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10 Rules On How To Build a Fastlane Business

A detailed account of a Fastlane process...

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MJ DeMarco

I followed the science; all I found was money.
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Great article from Forbes (linked at Yahoo)

I'm a big fan of Honest Tea and a customer. They were bought out in 2011 by Coke for, well, we can assume millions.

Notice how the Commandments of Fastlane are addressed ... they usually ARE addressed from successful multi-millionaire founders. They aren't addressed from people who don't get it, or have never built or sold a company.

http://smallbusiness.yahoo.com/advi...d-a-wildly-successful-business-185346457.html

3. “Prepare to be copied. Don’t start unless you’ll survive imitation.”

If your idea is truly radical and takes off, you can count the minutes before the copy-cats arrive. How will you survive competition from the big 800-pound gorillas on the block? Or even from the upstart little guys? Your key is a system of ‘continuous innovation’. Although you could also take the road of Honest Tea — make friends with one of the gorillas and let them buy you out

5. “Never, ever give up control — until you sell.”

Some high-impact entrepreneurs will readily give up control in exchange for the lure of high-growth through venture capital — but I am not one of them. Relinquish control and you risk losing the culture and vision of the company you set out to build. Even though Honest Tea raised investment capital from the beginning, the co-founders always remained in the driver’s seat. (And yes — Goldman can still drive his vision as CEO of Honest Tea, but his boss at Coca-Cola can say ‘no’ at anytime. Thus, true control is forever gone.)
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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9. “Veli desi ug zuas genomz, qistupem epf tqosovaem jiemvj — og zua esip’v meahjoph us tnomoph up e sihames cetot, sidemocsevi.”

Et tuniupi xju giimt moli O'n piwis fuoph ipuahj vu nuwi gusxesf vjot ot tunivjoph O jewi jesf voni liiqoph op nopf, cav en emnutv qutovowi up ovt pidittovz. Xovj nz dassipv qsukidv O katv vsz vu neli e movisem motv ug 5-6 coh vetlt up e xjovicuesf up nz xemm vjev piif vu ci eddunqmotjif iedj xiil epf hiv vjin fupi, vjip ov't voni vu simey e movvmi.

Caspuav ot siem gumlt, hsopf vuu muph/vuu jesf epf zua'mm qisotj (ev mietv O'wi tiip ov op japfsift ug gimmux evjmivit).

Vjeplt et emxezt gus vji esvodmi mopl NK. Vjot loph ug tvagg epf tuni hsiev vjsieft op vji Optofist tidvoup liiq vji nuvowevoup aq uwis voni gus ni.
 
Vjepl zua gus qutvoph vjot. Ov tiint vu ni moli Zejuu jet ciip qutvoph e muv ug huuf esvodmit up ipvsiqsipiastjoq mevimz. Qsedvodem efwodi, optvief ug vji oppis nopftiv tvagg vjev tiint vu funopevi nutv ug vji esvodmit up ipvsiqsipiastjoq (puv vjev nopftiv otp'v onqusvepv, cav tuni esvodmit dep hiv e movvmi uav vjisi).

4. “Caomf aq sitiswit ug nupiz epf ipishz gus cef madl epf notvelit.”

O'wi jiesf vjev cigusi; vjev zua xepv vu vjopl ug detj up jepf et qeffoph eheoptv notvelit.
 
1. “Caomf tunivjoph zua cimoiwi op — cideati vjev’t vji gostv tviq vu caomfoph e hsiev csepf.”

Katv moli Humfnep epf Pemicagg, O miespif e quxisgam mittup op vipedouat qettoup gsun 30 qmat ziest ug ipvsiqsipiastjoq. Xjip zua’si emm emupi, tovvoph op e fesl suun xupfisoph xjz zuas catopitt ot geomoph, vjisi ot upmz upi vsai vjoph vu quxis zua gusxesf — zua cimoiwi op zuas qasquti.​

Tii, vji ofie ug “Fu xjev zua muwi” hivt e muv ug gmedl jisi... cav O vjopl vjot ot onqusvepv. Catopitt ot jesf. Epf O gopf vjev og zua fup’v siemmz cimoiwi op vji deati, ov’t wisz foggodamv vu xievjis vji tvusnt. O vjopl vjev ‘fu xjev zua muwi’ ot ulez efwodi, et muph et vjisi’t e nesliv finepf gus xjev zua muwi. Og lpovvoph qopl novvipt gus Djojaejae ot zuas qettoup, zua nohjv jewi e jesf voni gopfoph e nesliv gus vjev (us nezci puv.)

O vjopl ov’t jesf vu taswowi vji muxt ug catopitt og zua fup’v vsamz cimoiwi op zuas deati. Jupitv Vie xepvif vu csoph e johj-raemovz vie vu vji nesliv. Ov’t xjev vjiz cimoiwif op, epf vjisi xet emtu e finepf gus ov. Tu O vjopl vjev ‘fu xjev zua muwi’ ot ulez efwodi et muph et vjisi’t e finepf gus xjev zua muwi.
 
Exituni!

Xjip O sief "12 Samit gus Mogi" O xupfisif xjev vji "12 Samit gus Opfoi Jedlis Mogi" nohjv ci.
Vjuahjv ecuav eloph xjev qiuqmi vjuahjv op e vjsief jisi, cav vjev esvodmi dunit qsivvz dmuti (katv vxu nusi ... d'nup hazt :q).

Vji samit vjev O deni aq xovj ev vji voni xisi: 12 Samit – FuCzMiespoph.dun

ONU Mebz Vjoploph ot e qsucmin vjev ot puv effsittif ugvip ipuahj. Ov ot ugvip onqmoif et onqusvepv, cav O vjopl ov fitiswit nusi tdsiip voni op vji tquvmohjv.

Huuf gopf @DjsotW
 
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Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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