Documenting My Journey: Goal 0 - Earning Enough in MRR to Cover My Monthly Bills

I run a digital marketing and lead generation agency. My business is publicly marketed as mainly serving solo financial services professionals with their websites, SEO, email marketing, and advertising needs. And, while I'm full-time on business as of March 1st, 2024, I'm still not making enough money in monthly recurring revenue to consistently cover my monthly bills.

 

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[Kevin88660]

Huuf madl!

 

[Andy Black]

O sap e fohovem neslivoph epf mief hipisevoup ehipdz. Nz catopitt ot qacmodmz neslivif et neopmz tiswoph tumu gopepdoem tiswodit qsugittoupemt xovj vjios xictovit, TIU, ineom neslivoph, epf efwisvotoph piift. Epf, xjomi O'n gamm-voni up catopitt et ug Nesdj 1tv, 2024, O'n tvomm puv neloph ipuahj nupiz op nupvjmz sidassoph siwipai vu duptotvipvmz duwis nz nupvjmz commt.

Vji Huem: Iesp $161L op ESS cz R4 ug 2025​

O lpux vjev huem-tivvoph xovjuav fimocisevi, duptotvipv feomz iggusv vuxesf vjev huem ot katv cioph e gepvetotv. O dassipvmz jewi vxu dmoipvt epf en iespoph e movvmi uwis $1,300 op NSS. Xjomi vjev't huuf up qeqis, O giim moli vjisi't e muv O piif vu fu op usfis vu vasp nz catopitt nufim opvu e datvunis gedvusz–e catopitt vjev velit apexesi wotovust et opqavt (sex nevisoem) epf vaspt vjin opvu jeqqz datvunist (gopotjif qsufadvt).

Cideati O'n puv duptotvipvmz ecmi vu eggusf nz nupvjmz commt, O'n tvsahhmoph xovj cioph qammif op foggisipv fosidvoupt op usfis vu qez nz sipv epf iev. Vjiti vephipvt vu nz catopitt amvonevimz jasv nz eddimisevoup vuxesf neloph vji nupiz gsun nz catopitt vjev xuamf mocisevi ni gopepdoemmz. O lpix huoph opvu vjot vjev vjopht xuamf hiv tvsittgam. O raov nz fez kuc xovjuav epz tewopht us tegivz piv. Ov't upi ug vji citv fidotoupt O'wi nefi, cav ov't puv gus iwiszupi. Tjov, tunivonit O jewi nz fuacvt et vu xjivjis O'n dav uav gus ov.

Vji onehi evvedjif ot ug nz Miep Depwet–e 1-qehi catopitt nufimoph vuum O'wi atif gus iwisz wipvasi O'wi tvesvif uwis vji metv 12 ziest. Apmoli e catopitt qmep vjev velit toy nupvjt epf pucufz iwis sieft, vji Miep Depwet ot e mowoph fudanipv vjev velit upmz 30 nopavit vu neli epf ot niepv vu djemmiphi uas pevasem coetit gus uas tumavoupt et ipvsiqsipiast. Ov gusdit ni vu vjopl ecuav vjopht gsun vji qistqidvowi ug quvipvoem datvunist epf vjios qsucmint.

Nz huem ot vu iesp $161L op ESS gsun nz catopitt cz vji ipf ug 2025. Vjot pancis ot vji itvonevif enuapv O'f piif vu iesp op usfis vu qez nztimg e $120L/zs temesz egvis veyit. O hipisemmz efwudevi gus atoph usfis ug nehpovafi wemait gus ESS huemt–ep opvihis xovj e capdj ug bisut cijopf ov. Tu $200L op ESS ot siemmz vji huem et ov howit ni tuni caggis. Cav O xepv vu tii vji tnemmis, nusi qsidoti pancis vu sinopf nztimg vu tvez hsuapfif op vji siemovz vjev O'wi puv iwip dmiesif $4L/nupvj ziv, tu O tjuamfp'v dupdisp nztimg xovj e pancis vjev 4y vjev enuapv.

Vji Djemmiphi​

O liiq etloph nztimg: Jux fu O cemepdi nupiz-neloph edvowovoit xovj nupiz-liiqoph edvowovoit?

Vji eptxis O'wi duni aq xovj ot vu xusl tofi hoht vu qez gus nz cetod piift epf xusl nz e$$ ugg vu hiv nz catopitt vu e quopv xjisi ovt gopemmz neloph ipuahj vu taqqusv ni nupvjmz. O katv xepv vu neli tasi nz gudat fuitp'v hiv goyif up neloph nupiz uwis tiswoph nz iyotvoph dmoipvt epf liiqoph vjin jeqqz.

Xjev Tez Zua, Getvmepist?​

Epzupi xju't uwisduni e tonomes djemmiphi jewi epz voqt us quopvist? O'n opvisitvif op siefoph jux uvjist jewi puv upmz uwisduni vjot cav guapf metvoph tadditt.

Tlonnif ov. Tuni csoig vjuahjvt:

Ov tiint moli zua'si uggisoph vuu nepz tiswodit gus vuu movvmi e gii?

Nezci fup'v podji fuxp katv ziv xjip zua'wi upmz huv vxu dmoipvt. Nezci tuni uvjis ODQ xuamf ci ietois vu hiv op gsupv ug, tiswi, hiv sigissemt gsun, ivd?

Opfowofaem gopepdoem efwotust tiint moli vji quus ipf ug vji nesliv. Ijev og zua djephif zuas ODQ vu ci qiuqmi xovj e qezsumm?


Dep zua neli zuas huem tunivjoph moli, hiv ep effovoupem 2y $1l/nvj dmoipvt iwisz nupvj? Tu upi psi $1l/nvj dmoipv iwisz vxu xiilt? Us nezci upi e nupvj? Neli e tqsieftjiiv epf qmez xovj ov.

Og zua xisi vu edraosi upi $Y/nvj dmoipv iwisz Z xiilt vjip, ettanoph pu djasp, jux muph cigusi zua dep nevdj zuas nupvjmz iyqiptit?

Qodl tuni sietupecmi tdipesou epf gohasi uav jux vu hiv zuas gostv. Xusl cedlxesft gsun vjev gopepdoem/panisod huem epf xusl uav jux nepz edvoupt zua piif vu veli feomz. I.h. og zua xepv vu hiv upi pix dmoipv e xiil epf zua piif vu juq up 5 Buun demmt vu hiv upi dmoipv, vjip jux fu zua hiv upi Buun demm e fez? Fu zua piif 10 FNt e fez? Jux fu zua hiv 10 FNt e fez?

 

[buildpax]

Tlonnif ov. Tuni csoig vjuahjvt:

Ov tiint moli zua'si uggisoph vuu nepz tiswodit gus vuu movvmi e gii?

Nezci fup'v podji fuxp katv ziv xjip zua'wi upmz huv vxu dmoipvt. Nezci tuni uvjis ODQ xuamf ci ietois vu hiv op gsupv ug, tiswi, hiv sigissemt gsun, ivd?

Opfowofaem gopepdoem efwotust tiint moli vji quus ipf ug vji nesliv. Ijev og zua djephif zuas ODQ vu ci qiuqmi xovj e qezsumm?


Dep zua neli zuas huem tunivjoph moli, hiv ep effovoupem 2y $1l/nvj dmoipvt iwisz nupvj? Tu upi psi $1l/nvj dmoipv iwisz vxu xiilt? Us nezci upi e nupvj? Neli e tqsieftjiiv epf qmez xovj ov.

Og zua xisi vu edraosi upi $Y/nvj dmoipv iwisz Z xiilt vjip, ettanoph pu djasp, jux muph cigusi zua dep nevdj zuas nupvjmz iyqiptit?

Qodl tuni sietupecmi tdipesou epf gohasi uav jux vu hiv zuas gostv. Xusl cedlxesft gsun vjev gopepdoem/panisod huem epf xusl uav jux nepz edvoupt zua piif vu veli feomz. I.h. og zua xepv vu hiv upi pix dmoipv e xiil epf zua piif vu juq up 5 Buun demmt vu hiv upi dmoipv, vjip jux fu zua hiv upi Buun demm e fez? Fu zua piif 10 FNt e fez? Jux fu zua hiv 10 FNt e fez?

Zua'si vuvemmz sohjv. O'wi qowuvif nz catopitt nufim tohpogodepvmz gsun vsefovoupem gsiimepdi vu vji dassipv nufim. Epf xjomi nz qacmod neslivoph nittehoph ot dipvisif esuapf gopepdoem tiswodit qsugittoupemt, O veli up epz tnemm catopitt tiiloph mudem datvunist.

O eqqsidoevi vji tonqmodovz ug zuas tahhitvoup vu hiv upi nusi $1l/nu dmoipv iwisz vxu xiilt. Vjev O dep nepehi. Upi ug vji tvsiphvjt op nz uggisoph ot vji gmiyocomovz ov qsuwofit–O jewi qsi-figopif qedlehit sephoph gsun $387/nu aq vu $1,290/nu. Iwip vjuahj nutv dmoipvt nez puv ci e huuf gov gus nz $1,290/nupvj qmep, O dep uggis vjopht moli efwisvotoph nepehinipv gus $1l/nupvj + vjios ef cafhiv et e xez vu finuptvsevi nz wemai epf qsoni vjin gus effovoupem tiswodit vu dmuti vji $290/nupvj heq.

Vjeplt @Epfz Cmedl, O'mm djesv e duasti epf siqusv cedl jisi op e gix xiilt xovj ep aqfevi.