split testing
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A Highly Recommended A/B and Multivariate Web Page Testing Tool
MARKETINGHere's a brief but interesting story... Years ago I hired a programmer to help develop a script to enable me to A/B split test web pages. It was written in the Perl programming language, and I named it Split Test Gold. It was pretty basic, with few features and no built-in tracking, but it got...- Marty Foley
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- a/b testing conversion optimization cro multivariate testing split testing
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