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  1. door123

    When Is Enough, Enough?

    MINDSET EXECUTION FEEDBACK 
    I used to run advertising for Shutterfly and Mpix, they would spend $600k per month on search alone. Its a very competitive space. For them, search campaigns were barely breakeven 100% ROAS and social media ads were running at 50% ROAS, this is not counting LTV. Just from click to first sale...
  2. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Thank you for the insight
  3. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Thank you so much — I really appreciate your perspective on this. I agree that the Christian niche has been powerful for me, and I don’t want to lose that deep connection in my messaging. Quick question: To test this properly, would that mean setting up two different website experiences — one...
  4. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Update: I need clarity and wisdom from you all. I’m considering shifting from a full, all-in-one Christian planner to a modular planner system, where women can build their own by selecting inserts that fit their life (e.g. motherhood, business, faith, etc.). This pivot would expand my audience...
  5. door123

    How To Turn Browsers Into Buyers: Ecommerce Conversion Rate Optimisation (CRO) Step-By-Step Guide

    MARKETING 
    I’m applying this framework word for word. thank you so much for sharing.
  6. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Each setback is a feather in your cap, making you wiser & strengthening your resolve to ENDURE. I love this. Every day is a chance for us to be better and it’s up to us if we’re willing to act on it and give everything we have . Thank you for sharing your story. It’s very inspirational.
  7. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    I am so glad I am not alone in this times. Seems like you sent a link, but I cannot open it.
  8. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Yes, I pause advertisement right now. My website designer, starting to create a much better website or landing page and it will be look more premium this time. I think my plan as of now is to also work on my finance for this upcoming tax season. Create more value would that be content in social...
  9. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Thank you so much because of you. I am very willing to continue. My husband said after day two let’s pause everything, you gave everything you can but I just had this thought of asking a counsel and you came in one of the person that says don’t give up. Thank you for that encouragement. I...
  10. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Yes, I asked ChatGPT about that. I think I was able to communicate to them clearly and handle the objections effectively.
  11. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    I followed up with my waitlist today and closed one $90 sale this is Day 3 of the launch total of 4 for $90 , 1 for $49. A few others said they plan to buy but just got busy. I’ve been having real conversations and asking what’s holding them back. So far, the main reasons have been a mix of...
  12. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    My idea for this planner is for 25-45 years old Christian wives nurturing her home and business as i am on that age range and i can relate. Super interesting conversation few minutes ago with one of my customer. I learned that She runs a business She’s likely over 50 (grand kids are all...
  13. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    I ran the numbers, and to fully cover everything, I’d need around 166 pre-orders for $90. Right now, I’ve only had 3 at the $90 price point. I’m thinking of reaching out to those who already ordered and just having a conversation—asking what made them buy, whether they’re stay-at-home wives...
  14. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Thank you. I just hired a designer to design the landing page to reach the goal of 11/10. I will be sticking with the Christian wives niche. Should I continue running ads to waitlist then presell more before I manufacture or start the manufacture process now? My manufacturer lead time is 35...
  15. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Thank you ☺️I will take all your suggestions into action and will give you an update about my progress.
  16. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Thank you for the feedback. I will take action right away with all your suggestions.
  17. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    I’ve been trying to stay in touch with everyone each week and really listen to the feedback. So far, I’ve noticed three main objections coming up. First, a lot of women said the planner felt too expensive. So I tried to meet them halfway — I created a mid-range version that’s almost half the...
  18. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Yes, I think so too. Showing them the value that it can bring is what I’ve been intentionally trying to do especially on my Instagram or other social media, but I think I still need to improve on that or my target audience just don’t see as valuable.
  19. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    Yep Shipping is confusing, I also didn't mention any features, ie Premium Cactus leather, Thick paper. etc. I took some time yesterday to reassess everything, and I realized something important my target audience probably needs a lower price point (one of 3 objections I know) than what I was...
  20. door123

    E-Commerce: Stationary Planner For Women

    EXECUTION 
    I created an MVP, physical planner for christian wives. US market. I spent a couple hundreds dollars on FB ads, Got 200 people on the waitlist for this planner. FB ads for waitlist were on FIRE 4-6% CTR Link clicks, $3.5 per signup to the waiting list. Above average scores across the board...

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