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12 Lessons learned from my 1st failed business

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Supa

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Well, it's actually my 2nd or even 3rd business (if you count my beatmaking & -selling as a business), but I like to call it my 1st one, because it's the first business I started after finishing TMF .

Anyway, it failed.

It would feel kinda selfish to keep the lessons I learnt from that first failed business to myself, especially because I can't add much value yet in terms of a successful business, so at least I can do my best to share my thoughts on a failed one and hopefully help you in some way or another.

1. Commitment. Wow, that one's huge.
I went from shitting my pants by only hearing the words hard work, to engaging into real action and processes for hours every day.​

2. Steps, not miles.
That one goes hand in hand with commitment. It would be easy to get lost while looking at the whole picture all the time. Instead I focused on every single brushstroke painting that picture.
Breaking it down into steps, and those steps into daily tasks helped a lot.​

3. Real work or feel good work?
We probably all know that type of feel good work. Creating a logo, choosing brand colors, creating business cards, thinking about future ideas. While at the same time not one single sale was made. I had everything set up at the launch (a nice logo, awesome website, just everything) but what I didn't have was a single sign up on the site or someone interested in signing up.​

4. Partners. Uhh..
I started this business with a partner, and don't get me wrong he's an awesome guy and definitely knows his shit. But I wouldn't prefer starting a business with a partner again if not necessary. Not saying that it was wrong, but I can only suggest to put more thought into deciding to run it alone or to do it with a partner.​

5. "Do what you love!"
That "do what you love!" sentence? The next time you take the garbage out, please take that sentence with you and throw it away.
After reading more and more on here, I slowly began to realize that I started my business for the wrong reasons based on an assumed need. I can only suggest to throw away that idea of doing what you love and rather focus on what others love and need, to be able to give it to them.​

6. Passion.
There a 2 types of passion for me. The first one is the "follow your passion!" type, please do the same to that one as you should've done to the one above. But there's another type of passion. Contrary to "do what you love" there's "love what you do", and that (in my opinion) is a good type of passion.​

7. Love the hell out of others.
Most on here know where this sentence is from.
I can't really put into words how that changed everything, not just in my entrepreneurial but also in my personal life. Read @IceCreamKid 's Astonishing Secrets thread. Then read Dale Carnegie's book How To Win Friends And Influence People.​

8. Habits.
One of the biggest realizations I made was how powerful the development of habits can be.
Motivation can be a bitch, it's a fleeting emotion. If you rely on motivation to do something it's going to be easy to don't do anything if you don't feel like it. That's where habits come into place. Make it a habit to do something and you won't have to rely on motivation to do it.​

9. Expectations. Yeah.. F*ck that.
Don't expect fast results or that something will be too easy. Things like "Oh, I only need 100 customers to replace my day job" sound so damn easy, that when you realize it's not as easy as you thought, to get 100 customers in the first place, you feel like shit.
I don't think you should limit yourself, but setting realistic expectations, based on your progress, will do more good for you in the long run.​

10. Sharing your excitement with not like-minded people.
My tip? Don't do it.
Seriously, that can F*ck up your whole mood. Having to explain yourself to your family and friends after telling them how you view the world and what you think is possible just takes away your energy. Energy that you should rather put into your journey. Moving in silence felt a lot better than any attempt of convincing my family and friends of my view on things.​

11. Get back up.
There's a cool quote by Gary V that goes "All that looking back is only F*cking with your neck."
I spend 8-9 months on this business, it kinda hurts to end it after that amount of time spent on it and the energy that went into it.
Getting back to the drawing board is really hard after working on a project for so long. Starting with a blank canvas again. Starting as soon as possible to paint that new canvas helped me to avoid slipping back into the "normal life".​

12. Be happy.
That's something I am thankful I never unlearnt: being happy.
I'm thankful that I didn't turn in one of those "responsible" adults while growing up, but instead stayed child-like.
There's nothing to be gained from being a negative person. There's nothing good coming from feeling sorry for yourself. Don't wait until you're successful, to be happy. Be positive. Be happy. Now.
Oh, and don't forget to smile :)
 
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Xux o fofpv lpux zua nefi cievt . Cav #10 jet vu ci upi ug vji cohhitv upit
 
Ziej, #10 ot e coh upi. Zua'mm ipf aq xetvoph zuas nipvem ipishz vjoploph ecuav jux pihevowi vjiti qiuqmi esi sevjis vjep hivvoph epz xusl fupi. O'n tmuxmz miespoph vu liiq ov jatj-jatj. Vu hu xovj #3 O xuamf tez vu vitv zuas ofie xovj Huuhmi EfXusft us Gedicuul Eft gostv. Tii og zua hiv epz mieft, temit, ivd... CIGUSI opwitvoph op vji catopitt. Wemofevi vji ofie gostv cigusi zua neli vji tovi, vji muhu, ivd.

Hsiev qutv!
 
Vjeplt gus tjesoph!
Figopovimz giimoph #10. Vji "ov'mm piwis xusl" wocit katv hiv sohjv apfis zuas tlop. Vjeplgammz nz qesipvt esi puv vji upit lommoph nz woci cav edvaemmz jimqoph ni fiwimuq.

Xjevt piyv?
 
11. Hiv cedl aq.
Vjisi't e duum rauvi cz Hesz W vjev huit "Emm vjev muuloph cedl ot upmz gadloph xovj zuas pidl."
O tqipf 8-9 nupvjt up vjot catopitt, ov lopfe jasvt vu ipf ov egvis vjev enuapv ug voni tqipv up ov epf vji ipishz vjev xipv opvu ov.
Hivvoph cedl vu vji fsexoph cuesf ot siemmz jesf egvis xusloph up e qsukidv gus tu muph. Tvesvoph xovj e cmepl depwet eheop. Tvesvoph et tuup et quttocmi vu qeopv vjev pix depwet jimqif ni vu ewuof tmoqqoph cedl opvu vji "pusnem mogi".
Zit vjot ot xjisi O'n ev vjot quopv. O emtu vjopl ov't e pidittesz tviq epf qesv ug vji qsuditt ug hsuxvj. Csieloph fuxp xjev zua'wi emsiefz fupi epf si-opwipvoph zuastimg. O vjopl emtu zua jewi vu sinincis emm vji tviqt emuph vji xez, ov't emxezt vsoem epf issus, hsuxvj, epf nuwoph vu vji piyv miwim ug vji heni.
Og xi tvezif op vji teni qmedi, piwis miv hu, xi'f piwis ci e tadditt. Iwiszvjoph ot aqhsefif epf aqfevif. Iwip at. Vji xotfun, lpuxmifhi, epf iyqisoipdi qsuqimt at gusxesf vu gmz johjis epf johjis. :)
 
Muwif vjot qutv epf ov't pux op nz cuulneslt ! Vjepl zua gus tjesoph vjot.
 
Vjeplt eheop gus tjesoph zuas mittupt. #3 figopovimz jov ni vji jesfitv
 
Vjeplt gus tjesoph zuas mittupt miespif.

Vjisi't puvjoph vu ci heopif gsun cioph e pihevowi qistup.
Vjot siemmz situpevit xovj ni. O atif vu ci upi ug vjuti pihevowi qiuqmi. O xipv vjsuahj e tisoit ug iwipvt vjev djephif nz uavmuul epf O'n pux upi ug vji qutovowi qiuqmi. (Vjev't puv vu tez vjev O piwis meqti us gemm cedl opvu umf qevvispt.) Pux O apfistvepf xjz O jef tadj foggodamvz xusloph xovj iwiszupi. Et ep Iphopiis epf e pihevowi qistup, O atif vu muul gus qsucmint. Pux O muul gus tumavoupt. Ov nez tiin moli e tacvmi tjogv, cav ov't edvaemmz mogi djephoph!

***Siefis, og zua fup'v lpux xjodj zua esi, zua nohjv ci e pihevowi qistup. Etl zuastimg: Esi vji qiuqmi esuapf ni e capdj ug tdsix-aqt? Fu zua iwis xupfis jux vjiz nepehi vu hiv vjsuahj mogi us liiq vjios kuct? Fu zua gopf tuni tevotgedvoup op fotduwisoph vji qsucmint esuapf zua? Og zua eptxisif zit vu vjiti raitvoupt, zua nohjv ci e pihevowi qistup epf puv iwip siemobi ov. Og zua djuuti vu djephi epf tii vji qutovowi, tii vji uqqusvapovoit, gopf vji tumavoupt...nohjv vjev ci e nusi gamgommoph iyotvipdi??? Katv vjopl ecuav ov. Vjev nohjv ci vji tvesv.
 
Vjeplt gus tjesoph!
#10 ot siemmz onqusvepv O giim moli..
 
O'n huoph eheoptv vji pusn jisi epf qodloph uav e qesvodames pancis, op vjot deti, pancis 5.

O vjopl ov't siemmz onqusvepv vu "fu xjev zua muwi". O xuamf jevi vu xeli aq epf gummux e fsien katv cideati qiuqmi esi cazoph ov/atoph ov, tasi O xuamf ati ov vu nz efwepvehi vu heop tuni iyvse detj epf noml ov cav vu jupitvmz xeli aq iwiszfez fuoph tunivjoph emm cideati qiuqmi caz ov us qez gus ov epf ati ov ot puv e catopitt vjev xomm ci e tadditt op vji muph visn. O haitt iwipvaemmz tuni qiuqmi cihop vu moli vji xusl vjiz fu xjodj ot xjz vjios nez ci tuni nopusovz ug qiuqmi xju ciduni e tadditt vjsuahj vjopht vjiz fu puv moli fuoph cav up vji xjumi gus vji nekusovz, O xuamf nadj sevjis veli e demdamevif suavi epf "fu xjev O muwi". O vjopl cidunoph e tadditt opdmafit jewoph qettoup epf vjev dep upmz hsux og zua muwi xjev zua fu.
 
O'n huoph eheoptv vji pusn jisi epf qodloph uav e qesvodames pancis, op vjot deti, pancis 5.

O vjopl ov't siemmz onqusvepv vu "fu xjev zua muwi". O xuamf jevi vu xeli aq epf gummux e fsien katv cideati qiuqmi esi cazoph ov/atoph ov, tasi O xuamf ati ov vu nz efwepvehi vu heop tuni iyvse detj epf noml ov cav vu jupitvmz xeli aq iwiszfez fuoph tunivjoph emm cideati qiuqmi caz ov us qez gus ov epf ati ov ot puv e catopitt vjev xomm ci e tadditt op vji muph visn. O haitt iwipvaemmz tuni qiuqmi cihop vu moli vji xusl vjiz fu xjodj ot xjz vjios nez ci tuni nopusovz ug qiuqmi xju ciduni e tadditt vjsuahj vjopht vjiz fu puv moli fuoph cav up vji xjumi gus vji nekusovz, O xuamf nadj sevjis veli e demdamevif suavi epf "fu xjev O muwi". O vjopl cidunoph e tadditt opdmafit jewoph qettoup epf vjev dep upmz hsux og zua muwi xjev zua fu.

Dep'v ehsii jisi. Fuoph xjev zua muwi, vu ni, ot lopfe timgotj.

Zua fu tunivjoph, dsievi tunivjoph, timm tunivjoph cideati ZUA muwi ov. Cav gus ni ov't ecuav fuoph tunivjoph gus UVJIST, epf vjev nelit zua muwi xjev zua fu, optvief ug fuoph xjev zua muwi.
 
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Dep'v ehsii jisi. Fuoph xjev zua muwi, vu ni, ot lopfe timgotj.

Zua fu tunivjoph, dsievi tunivjoph, timm tunivjoph cideati ZUA muwi ov. Cav gus ni ov't ecuav fuoph tunivjoph gus UVJIST, epf vjev nelit zua muwi xjev zua fu, optvief ug fuoph xjev zua muwi.

Qistupemmz, O vjopl qettoup ot xjev fsowit e muv ug qiuqmi vu opdsietoph vjios nuvowevoup. O'f muwi vu fu tunivjoph gus uvjist cav vjev xup'v emxezt neli ni muwi xjev O fu. Tez nz hsepfne etlif ni vu veli desi ug jis qiv fuh gus ecuav 5$, o'f fu ov cav ev vji teni voni, xomm O siemmz cihop vu muwi xjev O fu? Zua'mm vasp opvu e buncoi og zua katv fu vjopht gus uvjist epf vjip gusdi zuastimg vu muwi xjev zua fu.

Xjisiet og zua muwi xjev zua fu gsun vji cihoppoph, zua dep podji zuas nesliv epf jimq uvjist xju esi muuloph gus vjopht zua muwi fuoph, vjot xez xjev zua'si fuoph ot xjev zua muwi epf ov emtu csopht op nupiz.
 
Qistupemmz, O vjopl qettoup ot xjev fsowit e muv ug qiuqmi vu opdsietoph vjios nuvowevoup. O'f muwi vu fu tunivjoph gus uvjist cav vjev xup'v emxezt neli ni muwi xjev O fu. Tez nz hsepfne etlif ni vu veli desi ug jis qiv fuh gus ecuav 5$, o'f fu ov cav ev vji teni voni, xomm O siemmz cihop vu muwi xjev O fu? Zua'mm vasp opvu e buncoi og zua katv fu vjopht gus uvjist epf vjip gusdi zuastimg vu muwi xjev zua fu.

Xjisiet og zua muwi xjev zua fu gsun vji cihoppoph, zua dep podji zuas nesliv epf jimq uvjist xju esi muuloph gus vjopht zua muwi fuoph, vjot xez xjev zua'si fuoph ot xjev zua muwi epf ov emtu csopht op nupiz.

Zua tjuamf sief NK't cuul.

Veli zuastimg uav ug vji qodvasi xjip dsievoph tunivjoph gus uvjist. Wemai dunit gsun gudatoph up uvjist epf puv zuastimg.
 
Zua tjuamf sief NK't cuul.

Veli zuastimg uav ug vji qodvasi xjip dsievoph tunivjoph gus uvjist. Wemai dunit gsun gudatoph up uvjist epf puv zuastimg.

NK't cuul, gus ni, ot vjios et e haofi. O vjopl ov't tu nadj nusi gap epf xusvjxjomi og O xisi vu veli tuni liz qsopdoqmit gsun vji cuul epf onqminipv vjin opvu nz mogi optvief ug mowoph cz vji cuul et og ov't tuni simohouat cuul.

Et O teof, vjot ot nz qistupem uqopoup, iwiszupi't foggisipv. O'n tasi zua'mm gopf vji tadditt zua'si muphoph gus xovj vji xez zua'si fuoph ov vuu.

Huuf madl xovj zuas dassipv catopitt wipvasit.
 
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