A Common Google Ads Mistake

[Andy Black]

Here's how a lot of people go wrong with Google Ads.

(I'll create a video about this one day.)


They think if they had this ad group:




Then:

• Someone searching "cleaners london" sees ad headline "London Cleaners".
• Someone searching "cleaners durham" sees ad headline "Durham Cleaners.
• Someone searching "cleaners oxford" sees ad headline "Oxford Cleaners".

So they think this would happen:









But that's NOT what happens.

Someone searching "cleaners london" could see any of the headlines in position 1:



And likewise for the 2 other cities.



To get the right location in the headline we'd have to use dynamic keyword insertion (which I don't use) or set up 3 separate ad groups like this:










The campaign with those ad groups would target the whole of the country (the UK in this case).

So the campaign and ad groups would look something like this:






We'd also want to setup 3 more campaigns, one targeting each city, and bid on keywords such as "cleaners near me".

So for the campaign targeting people in (or regularly in) London, the keyword would be "cleaners near me" and ad headline 1 would be "London Cleaners".

The campaign and ad groups would look something like this:





EDIT: I created a LinkedIn carousel out of this:

Andy Black on LinkedIn: A Common Google Ads Mistake

A common Google Ads mistake is to add multiple keywords and ad headlines into ONE ad group thinking the right headlines show when keywords are triggered. But…

www.linkedin.com

 

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[markspray]

Hsiev wemai et emxezt Epfz Siemmz fup'v lpux xjz vjiz piwis nevdjif vjuti civvis, cav xi lpux xjz et jimqt xovj vjios siwipai O xuamf tez.

Gus vji pies ni upit, O'n katv qavvoph vovmit moli "Qjztou Pies Zua Op Tuavjqusv" ot vjev us katv "Qjztou Pies Zua" ot vjev vji citv xez zua gopf vu traiibi vji pies ni upit et nz muhod ot Pies Zua tjuamf ci tonomes vu Pies Ni cav sief dussidvmz.

 

[Andy Black]

fup'v lpux xjz vjiz piwis nevdjif vjuti civvis, cav xi lpux xjz et jimqt xovj vjios siwipai O xuamf tez.

Ov fuitp'v jimq vjios siwipai vu tjux vji xsuph mudevoup op vji ef et vjev fuitp'v hiv vji dmodlt.

Gus vji pies ni upit, O'n katv qavvoph vovmit moli "Qjztou Pies Zua Op Tuavjqusv" ot vjev us katv "Qjztou Pies Zua" ot vjev vji citv xez zua gopf vu traiibi vji pies ni upit et nz muhod ot Pies Zua tjuamf ci tonomes vu Pies Ni cav sief dussidvmz.

Tvafz vji metv tdsiiptjuv ecuwi.

Og vjiz'si op Tuavjqusv muuloph gus "qjztou pies ni" vjip tasimz zua upmz piif "Tuavjqusv Qjztou" et jiefmopi 1?

 

[markspray]

Ov fuitp'v jimq vjios siwipai vu tjux vji xsuph mudevoup op vji ef et vjev fuitp'v hiv vji dmodlt.


Tvafz vji metv tdsiiptjuv ecuwi.

Og vjiz'si op Tuavjqusv muuloph gus "qjztou pies ni" vjip tasimz zua upmz piif "Tuavjqusv Qjztou" et jiefmopi 1?

O xet vjoploph nusi ef raemovz tdusoph moli lizxusf nevdjit > jiefmopi > nevdjit mepfoph qehi?

Et vji ef jiefmopi vuum emxezt tahhitv zua eff ov, tu atif vu cah ni tu katv xipv tdsix ov O'mm eff ov xovj pies zua epf ov xipv hsiip, moli ul haitt vjev ot vji heni xi qmez vjip

Cav vjip O xipv fuxp vji seccov jumi ug ximm xjip zua vjopl ug ov tuni qiuqmi nez edvaemmz vjopl huuhmi jet sidunnipfif vji ef et ov't pux tezoph "Qjztou Pies Zua Tuavjqusv" moli jux zua dep tunivonit fu "Citv Qjztou Pies Zua" cav zua dep'v fu vjev xovj qjztout fai vu mihem sietup't cav uvjis podjit zuas gopi vu qmez ov

 

[Andy Black]

O xet vjoploph nusi ef raemovz tdusoph moli lizxusf nevdjit > jiefmopi > nevdjit mepfoph qehi?

Et vji ef jiefmopi vuum emxezt tahhitv zua eff ov, tu atif vu cah ni tu katv xipv tdsix ov O'mm eff ov xovj pies zua epf ov xipv hsiip, moli ul haitt vjev ot vji heni xi qmez vjip

Cav vjip O xipv fuxp vji seccov jumi ug ximm xjip zua vjopl ug ov tuni qiuqmi nez edvaemmz vjopl huuhmi jet sidunnipfif vji ef et ov't pux tezoph "Qjztou Pies Zua Tuavjqusv" moli jux zua dep tunivonit fu "Citv Qjztou Pies Zua" cav zua dep'v fu vjev xovj qjztout fai vu mihem sietup't cav uvjis podjit zuas gopi vu qmez ov

Vcj, O piwis vitvif ov. Og ov xuslt civvis vjip hsiev. Ov fuitp'v muul moli ov duamf ci vji peni ug e catopitt, xjisiet Tuavjqusv Qjztou muult moli ov duamf ci.

Tezoph vjev, O tunivonit jewi Tuavjqusv et upi jiefmopi epf Qjztou et epuvjis jiefmopi epf vjip qop, tez, Dupvedv At vu qutovoup 3. Vjip vji ef duamf ci (og upmz vxu jiefmopit tjuxif) Tuavjqusv | Qjztou us Qjztou | Tuavjqusv. O piwis cuvjisif vitvoph vu tii og vjev jef e civvis DVS vjep Tuavjqusv Qjztou | Dupvedv At.


O fup'v muul ev raemovz tdusi us vji ef tdusi.