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In just about every thread, somebody mentions how important learning copywriting is. Copywriting is just making a sales pitch - right? Or is there something more fundamental going on, like understanding how people think?
Or are people working backwards from an ideal pitch to determine what the product should be? I always thought the advertising would be secondary to the product, but maybe that is not the case.
Or are people working backwards from an ideal pitch to determine what the product should be? I always thought the advertising would be secondary to the product, but maybe that is not the case.
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