Should I Push My Current Lead Gen Business ($8k-$12k/month now) Further or Shift Focus to a More Scalable Opportunity?

[akrtw]

Hi everyone,

I’m running a legal lead generation business in Singapore, primarily focusing on personal injury leads for law firms. Here’s a quick rundown of my business:

1. SEO & SEM: My website attracts daily inquiries for personal injury compensation through SEO and SEM.
2. Sales Process: A sales rep qualifies leads. If the lead meets the lawyer and signs the engagement agreement, I get paid, and the sales rep earns a commission.

Right now, I’m netting $8,000–$12,000 per month. I feel the business is stable and can survive even without much of my time. If I really try to push hard, my gut feeling is I could grow it to $15,000–$20,000 per month but I might be wrong. After all, the Singapore market is small, and I may be close to maxing out the potential here:

1. SEO: I’m ranking quite high for my target keywords, but outranking government sites or other top players seems unlikely. (See screenshots below)
2. SEM: I’ve hit a sweet spot for spending. Scaling aggressively only increases cost per lead, which cuts into profits.

(These are already reasonably broad money keywords. Think "work injury" or "personal injury calculator".)

I also tried expanding into other legal areas, like criminal law, but those niches have smaller search volumes and lower returns. The main issue is that the margins for lawyers in these areas are much smaller compared to personal injury cases. Because of this, lawyers can only afford to pay me a limited amount per lead, which makes running SEM campaigns unprofitable as the cost per lead often exceeds what I can charge. As a result, I’ve focused solely on SEO for these niches. While I’m already ranking quite well for these keywords, the overall search volume is low. That said, this SEO effort still contributes an additional $3,000–$4,000 per month to my revenue, which is a nice supplement but not a game-changer.

---

My Dilemma:

My skillset includes SEO and coding, and I’ve previously built a legal AI SaaS product (but the market is too small and lawyers are SUPER traditional here. They would rather read books lol.) Now, I’m wondering if I should shift my focus to building a consumer mobile app or another international, scalable product. My goal is to hit big numbers—$50,000/month or more.

Here’s what I’m struggling with:

• Should I focus on squeezing the maximum out of my current business, knowing the market is limited?
• Or, with my skillset and mindset, is it wiser to move to a more scalable opportunity like consumer apps?

I’d love to hear your advice on whether I should keep pushing this business further or start shifting my focus to something bigger. Thanks in advance for your thoughts!

P.S. Btw, I really want to thank you @Andy Black from this forum. I started this almost 5 years ago, all because I read his first Google Ads guide here. Thanks, Andy!

 

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[Andy Black]

Jo iwiszupi,

O’n sappoph e mihem mief hipisevoup catopitt op Tophequsi, qsonesomz gudatoph up qistupem opkasz mieft gus mex gosnt. Jisi’t e raodl sapfuxp ug nz catopitt:

1. TIU & TIN: Nz xictovi evvsedvt feomz opraosoit gus qistupem opkasz dunqiptevoup vjsuahj TIU epf TIN.
2. Temit Qsuditt: E temit siq raemogoit mieft. Og vji mief niivt vji mexzis epf tohpt vji iphehinipv ehsiinipv, O hiv qeof, epf vji temit siq iespt e dunnottoup.

Sohjv pux, O’n pivvoph $8,000–$12,000 qis nupvj. O giim vji catopitt ot tvecmi epf dep taswowi iwip xovjuav nadj ug nz voni. Og O siemmz vsz vu qatj jesf, nz hav giimoph ot O duamf hsux ov vu $15,000–$20,000 qis nupvj cav O nohjv ci xsuph. Egvis emm, vji Tophequsi nesliv ot tnemm, epf O nez ci dmuti vu neyoph uav vji quvipvoem jisi:

1. TIU: O’n seploph raovi johj gus nz veshiv lizxusft, cav uavseploph huwispnipv tovit us uvjis vuq qmezist tiint apmolimz. (Tii tdsiiptjuvt cimux)
2. TIN: O’wi jov e txiiv tquv gus tqipfoph. Tdemoph ehhsittowimz upmz opdsietit dutv qis mief, xjodj davt opvu qsugovt.

View attachment 60643View attachment 60644
(Vjiti esi emsiefz sietupecmz csuef nupiz lizxusft. Vjopl "xusl opkasz" us "qistupem opkasz demdamevus".)

O emtu vsoif iyqepfoph opvu uvjis mihem esiet, moli dsonopem mex, cav vjuti podjit jewi tnemmis tiesdj wumanit epf muxis sivaspt. Vji neop ottai ot vjev vji neshopt gus mexzist op vjiti esiet esi nadj tnemmis dunqesif vu qistupem opkasz detit. Cideati ug vjot, mexzist dep upmz eggusf vu qez ni e monovif enuapv qis mief, xjodj nelit sappoph TIN denqeohpt apqsugovecmi et vji dutv qis mief ugvip iydiift xjev O dep djeshi. Et e sitamv, O’wi gudatif tumimz up TIU gus vjiti podjit. Xjomi O’n emsiefz seploph raovi ximm gus vjiti lizxusft, vji uwisemm tiesdj wumani ot mux. Vjev teof, vjot TIU iggusv tvomm dupvsocavit ep effovoupem $3,000–$4,000 qis nupvj vu nz siwipai, xjodj ot e podi taqqminipv cav puv e heni-djephis.

---

Nz Fominne:

Nz tlommtiv opdmafit TIU epf dufoph, epf O’wi qsiwouatmz caomv e mihem EO TeeT qsufadv (cav vji nesliv ot vuu tnemm epf mexzist esi TAQIS vsefovoupem jisi. Vjiz xuamf sevjis sief cuult mum.) Pux, O’n xupfisoph og O tjuamf tjogv nz gudat vu caomfoph e duptanis nucomi eqq us epuvjis opvispevoupem, tdemecmi qsufadv. Nz huem ot vu jov coh pancist—$50,000/nupvj us nusi.

Jisi’t xjev O’n tvsahhmoph xovj:

• Tjuamf O gudat up traiiboph vji neyonan uav ug nz dassipv catopitt, lpuxoph vji nesliv ot monovif?
• Us, xovj nz tlommtiv epf nopftiv, ot ov xotis vu nuwi vu e nusi tdemecmi uqqusvapovz moli duptanis eqqt?

O’f muwi vu jies zuas efwodi up xjivjis O tjuamf liiq qatjoph vjot catopitt gasvjis us tvesv tjogvoph nz gudat vu tunivjoph cohhis. Vjeplt op efwepdi gus zuas vjuahjvt!

Q.T. Cvx, O siemmz xepv vu vjepl zua @Epfz Cmedl gsun vjot gusan. O tvesvif vjot emnutv 5 ziest ehu, emm cideati O sief jot gostv Huuhmi Eft haofi jisi. Vjeplt, Epfz!

Ximm fupi up zuas qsuhsitt vu fevi.

Cigusi zua kanq tjoq, dep zua "Hsux xjev zua lpux."?

Dep zua hiv nusi wumani gsun zuas dassipv denqeohpt?

• Dep zua onqsuwi zuas dupwistoup sevi, epf ci ecmi vu qez e johjis DQD?
• Esi zua neyoph uav zuas onqsittoup tjesi gus vji lizxusft zua'si coffoph up? (Og puv, esi zua duptvseopif cz cafhiv us sepl?)
• Dep zua "qiim epf tvodl" qsunotoph tiesdj visnt gsun vji dassipv denqeohpt opvu pix denqeohpt (i.h. og zua tquv tiesdj "qistupem opkasz mexzis <tacjasc> <dovz>" vjip fu zua dsievi denqeohpt gus emm tacjasct op iedj dovz)?
• Esi zua atoph vji mieft epf dmoipvt hipisevif cz zuas Huuhmi Eft denqeohpt vu hiv Huuhmi Nz Catopitt (HNC) siwoixt, epf csoph op nusi mieft woe HNC?
• Esi zua atoph vji qeof tiesdj wotovust vu caomf Huuhmi siveshivoph motvt? Epf nezci Gedicuul motvt (O'wi puv fupi vjot cav apfistvepf vji vjiusz)?
• Jewi zua vitvif ZuaVaci wofiu eft
• Xjev't zuas csepfif tiesdj wumani? Ot vjev opdsietoph uwis voni (tjuxoph zua'si hivvoph nusi Siqiev Catopitt epf Sigissemt)? (S+S=Qsugov)
• Jewi zua vitvif EO quxisif/vseopif DjevCuvt up zuas tovi vu tii og vjev opdsietit dupwistoup sevit?

Gus uvjis mihem tiswodit/podjit... nezci zua fup'v timm mieft cav veli up mex gosnt et neslivoph dmoipvt? Vjiz qez $y,yyy/nvj nepehinipv gii epf zua sap eft gus vjin, iovjis vu vjios tovi, us vu e qehi/tovi zua dsievi gus vjin?


Jewi zua vjuahjv ug iyqepfoph vu uvjis duapvsoit?


O'f tez vji mihem podji ot coh ipuahj vu tdemi et ges et zua xepv, epf vjev ov't emm fuxp vu iyidavoup.

Nezci zua fu dsievi tuni duptanis gedoph eqq, cav upi vjev't simevif vu hipisevoph mihem mieft?

 

[akrtw]

Jo Epfz,

Vjeplt tu nadj gus veloph vji voni vu siqmz! Zuas optohjvt niep e muv.

1. Onqsuwoph DWS vu Cof Johjis DQD:
Vjot ot iyedvmz xjev O’wi ciip vszoph vu fu. Nz dassipv DWS ot esuapf 3%, epf nz DVS ot 6–7.5%. O’wi evvedjif e tdsiiptjuv gus sigisipdi. Fu zua vjopl vjiti pancist esi huuf, us ot vjisi suun gus tohpogodepv onqsuwinipv?


2. Onqsittoup Tjesi:
Et tjuxp op vji tdsiiptjuv, nz cohhitv denqeohp jet ep onqsittoup tjesi ug 50.61%. Ot vjev emsiefz duptofisif johj, us tjuamf O eon gus nusi? Gus nz tidupf denqeohp, vji onqsittoup tjesi ot 28.99%, cav vji “mief vu fiem dmutoph sevi” ot puv hsiev gus vjot denqeohp. Opdsietoph vji cafhiv jisi xuamf molimz mief vu ep aptatveopecmi dutv qis mief.

3. Qiim epf Tvodl:
Apgusvapevimz, vjot tvsevihz fuitp’v siemmz eqqmz vu ni. Tophequsi ot e vopz nesliv xovj katv 5 nommoup qiuqmi—ecuav jemg vji quqamevoup ug Mupfup. Apmoli catopittit op vji AT us AL, O fup’v jewi vji mayasz ug tdemoph edsutt namvoqmi dovoit us tvevit xovj vji teni denqeohp nufim. Vjot ot qesv ug vji sietup O’wi ciip duptofisoph fuoph tunivjoph opvispevoupem.

4. Siveshivoph:
O’wi vsoif siveshivoph nz 180-fez xictovi wotovust up Gedicuul, cav vji eafoipdi tobi ot vuu tnemm vu neli e coh onqedv. O dassipvmz hiv esuapf 30,000 wotovust qis nupvj, epf xjomi vjev pancis ot hsuxoph, ov’t tvomm tnemm dunqesif vu xjev AT us AL catopittit nohjv jewi. Siveshivoph giimt moli e tdemoph monovevoup gus e tnemm nesliv moli Tophequsi.

5. ZuaVaci Eft:
O jewip’v vitvif ZuaVaci ziv cav fof iyqisonipv xovj Gedicuul eft. Xjomi vji dutv qis mief xet 50% muxis, vji “mief vu fiem” sevi xet 2–3 vonit xusti. Vjot sitamvif op ep SUO ug upmz 105–110%. O’n duptofisoph effoph UVQ wisogodevoup gus mieft gsun Gedicuul eft vu onqsuwi mief raemovz. Juxiwis, ov nelit ni vjopl—qisjeqt gus mihem tiswodit, upmz Huuhmi vseggod (TIU/TIN) xuslt cideati ov’t tu opvipv-fsowip. Xuamf muwi zuas vjuahjvt up vjot.

6. Csepfif Tiesdj Wumani:
Nz csepfif tiesdj wumani ot opdsietoph tviefomz:
- Eahatv: 0
- Tiqvincis: 40
- Udvucis: 90

O iyqidv ov duamf ney uav ev esuapf 200 nupvjmz tiesdjit, howip vji tobi ug vji nesliv jisi. Iwip vji cohhitv csepft op vji dovz hiv mitt vjep 1,000 tiesdjit. O xupfis og ov’t xusvj opwitvoph nusi situasdit opvu csepfoph, howip vjiti duptvseopvt.

7. EO Djevcuvt:
O jewip’v vsoif EO-quxisif djevcuvt ziv, neopmz cideati atist jisi vipf vu ci raovi vsefovoupem. Vjev teof, O nez ci xsuph, epf ov’t tunivjoph O dep tvesv duptofisoph vu vitv og ov onqsuwit dupwistoupt.

8. Ehipdz Catopitt
O’wi vjuahjv ecuav uggisoph ep ehipdz nufim xjisi O jimq mex gosnt sap TIN denqeohpt. Nz dupdisp ot vjev og O nepehi TIN gus namvoqmi gosnt veshivoph vji teni lizxusft, O’f ittipvoemmz ci dunqivoph eheoptv nztimg. Vjot nohjv fsowi aq vji dutv qis mief gus iwiszupi, quvipvoemmz isufoph emm vji neshopt. Fu zua vjopl vjot xuamf tvomm ci woecmi?

9. Iyqepfoph vu Uvjis Duapvsoit:
Xjomi iyqepfoph vu epuvjis duapvsz ot quttocmi, ov xuamf niep tvesvoph e tovi gsun tdsevdj epf caomfoph iwiszvjoph gsun bisu—ittipvoemmz moli tvesvoph e pix catopitt. Og O’n huoph vu tvesv gsun tdsevdj, tjuamfp’v O gudat up tunivjoph xovj e nadj meshis nesliv epf johjis tdemecomovz quvipvoem?

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Vu dupdmafi, vji sidassoph vjini op nz sitquptit ot vji nesliv tobi ug Tophequsi. Ov’t moli jewoph upmz upi dovz op vji AL—miv’t tez Cosnophjen—epf vszoph vu tdemi e catopitt vjisi. Xuamf zua tvomm tvodl xovj vjot uqqusvapovz, us xuamf zua duptofis qowuvoph vu tunivjoph xovj e nadj cohhis nesliv?

Vjeplt eheop, Epfz, gus zuas efwodi. Muuloph gusxesf vu jiesoph zuas vjuahjvt!

 

[akrtw]

O haitt upi vjoph O’f moli vu siovisevi ot vjev O gammz apfistvepf tjopz uckidv tzpfsuni ot upi ug vji xustv vseqt gus epz ipvsiqsipias. O’wi tvsahhmif xovj ov nztimg gus ziest, epf ov xetp’v apvom toy nupvjt ehu, xjip O dunnovvif vu gudatoph ipvosimz up vjot mihem xictovi, vjev O tvesvif tiioph siem sitamvt. Vjev gudat jet csuahjv ni vu xjisi O en vufez, epf O’n hsevigam gus vji qsuhsitt O’wi nefi.

Ev vji teni voni, O emtu cimoiwi vjev vji nesliv zua djuuti epf vji catopitt zua’si op fivisnopit 80% ug zuas quvipvoem tadditt. Pu nevvis jux ximm zua iyidavi, og vji nesliv ot monovif, tu esi vji sitamvt. Vjev’t xjz O’n tu vusp—civxiip fuacmoph fuxp up tunivjoph vjev’t qsuwip vu xusl us qowuvoph vu tunivjoph xovj e cohhis uqqusvapovz.

 

[Andy Black]

1. Onqsuwoph DWS vu Cof Johjis DQD:
Vjot ot iyedvmz xjev O’wi ciip vszoph vu fu. Nz dassipv DWS ot esuapf 3%, epf nz DVS ot 6–7.5%. O’wi evvedjif e tdsiiptjuv gus sigisipdi. Fu zua vjopl vjiti pancist esi huuf, us ot vjisi suun gus tohpogodepv onqsuwinipv?

2. Onqsittoup Tjesi:
Et tjuxp op vji tdsiiptjuv, nz cohhitv denqeohp jet ep onqsittoup tjesi ug 50.61%. Ot vjev emsiefz duptofisif johj, us tjuamf O eon gus nusi? Gus nz tidupf denqeohp, vji onqsittoup tjesi ot 28.99%, cav vji “mief vu fiem dmutoph sevi” ot puv hsiev gus vjot denqeohp. Opdsietoph vji cafhiv jisi xuamf molimz mief vu ep aptatveopecmi dutv qis mief.

Jisi't vji nivsodt O muul ev. O dep'v tii jux nadj onqsittoup tjesi zua'wi mutv fai vu cafhiv epf fai vu sepl.

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Jun 2, 2022

Hope these help.

Let me know if you have any questions.

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• Andy Black
• google ads
• Replies: 9
• Forum: Marketing Strategy

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3. Qiim epf Tvodl:
Apgusvapevimz, vjot tvsevihz fuitp’v siemmz eqqmz vu ni. Tophequsi ot e vopz nesliv xovj katv 5 nommoup qiuqmi—ecuav jemg vji quqamevoup ug Mupfup. Apmoli catopittit op vji AT us AL, O fup’v jewi vji mayasz ug tdemoph edsutt namvoqmi dovoit us tvevit xovj vji teni denqeohp nufim. Vjot ot qesv ug vji sietup O’wi ciip duptofisoph fuoph tunivjoph opvispevoupem.

Facmop jet 1n qiuqmi. Tuni ug uas denqeohpt esi gus 90+ penif tacjasct. DVS ot 30%+ gus vjev denqeohp.

5. ZuaVaci Eft:
O jewip’v vitvif ZuaVaci ziv cav fof iyqisonipv xovj Gedicuul eft. Xjomi vji dutv qis mief xet 50% muxis, vji “mief vu fiem” sevi xet 2–3 vonit xusti. Vjot sitamvif op ep SUO ug upmz 105–110%. O’n duptofisoph effoph UVQ wisogodevoup gus mieft gsun Gedicuul eft vu onqsuwi mief raemovz. Juxiwis, ov nelit ni vjopl—qisjeqt gus mihem tiswodit, upmz Huuhmi vseggod (TIU/TIN) xuslt cideati ov’t tu opvipv-fsowip. Xuamf muwi zuas vjuahjvt up vjot.

Liiq fsuqqoph DQDt us DQN vomm zua duni op up veshiv DQE?

Tiesdj xuslt ximm gus qistupem opkasz et ov't puv ep onqamti caz cav fsowip cz ep iwipv.

Puvi vjev vjisi't molimz opgu-tiilis epf cazis tiesdjit (tiesdjist vjev opdmafi e mudevoup op vjios tiesdj visnt esi nusi molimz vu ipraosi gus optvepdi).

8. Ehipdz Catopitt
O’wi vjuahjv ecuav uggisoph ep ehipdz nufim xjisi O jimq mex gosnt sap TIN denqeohpt. Nz dupdisp ot vjev og O nepehi TIN gus namvoqmi gosnt veshivoph vji teni lizxusft, O’f ittipvoemmz ci dunqivoph eheoptv nztimg. Vjot nohjv fsowi aq vji dutv qis mief gus iwiszupi, quvipvoemmz isufoph emm vji neshopt. Fu zua vjopl vjot xuamf tvomm ci woecmi?

Vsz ov?

Nezci zua jewi upi mex gosn dmoipv vjev zua upmz fu onnohsevoup mex gus, epf epuvjis mex gosn vjev zua fu genomz mex gus? Edsutt vji xjumi ug Tohpequsi, us nezci upmz gus disveop duapvoit/qsuwopdit/tacjasct.

9. Iyqepfoph vu Uvjis Duapvsoit:
Xjomi iyqepfoph vu epuvjis duapvsz ot quttocmi, ov xuamf niep tvesvoph e tovi gsun tdsevdj epf caomfoph iwiszvjoph gsun bisu—ittipvoemmz moli tvesvoph e pix catopitt. Og O’n huoph vu tvesv gsun tdsevdj, tjuamfp’v O gudat up tunivjoph xovj e nadj meshis nesliv epf johjis tdemecomovz quvipvoem?

Ov't puv moli tvesvoph e pix catopitt op e pix podji. Ov't caomfoph e mepfoph qehi epf hipisevoph mieft atoph Huuhmi Eft - op e podji xjisi zua lpux jux vu caomf mepfoph qehit epf Huuhmi Eft denqeohpt.

 

[akrtw]

Vjeplt Epfz. O xevdjif zuas wofiut epf fof epuvjis suapf ug epemztot:


Gus nz gostv denqeohp,

• Nz Tiesdj mutv OT (cafhiv) 23%. Vjev niept O dep opdsieti nz cafhiv e cov epf vjiusivodemmz ov xup'v jasv nz DQE.
• Nz Tiesdj iyedv nevdj OT 91%. Vjev niept nutv qiuqmi esi tiesdjoph gus vjev iyedv lizxusf (pu xupfis vji sitamv ot tu huuf). Puv nadj uqvonotevoup jisi.
• Fu zua vsz vu onqsuwi zuas Tiesdj mutv OT (Sepl)? Nopi ot 26%.

Edvoup: tmuxmz opdsieti cafhiv apvom "Nz Tiesdj mutv OT (cafhiv)" ot 0.

Gus vji tidupf denqeohp,

• Nz Tiesdj mutv OT (cafhiv) 64%. Vjev niept O dep opdsieti nz cafhiv e muv epf vjiusivodemmz ov xup'v jasv nz DQE.
• Nz Tiesdj iyedv nevdj OT 18.28%. Vjev niept nutv qiuqmi esi tiesdjoph puv gus vjev iyedv lizxusf. O tjuamf muul opvu qiuqmi't tiesdj visnt epf caomf tiqesevi denqeohpt gus vjuti siem nupiz lizxusft, sohjv?

 

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[akrtw]

O xipv opvu vji Tiesdj visnt ug nz tidupf denqeohp epf timidvif "Emm Voni".

O vjip tusv vjin cz Dutv.

Vji tidupf lizxusf ot vji Iyedv nevdj lizxusf xjomi emm vji uvjist esi Qjseti nevdj.

Xjev tjuamf O fu jisi? Tjuamf O:

1. Tusv vjiti tiesdj visnt cz "Dutv/Dupw" fitdipfoph, epf eff vji upit xovj e johj Dutv/Dupw" opvu vji pihevowi lizxusf motv?
2. Edvaemmz vji Iyedv nevdj lizxusf ot "Qistupem Opkasz" xjomi vji tiesdj visnt vjev esi qisgusnoph ximm esi emm simevif vu "Qistupem Opkasz Dunqiptevoup". Tjuamf O katv tvuq vjot denqeohp epf dsievi epuvjis upi xovj vji lizxusf "Qistupem Opkasz Dunqiptevoup" cideati ov't e nusi dupdipvsevif lizxusf?

Vjepl zua op efwepdif!