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Organic Traffic - where is it coming from?

Marketing, social media, advertising

BlahBlahBlah

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Hi,

looking to see if someone can advise here as I am a bit confused. around 6 months ago I launched my first E-Commerce website, I have been very active on Social Media (Facebook, Twitter and Instagram) and setup some basic Paid Ads on Adwords. My weakeast point is certainly SEO, all I have done is buying some cheap backlinks on Fiverr for like 30$ and forgot about it. When I search for the main keywords in Google I cannot find my website coming up in the search (please note, I don't have many competitors in the area, so if I don't show up it means my SEO is really bad).

When I run an acquisition report in Google Analytics however, it looks like a big part of my traffic comes from organic search, which doesn't make any sense to me. I would have expected way more traffic from social network. Could you please advise what this can be due to? Could it be that I am actually google ranked in other countries, which is why I cannot see my website from my location and still get traffic?

PS: please ignore "Referral" traffic, this is mostly generated by the mobile version of my website pointing to the desktop version.

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ApparentHorizon

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Run a backlink report on your site and check the anchor text. It will point you in the right direction.

Avoid buying cheap SEO services - you'll regret it later.
 

IGP

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Click on organic search, then click on keyword. The majority will show up as "not provided", but some will show up. Make a note of them. (This obviously works best over a long period of time.)

Then switch to "landing page" and see which LP has the highest traffic.

Correlate the two together and that is likely where your traffic is coming from.

If you are not tracking the keywords that show up in that report, add them to your rank tracker and see where they rank.
 
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jetsetter883

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Click on organic search, then click on keyword. The majority will show up as "not provided", but some will show up. Make a note of them. (This obviously works best over a long period of time.)

Then switch to "landing page" and see which LP has the highest traffic.

Correlate the two together and that is likely where your traffic is coming from.

If you are not tracking the keywords that show up in that report, add them to your rank tracker and see where they rank.
Good advice for OP.

Are there any particular rank trackers you recommend? I've heard good things about Advanced Web Ranking, however there seem to be dozens of them out there. Curious to your thoughts.
 

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