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audience first

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    Building an Audience - Content, "Helping People," and Passion

    HOT! MARKETING 
    I need some guidance. I need to grow an audience. I have a great product, a very specific solution that helps people with a very particular problem, but I have an audience of zero. My problem is that I have no content to post in order to market and build an audience. My niche is not my passion...
  2. MTF

    Screw Interest, Get Commitment

    HOT! RANT 
    One of the worst mistakes I repeat over and over again as an entrepreneur is confusing interest with commitment. The difference is simple (yet I still manage to F*ck it up—call me Einstein): Generating interest: giving someone something for free (newsletter sign-up, free e-book, free sample...

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