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  1. Maxkaz

    Handmade - handyman`s progress thread

    EXECUTION 
    Well, do I feel like a greedy, immoral Mr. Scrooge of a businessman or what? So, as the news might have told you, we had our little Middle-East shoot-out recently. 12 days of sirens, missiles exploding over my head, and emergency push notifications on my phone (keep notes - your government can...
  2. Maxkaz

    Sales to the elderly challenge

    MARKETING 
    We`ve done a good job for two elderlies in one nursing home (both payed by their children). In both cases there was a small flaw in our work one of them figured out. We came instantly to make it right despite it being weekend and also took care of the flaw in the other appartment. When we were...
  3. Maxkaz

    Sales to the elderly challenge

    MARKETING 
    So, I`ve constructed a strategy Next month I`ll have a girl running around with brochures for the mailboxes. After that, in July, I`ll have a radio jingle going. It costs less than $2000 a week and I have a speaker for free. We`ll see where this goes :-)
  4. Maxkaz

    It's OVER. What do I do?

    IDEA MARKETING 
    My immediate thoughts: 1. Web page design is confusing and loads forever - I scroll and see just a black screen for some seconds 2. Your "benefits" videos are taken from some generic video base and it shows. You see there generic interactions and nothing there suggests that those people are...
  5. Maxkaz

    Sales to the elderly challenge

    MARKETING 
    Hello, fastlaners! Want a bit of advice. Recently I started advertising my new service. Initial audience guestimation was - apartment owners and long-term tenants. As usual, I started marketing for free in local Telegram and Whatsapp groups. To my astonishment, 100% of clients who reached out...
  6. Maxkaz

    Quit Alcohol. Try it.

    MINDSET 
    I`ve never willingly tried alcohol as a recreational thing in my entire life (but I did consume it in some quantities in some foods and medications) but here I will defend it a little bit as someone familiar with the history of medicine and science. Alcohol historically was a very important...
  7. Maxkaz

    The black Lambo I want to buy - Why am I not rich yet?

    MINDSET 
    That is right. But also right is that you can`t get wisdom in the library and you never can get enough of it. In my opinion, if you understand just one single thing - that when people pay that means they value what you give them more than their money - that is enough to start doing things and...
  8. Maxkaz

    The black Lambo I want to buy - Why am I not rich yet?

    MINDSET 
    Nope, you do not. People do not care how "good" you are. Do the thing someone needs. Do it not ideally. Do it cheap. Make mistakes. But do it FAST. Than - iterare. Learn a bit, buy a better tool and do it again - better, faster, a bit more expensive. Iterate. No amount of self-improvement...
  9. Maxkaz

    Hello from the PNW!

    INTRO 
    That sounds as a noble and ethical goal. But what is your business model? Here in Israel we also suffer from this problem - our elderly are scammed a lot, usually by phone
  10. Maxkaz

    I just started reading Unscripted and it's like "yes.. this is my life"...

    BOOKS 
    Well, for me the first part in both books was more of a chore and I read it more to not miss a term or a running metaphore. But the other two thirds, especially from Unscripted is a life-changer. As I read those I felt as if puzzle pieces were clicking one to another. Al my current beliefs on...
  11. Maxkaz

    The Fastlane whats your why?!

    INTRO 
    My why is my deathbed. I firmly believe that on the death`s door we can either regret our life choices or be proud of our lives. I want to be proud. I always, from the age of around 12 was sure that having business is my mission. I did not know what is it really, but I knew I need it :) At my...
  12. Maxkaz

    Handmade - handyman`s progress thread

    EXECUTION 
    So the journey continues. Last week I got a huge boost of confidence. It was two-fold: 1. Our main customer asked us to perform a show-off job - fix a huge country flag for the upcoming Independence day. Of all the contractors they chose us. 2. As it was on construction site, lots of...
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    DSC00825.webp

  14. Maxkaz

    Going all in, quitting my job

    MINDSET EXECUTION WEB DESIGN 
    There is a problem here which you might not anticipate now. The dependance and panic jumping. Being dependant on your father can put you in a tricky situation at some point, i.e. if he gets pissed of by his offspring "gap years". Also, living alone and taking care of everything is also a skill...
  15. Maxkaz

    Handmade - handyman`s progress thread

    EXECUTION 
    Well, yesterday it finally happened. And it happened so seamlessly that I was this close to not noticing it. Casually planning our next week with my team I have crossed the line between entrepreneur and businessman. So what happened? Quite a lot since I`ve started. But mainly I can describe it...
  16. Maxkaz

    A day of weird marketing

    MARKETING 
    Nope, no schedule. Strategy? Maybe. I am intentionally position myself everywhere as someone who can get the shit done no matter what. Basically the brand I am building
  17. Maxkaz

    A day of weird marketing

    MARKETING 
    Well, that was weird. My day has just ended. And it brought me four leads with zero marketing budget and with a total of some tens of thousands of USD. And the most weird thing - I did not even knew I was doing marketing. It seems I got lucky the way MJ got lucky in his "luck" part of...
  18. Maxkaz

    How would you leverage this?

    IDEA 
    So we are a business safe haven for World-USA relations or so it seems
  19. Maxkaz

    How would you leverage this?

    IDEA 
    I do not know the basics here, but I have someone to ask. I will try to get to the bottom of it
  20. Maxkaz

    How would you leverage this?

    IDEA 
    Reselling seems a bit too “dropship-ish” for me :) I was thinking about something like “buy components from China, assemble in Israel, sell to US”. And I wanted not to just make something, I was thinking of offering this brokerage to US businesses

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