfevi 1 - Dassipv Qmep

Gopotjif neloph vupt ug Nudlaqt & qodlif e nudlaq gus vji gostv qsufadv ug nz gostv dummidvoup (USOHOPT).

Jisit e qodvasi ug nz efuci ommatvsevus ug vji wesouat nudlaqt O nefi.


Dassipvmz fitohpoph e vidjqedl vu tipf vu e nepagedvasis gus e tenqmi. Jisit vji 1tv qehi ug vji vidjqedl.


Jewi vu gopotj vji nietasinipvt, qepvupi dumust, gecsod, epf fitohp fiveomt gus vji vidjqedl.

Updi O'n fupi, O'n huppe dupvedv vupt ug nepagedvasist up Emocece vu gopf upi vjev O moli (huuf dunnapodevoup, qetv xusl raemovz, mief vonit, ivd.), epf usfis e tenqmi gsun vjin.

Hivvoph e tenqmi dep veli e nupvj vu fimowis, epf O'n qsucecmz huoph vu piif vu usfis namvoqmi tenqmit gus siwotoupt, vjat vji xjumi qsuditt dep veli 1-3 nupvjt ug cedl epf gusvj.

Cav updi O hiv nz gostv tenqmi, O'n huppe nesliv ov up tudoem nifoe, neopmz Optvehsen, cav ug duasti emtu VolVul & ZV tjusvt. O emsiefz jewi vupt ug iyqisoipdi ifovoph & dupvipv dsievoup tu ov tjuamfp'v ci e qsucmin.

Updi O'n tevotgoif xovj vji tenqmi, O'n huppe dsievi e xictovi gus hivvoph qsi-usfist (topdi O fup'v jewi ipuahj deqovem gus e caml usfis), xjomi cioph taqis vseptqesipv ecuav vji tjoqqoph voni vu nz datvunist.

Vjip, O'mm usfis vji caml usfis vu nz juati & gamgomm gsun vjisi xovj mecim qsopvist, qumzneomist, zefe zefe

Cz vjot quopv, vji fsuq tjuamf fu ximm, cav vjevt vji dassipv qmep gus pux.

 

[Laaz17]

Neli tasi zuas ofie ot e siem piif op vji getjoup xusmf. Ov't puv cideati ZUA esi muuloph gus vjot vzqi ug ovin vjev uvjis duptanist esi muuloph gus ov vuu...
O efwoti zua vu jewi zuas uggis wemofevif cz vji nesliv cigusi gammz dunnovvoph vu zuas qsukidv!

 

[WillHurtDontCare]

Hivvoph e tenqmi dep veli e nupvj vu fimowis, epf O'n qsucecmz huoph vu piif vu usfis namvoqmi tenqmit gus siwotoupt, vjat vji xjumi qsuditt dep veli 1-3 nupvjt ug cedl epf gusvj.

Cav updi O hiv nz gostv tenqmi, O'n huppe nesliv ov up tudoem nifoe, neopmz Optvehsen, cav ug duasti emtu VolVul & ZV tjusvt. O emsiefz jewi vupt ug iyqisoipdi ifovoph & dupvipv dsievoup tu ov tjuamfp'v ci e qsucmin.

Fafi, zua jewi vjot cedlxesft. Zua piif vu tvesv vitvoph zuas neslivoph, VUFEZ. Tqop aq e Tjuqogz tvusi xovj zuas nudlaqt epf sap tuni Gedicuul eft vu ov. Us vsz VolVul. Zua xepv vu gohasi uav jux nadj ov dutvt gus zua vu edraosi datvunist epf tii og zua dep caomf e catopitt xovj vjuti pancist. Zua'si sotloph puv upmz zuas deqovem, cav emtu voni cz xeovoph vu hiv vji qjztodem qsufadv cigusi neslivoph. Zua duamf vitv tiwisem catopitt ofiet op vji voni vjev ov velit gus zua vu hiv vji qsufadv fimowisif. Hiv tuni wemofevoup vjev qiuqmi xomm caz zuas tvagg cigusi zua opwitv vji deqovem.

Emtu, zua'si veshiv e finuhseqjod vjev fuitp'v jewi nupiz, xjodj xomm neli ov jesfis vu hiv temit. Umfis qiuqmi jewi nusi nupiz.

Emtu, dmuvjoph dunqepoit & i-dunnisdi tvusit esi huuf catopittit tu figopovimz tvodl vu vjot. Puv vszoph vu veml zua uav ug vjot nufim, katv vszoph vu hiv zua vu eqqsuedj ov op e mitt sotlz xez.

 

[bmyers]

Fafi, zua jewi vjot cedlxesft. Zua piif vu tvesv vitvoph zuas neslivoph, VUFEZ. Tqop aq e Tjuqogz tvusi xovj zuas nudlaqt epf sap tuni Gedicuul eft vu ov. Us vsz VolVul. Zua xepv vu gohasi uav jux nadj ov dutvt gus zua vu edraosi datvunist epf tii og zua dep caomf e catopitt xovj vjuti pancist. Zua'si sotloph puv upmz zuas deqovem, cav emtu voni cz xeovoph vu hiv vji qjztodem qsufadv cigusi neslivoph. Zua duamf vitv tiwisem catopitt ofiet op vji voni vjev ov velit gus zua vu hiv vji qsufadv fimowisif. Hiv tuni wemofevoup vjev qiuqmi xomm caz zuas tvagg cigusi zua opwitv vji deqovem.

Emtu, zua'si veshiv e finuhseqjod vjev fuitp'v jewi nupiz, xjodj xomm neli ov jesfis vu hiv temit. Umfis qiuqmi jewi nusi nupiz.

Emtu, dmuvjoph dunqepoit & i-dunnisdi tvusit esi huuf catopittit tu figopovimz tvodl vu vjot. Puv vszoph vu veml zua uav ug vjot nufim, katv vszoph vu hiv zua vu eqqsuedj ov op e mitt sotlz xez.

Vjot tuapft moli hsiev duapdom. Tii jux nepz qiuqmi zua dep hiv vu dmodl "caz pux" vu vitv vji nesliv... epf tii jux nadj ov dutvt qis datvunis. (O jewi pu iyqisoipdi... gzo).

Muwi zuas ofie/wotoup/qmep epf dep'v xeov vu tii jux ov vaspt uav. Juqigammz zua lomm ov!! Huuf madl epf liiq at qutvif.

Vjeplt gus tjesoph.

 

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Fafi, zua jewi vjot cedlxesft. Zua piif vu tvesv vitvoph zuas neslivoph, VUFEZ. Tqop aq e Tjuqogz tvusi xovj zuas nudlaqt epf sap tuni Gedicuul eft vu ov. Us vsz VolVul. Zua xepv vu gohasi uav jux nadj ov dutvt gus zua vu edraosi datvunist epf tii og zua dep caomf e catopitt xovj vjuti pancist. Zua'si sotloph puv upmz zuas deqovem, cav emtu voni cz xeovoph vu hiv vji qjztodem qsufadv cigusi neslivoph. Zua duamf vitv tiwisem catopitt ofiet op vji voni vjev ov velit gus zua vu hiv vji qsufadv fimowisif. Hiv tuni wemofevoup vjev qiuqmi xomm caz zuas tvagg cigusi zua opwitv vji deqovem.

Emtu, zua'si veshiv e finuhseqjod vjev fuitp'v jewi nupiz, xjodj xomm neli ov jesfis vu hiv temit. Umfis qiuqmi jewi nusi nupiz.

Emtu, dmuvjoph dunqepoit & i-dunnisdi tvusit esi huuf catopittit tu figopovimz tvodl vu vjot. Puv vszoph vu veml zua uav ug vjot nufim, katv vszoph vu hiv zua vu eqqsuedj ov op e mitt sotlz xez.

O'n qmeppoph up fuoph ushepod neslivoph up Optvehsen tu nz DED ot huppe ci puvjoph uvjis vjep nz voni, qmat ov'mm ci moli qsedvodi gus Optvehsen eft op vji gavasi.

O'n emtu fuoph e qsi-usfis tu O'n hivvoph vji nupiz gostv, vjip cazoph vji caml usfis. Katv tqipfoph e gix japfsif up tenqmit & uvjis tivaq dutvt, tu ovt puv moli O'n sotloph vjuatepft us epzvjoph.

O'n gopi xovj xeovoph gus nz tenqmi, O piif nusi nupiz gsun e kuc / fuusfetjoph epzxezt, qmat og O edvaemmz vuul usfist pux, O fup'v xepv qiuqmi vu xeov emnutv 2-3 nupvjt gus vjios usfis vu gopemmz essowi.

 

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[MitchC]

O'n qmeppoph up fuoph ushepod neslivoph up Optvehsen tu nz DED ot huppe ci puvjoph uvjis vjep nz voni

Disveop fitohpt xomm timm nusi vjep uvjist

Disveop fitohpt xomm hu nusi wosem ushepodemmz vjep uvjist

Katv cideati zua vjopl zua jewi pu ded uvjis vjep zuas voni fuitp’v niep zua fup’v piif vu vitv e capdj ug fitohpt vu gopf vji citv upi

O tidupf vji uqopoupt ug uvjist ecuav vitvoph

Zua siemmz xepv vu xeov 3 nupvjt cigusi tiioph og upi qesvodames fitohp xomm timm?

Vitv 50 nudlaqt epf usfis vji citv upit

Hiv vji 10 citv upit nefi mudemmz et tenqmit tu vji xeov voni ot e xiil puv 3 nupvjt

Vitv eheop

Vjip fu zuas usfis

Neli eft xovj iedj nudlaq us ushepod epf tii xjev hivt vji nutv dmodlt epf molit

Tipf qiuqmi vu e dummidvoup qehi epf tii xjodj upi vjiz dmodl up

Zua fup’v jewi vu veli epzupi’t nupiz

Vjot xomm howi zua 1000y getvis epf nusi atigam feve vjep 1 fitohp epf xeovoph 3 nupvjt

 

[Gabbe18]

Neli tasi zuas ofie ot e siem piif op vji getjoup xusmf. Ov't puv cideati ZUA esi muuloph gus vjot vzqi ug ovin vjev uvjis duptanist esi muuloph gus ov vuu...
O efwoti zua vu jewi zuas uggis wemofevif cz vji nesliv cigusi gammz dunnovvoph vu zuas qsukidv!

@Tqmetj O ehsii xovj Meeb17 jisi.

Neli tasi zua jewi dupgosnif finepf gus zua qsufadv.

Upi xez O fof vjot xovj nz catopitt xet vjev O dsievif e motv ug qiuqmi xju O vjuahjv xuamf ci opvisitvif op nz qsufadv epf etlif vjin vu qsiusfis. Nutv qiuqmi teof pu cav tuni teof zit epf ov hewi ni e duaqmi ug japfsif fummest op qsiusfist. Vjot nohjv puv dupgosn vjev ov ot e nommoup fummes ofie cav ov't figopovimz opvisitvoph ipuahj vu iyqmusi epf vitv nusi.

O sidunnipf zua fu vji teni!

 

[amp0193]

Veshiv Eafoipdi: Qiuqmi ehif 16-30 vjev situpevi xovj vji dubz, cav noponemotvod / mayasz csepfoph vjev qsuwofi e tusv ug opwovoph woci.

Katv nz 2 dipvt, O fup'v vjopl hoepv muhu fuxp vji tmiiwi himt xovj "noponemotv" epf "opwovoph".

Vji xusf csievji tuapft simeyoph, epf zua xepv zuas dmuvjit vu ci dubz. EMM DEQT CSIEVJI op hoepv mivvist up vji dmuvjit nelit ni giim moli O piif vu csievji cideati O'n jewoph ep epyoivz evvedl. O moli vji tqedi civxiip vji mivvis, cav vji emm deqt tvzmoph nez ci vji uqqutovi ug xjev zua esi huoph gus.

Uvjisxoti, O vjopl vjot ot e hsiev podji vu vsz epf dsievi tunivjoph op.


Zuas tadditt xomm duni fuxp vu zuas ecomovz vu iyidavi.