dtc
-
Closing my company – Post-mortem analysis so you can learn from my mistakes
EXECUTIONAfter 3 years of activity, I made the decision to shut down my company. Here goes my story, I hope you can learn from my mistakes. THE IDEA: On December 2018 I had my second and definitive FTE event (long story short, I was fired when the company where I was working decided to eliminate my...- windchaser
- Thread
- dtc ecommerce fail failed business failing slow mistakes to avoid
- Replies: 39
- Forum: Process and Execution
-
Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts
MARKETINGI'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most). I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands...- ycee
- Thread
- brand building dtc ecommerce influencer marketing marketing
- Replies: 4
- Forum: Marketing Strategy
-
Why Influencer Marketing doesn't work
MARKETINGMost brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout. It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your...- ycee
- Thread
- dtc ecommerce facebook ads influencer marketing marketing
- Replies: 14
- Forum: Marketing Strategy
Welcome to an Entrepreneurial Revolution
The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.
Follow MJ DeMarco
Fastlane Resources
Get The Books that Change Lives...
The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.
