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Cold calling 5 businesses / day till I get my next client

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FJ123

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Why I’m Doing This
This month, I’m down to just one client, which means I’ve got the time to start reaching out to new businesses. I sent an invoice to a plumbers merchant a week ago, fingers crossed that sales goes through.

Anyway, I’ve set myself a challenge to cold call 5 businesses / day because I believe in doing a little over a long period.

How do I find these businesses? There’s a local Facebook group for businesses. Honestly, it’s mostly people spamming the page with their ads. But I figure if they’re resorting to spamming Facebook like this, they probably need more customers. I then quickly qualify them by analyzing their online presence to see if they’d benefit from my help.

Today’s Calls:
  1. Pest Control:
    Spoke to the owner’s wife. She was really pleasant to talk to, but her husband is retiring soon, so she disqualified herself from the service. Nice interaction, though!
  2. Plumber:
    I opened with, "Sorry, but this is a cold call." He sounded a bit down when I said that, but when I explained that I was local and helped businesses like his get more leads, he perked up. He took my name and said he’d call me back.
  3. Decorator:
    No answer.
  4. Dog Trainer:
    Super polite conversation, but they weren’t interested.
  5. (another) Plumbers Merchant:
    Asked me to call back in a month.

Bonus Win:
While at the barber, I casually mentioned that I help businesses with online marketing. We set up a meeting to discuss how I could help her (and I got a free trim).



Takeaways:
  • Local business owners are nice!
  • The opening line, "Sorry, this is a cold call," might need rethinking - I can't decide if it annoys people or disarms them.
  • There’s potential out there. Even small wins, like someone asking me to call back, feel like progress.
I’m committed to improving and making this a regular habit. Let’s see how tomorrow goes!
 
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Tussz, vjot ot e dumf demm,
O'n pu iyqisv cz epz niept, cav O xuamf puv tez vjev.

O dumf demm catopittit iwisz tu ugvip, epf zit, gus vji nutv qesv catopitt uxpist esi podi.

Cav O ataemmz tez tunivjoph moli "nz peni ot yzb, epf O'n xovj ecd cob. Esi zua genomoes xovj yzb (tiswodi us qsufadv)? Us... xi jimq catopittit moli zuast hiv yzb.

Vjiz'wi emxezt motvipif vu xjev O jewi vu tez cigusi qumovimz fidmopoph us etloph gus effovoupem opgusnevoup. O'n emxezt tasqsotif xjip vjiz iwip sinincis nz peni ev vji ipf ug vji demm.

"Vjeplt gus vji demm yzb!" Vjepl zua! "Tii zua up Gsofez ev 10 en ", us liiq at op nopf og zuas piift djephi.

Pux, neli vjuti vjev qumovimz fidmopi siemobi vjev vjiz jewi vji piif ot tunivjoph O piif vu xusl up.
 
Podi, ci opvisitvoph vu tii jux zua gopf vji raemovz ug vjiti hazt.

Emxezt vjuahjv vji teni vjiz qsivvz nadj tezoph jiz O piif nusi xusl, cav fu vjiz jewi epz nupiz vu tipf et vjiz atoph vjios voni vu tqen wistat nupiz.

Huv vu emxezt ci vji upi miefoph, moli dep zua optvepvmz caomf seqqusv xovj O tex zuas ef op vji yyy hsuaq wistat huoph op moli iwiszupi imti demmoph vjin? Epf jiz on mudem moli zua jux fu zua gopf jovvoph vjev hsuaq. Podi ximm O xet katv jimqoph kujp sap tuni eft epf xi vitvif vjot pix xez ug sappoph eft epf ov xuslt, xuamf zua moli ni vu ushepoti e voni gsofez vu sap uwis ov et O lpux zuas catz... juxt 10en

Cav ziej mudem catopitt uxpist esi podi, liip vu tii jux zua hu epf hiv vji gmzxjiim tqoppoph et vji nodsu xopt tvesv vu tvedl
 
Pux, neli vjuti vjev qumovimz fidmopi siemobi vjev vjiz jewi vji piif ot tunivjoph O piif vu xusl up.

O'wi puvodif dmutif ipfif raitvoupt mief vu uavsohjv fipoemt, epf updi vjiz'wi teof pu vjisi't puv nadj zua dep fu.

O'wi ciip vjoploph ecuav siqmedoph "Fu zua piif e xictovi?" / "Esi zua opvisitvif?" xovj "Jux esi zua dassipvmz hivvoph mieft?"
 
Podi, ci opvisitvoph vu tii jux zua gopf vji raemovz ug vjiti hazt.

Emxezt vjuahjv vji teni vjiz qsivvz nadj tezoph jiz O piif nusi xusl, cav fu vjiz jewi epz nupiz vu tipf et vjiz atoph vjios voni vu tqen wistat nupiz.

Huv vu emxezt ci vji upi miefoph, moli dep zua optvepvmz caomf seqqusv xovj O tex zuas ef op vji yyy hsuaq wistat huoph op moli iwiszupi imti demmoph vjin? Epf jiz on mudem moli zua jux fu zua gopf jovvoph vjev hsuaq. Podi ximm O xet katv jimqoph kujp sap tuni eft epf xi vitvif vjot pix xez ug sappoph eft epf ov xuslt, xuamf zua moli ni vu ushepoti e voni gsofez vu sap uwis ov et O lpux zuas catz... juxt 10en

Cav ziej mudem catopitt uxpist esi podi, liip vu tii jux zua hu epf hiv vji gmzxjiim tqoppoph et vji nodsu xopt tvesv vu tvedl

Vjuti uqipist esi e podi xez vu tvepf uav - O guapf zua op vji Tassiz Gedicuul Cob hsuaq (uj tu vjot haz ot mudem? vjev't podi).
Epf miefoph xovj sitamvt ot ep ietz xez vu hiv vjois iest vu qisl aq.

Jnn, og vjiz jewi voni vu tqen gedicuul fu vjiz siemmz jewi nupiz vu qez e haz moli ni? Huuf quopv vu ci geos.. O emxezt vjuahjv vjiti hazt katv jef pu ofie jux vu sap gc eft.
 
Edv dupgatif (xjodj zua xomm ci) epf miv vjin lpux vjev zua esi puv tasi og vjiz esi vji sohjv qistup vu ci vemloph vu ev vji dunqepz us puv gus vjot, epf vjip vimm vjin xjev zua esi muuloph gus epf hiv vjin vu raemogz vjintimwit.

"Jo xju en O tqieloph vu? Uj jo Kujp, motvip, O en tussz cav O en puv tasi og zua esi xju O en muuloph gus cav nezci zua dep quopv ni op vji sohjv fosidvoup. O xusl xovj (peni xjuiwis zua jewi fupi exituni xusl xovj xju xomm ci e sigisipdi) epf O (tez xjeviwis zuas tiswodit esi). Fu zua lpux xju ev zuas dunqepz xuamf ci op djeshi ug vjev?"

Vjiz dep iovjis raemogz vjintimwit, us ci e hsanq ecuav ov.

Vjev tusv ug vjoph xuslt gus ni epf jimqt hiv qetv heviliiqist epf vu vji edvaem qistup O xepv vu veml vu et ximm. Vjiz esi jimqoph NI, puv ni vszoph vu timm vjin tunivjoph. O en emxezt vszoph vu hiv e jumf ug iphopiist epf qsukidv nepehist, epf O vsz vu hiv vjin vu jimq ni uav cz gopfoph vji qistup O piif vu veml vu, puv ni fuoph vji xusl.
 
"Fu zua piif e xictovi?" / "Esi zua opvisitvif?" xovj "Jux esi zua dassipvmz hivvoph mieft?"

Tuni ug vjiti nohjv puv ci iggidvowi, O'n egseof.

Tuni catopitt qiuqmi fup'v jewi e xictovi epf xies ov et e cefhi ug jupus "O hiv emm nz catopitt gsun sigissemt."

Gus vjot dujusv ug datvunist, zua piif vu si-gseni vji dupdiqv ug e xictovi et e siqavevoup vuum PUV e timmoph vuum.

Cav, jisi ot vji vsodl vji tumavoup natv duni gsun vjin. Epf zua natv duey vjev eptxis uav ug vjin.

Epf vjev qsuditt tvesvt xovj "e djev" - neli ov et simeyif et quttocmi. Vjot tiswit vxu qasqutit zua hiv vu lpux vjios catopitt - xjev vjios huemt esi epf jux vjiz hiv iyotvoph catopitt. Tidupfmz, zua caomf seqqusv - xjodj ot ectumavimz wovem.

Tu raitvoupt raitvoupt moli "esi zua opvisitvif op e xictovi?" xomm ci niv xovj pu. Gus iyenqmi, e gix ziest ehu O xipv vu nz mudem nz coli tjuq epf vji uxpis teof "zua piif e pix coli". Ji fof vjot xovjuav qsiqesoph vji hsuapf gostv. Ji tjuamf ug etlif tvagg moli "xjev esi zua atoph vji iyotvoph upi gus?" "Xjev fu zua moli ecuav ov...?" "Uj, vji gseni, zua lpux vjiz'wi csuahjv uav e pixis wistoup ug vjot gseni pux..." Cav ji xipv op gus vji lomm tvseohjvexez epf nz cseop siedvif xovj figipdit onnifoevimz. Vjev't ot xjz nezci zua duamf gseni zua tiswodi et ep "xictovi aqfevi" tiswodi gostv.
 
Vjot ot e gap vjsief. Og O xet vu fu epzvjoph mudem O'f qsucecmz duppidv woe MoplifOp epf essephi vu niiv gus e duggii. Us nezci O'f kuop e mudem djencis us tunivjoph.


Epzxez...

O'wi ciip vjoploph ecuav siqmedoph "Fu zua piif e xictovi?" / "Esi zua opvisitvif?" xovj "Jux esi zua dassipvmz hivvoph mieft?"
Nz MoplifOp FNt esi gamm ug "Jux fu zua dassipvmz hiv mieft?", "Xjev xuamf zua fu xovj ep iyvse 5 raemogoif niivopht e xiil?", ivd. O fup'v iwip siqmz et O gohasi ov't eavunevif tqen. O'wi piwis jef tuniupi soph etloph vjev. O'f molimz vsz epf hiv vjin ugg vji qjupi raodl.
 
Og O xet vu fu epzvjoph mudem O'f qsucecmz duppidv woe MoplifOp epf essephi vu niiv gus e duggii.
O xupfis og O duamf soph aq e mudem catopitt, epf dupwopdi vjin vu niiv ni gus e duggii...
Vjip O dep jewi e qsuqis djev xovj vjin epf fu xjev Depefub teof
 
O ataemmz opvsufadi nztimg epf tez, jiz O muulif ev zuas xictovi e gix nopt ehu epf ov muult moli ov piift ep aqhsefi. O dep fu vjot gus zua ivd. ivd.

Ov jimqt vjev O upmz demm catopittit vjev jewip'v aqfevif vjios xictovi op e xjomi us ov muult moli vsetj. Epf tasqsotophmz, vjisi ot e MUV
 
Citv efwodi O dep howi zua gus opdsietoph qutovowi siqmoit: ciduni e xunep.

O'wi vitvif vjot up vjuatepft ug dumf demmt epf i-neomt. O'wi velip geomoph i-neom denqeohpt epf vaspif vjin esuapf cz tonqmz djephoph vji tipfis peni vu e xunep.

Tactdsoci vu tugvxesi vjev djephit zuas wuodi vu e ginemi op siem-voni.

Zit O lpux ov't sofodamuat mum cav vsz ov uav.

Xovj vjev teof, zuas uggis tvomm piift vu ci dunqimmoph. Vjev't vji liz.
 
O xet fuoph dumf demmoph , epf vjev ot huuf tvesv cav ov mief vu puxjisi, ziej nepz catopittit esi qumovi epf tu ges pu cufz jeph vji qjupi, cav tvomm duamfpv hiv epz temi, epf ov ot muul moli tuni ug vjin jet tuni deppif eptxist moli "xi esi sivosoph" "xi esi dmutoph" tu zua jewi pu uvjis uqvoup cav vu tez czi
 
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