- Who is your customer?
- What are their needs and why will they buy your product or service?
- How can you prove that the need exists--either through an existing market or a proof of concept?
- What is the customer willing to pay for your product/service and how do you know they are willing to pay this amount?
- Once you have built your business (presumably that's why you need the money), what will it take for you to deliver your product or service on an ongoing basis?
- What is the estimated cost to deliver your product/service to the customer on an ongoing basis?
- What am I buying for my investment? In other words, what will I "own" when you are finished spending my money?
- What additional investment will be required once you burn through the initial capital investment?
- What would it take to do it for less? Could we invest less and learn more before committing the full amount of capital?
- If I believe in the above business model, why should I believe that you are the ideal person/team to build it for me? Would I be better off investing in the business model with someone else?
Why Your Idea Isn't Worth Anything | Inc. 5000
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