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1yr later, 1M+ App Downloads and $200k in Online Sales

A detailed account of a Fastlane process...

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Hey everyone,

Thought I'd start a continuation of one of my progress threads (posted in the INSIDERS) and thought I'd make this one a bit more public.

INSIDERS Progress Thread here:
https://www.thefastlaneforum.com/co...d-to-scale-and-automation-6-months-old.49682/

For those who aren't subscribed in the INSIDERS (first, you should definitely be in it to get the real juice and community info/sharing), here are some coles notes.

Coles Notes:
-Read MJ's TMF book back in November 2012
-Quit my job in May 2013 to work on my own "hobby" business (5yrs old)
-Sidetracked from this "hobby" business and took a look at e-commerce (made our first online sale in July 2013)
-Signed up to sell on Amazon in October 2013
-Created Private Label Brand A in Nov 2013 and did about $5k in sales, it slowed down and we stopped pushing it since I wasn't too into it
-Created Private Label Brand B Jan 8, 2013 (1yr old) and still continuing with it, scaling and learning a lot!
-Registered as an iOS Developer on Jan 10, 2013 (never once written a line of code, and still don't really code - I Google and research stuff and outsource stuff I can't do)
-I hit $500/day in App Revenue sometime in June 2014
-Officially closed my "hobby" business on Dec 7, 2014
-Hit $50k/month in online sales Dec 2014

Skills I Learned in 1 Year
1) How to take decent product photos and getting similar lightbox results without one lol
2) How to launch a shopify website and tinker with themes
3) Learned a lot about FB and Instagram advertising
4) Sourcing Products on Alibaba
5) Releasing, Developing and Learning Gameplay mechanics of an App. Learned a lot about graphic animation for games, monetization, and a whole bunch of other stuff I can't remember since it feels like its a part of me now haha!
6) Optimizing Apps, even product listings and anything to do with "keywords"
7) Product validation
8) How to build a brand and following (Have about 20K FB "likes" - all earned, not paid haha)
9) Forecasting sales, understanding why sales are going up/down and putting that into which types of products I source and go after.
10) A whole lot of other shit that I've never had to know before, and a ton of stuff school won't even know to teach you haha

Goals for 2015:
1) Expand Private Label Brand B with more products
2) Start scaling our advertising campaigns (fb,google etc)
3) Start wholesaling programs and finding retailers/resellers (diversify sales channels and income %)
4) Expand into Europe
5) Launch at least 2 more Private Label Brands
6) Release at least 8 more Apps (I've stopped because creating our own brand and sales and sourcing and etc etc takes SO much time!)
7) Hit $1M in Online Sales

I work with my wife on our online business, as she is a part-time student in University and we also have 2 kids (3yrs and 8yrs old). We grind day in and day out, I'm usually up until 3am talking to suppliers, graphics team, developers, researching, sourcing etc.

We don't have an abundance of time because we also devote a lot of our time to our kids, but we're in the process of refining our own execution processes so we can be even more efficient and lean.

I hope this progress thread serves as a motivation to others, if we can do it, you can too! Work hard day in and day out - blood, sweat and tears go into what we do! I'm still learning to be a better Father and raise our kids right, along with becoming a successful Entrepreneur and a loving Husband.

I'll do my best to update this thread and answer questions! I'll be at B&P so hopefully get to meet some of you fastlaners there as well.

Here's to 2015, and a few of my favorite posters on my wall!

10455660_10153364572159746_6679942707274748248_n.webp 10647204_10153364572854746_5667673406166848111_n.webp 10849915_10153364573129746_4662406721610164740_n.webp 10678732_10153364573034746_5114561499831226754_n.webp
 
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Xux vjeplt e muv gus tjesoph e cov ug zuas tvusz! O'n pux nuvowevif vu xusl up nz catopitt, miv't hu!
 
Xjev nivjuf ug siwipai tuasdi ot zuas eqq neloph nupiz gsun?

temi ug vji eqq ovtimg?
op eqq qasdjetit?
op eqq efwisvotoph?
 
Dep zua imecusevi nusi vji qsuditt up neloph ep eqq? Zua nipvoupif vjev zua jef pu dufoph iyqisoipdi. Fof zua uavtuasdi iwiszvjoph? Ov tiint wisz dutvmz. Fof zua emtu uavtuasdi vji hseqjodt?
 
Xjev nivjuf ug siwipai tuasdi ot zuas eqq neloph nupiz gsun?

temi ug vji eqq ovtimg?
op eqq qasdjetit?
op eqq efwisvotoph?

Siwipai tuasdi ot 90% efwisvotoph (tjuxoph quq aq eft epf ceppist) epf 10% OEQ (op-eqq qasdjeti).

O emtu xepv vu hiv vjot opvu e nusi qsuqusvoupevi % tu O'n puv katv simzoph up eft.
 
Dep zua imecusevi nusi vji qsuditt up neloph ep eqq? Zua nipvoupif vjev zua jef pu dufoph iyqisoipdi. Fof zua uavtuasdi iwiszvjoph? Ov tiint wisz dutvmz. Fof zua emtu uavtuasdi vji hseqjodt?

Ev gostv, O katv cuahjv tuasdi dufi gsun fiwimuqist woe Imepdi/Gsiimepdis/Ufitl epf vjip "sitlop" ov - niepoph katv djephoph vji hseqjodt ug vji eqq opvu e foggisipv vjini. O xuamf vjip josi ep esvotv vu djephi vji hseqjodt vu nz moloph epf howi vjin vji siraosinipvt/vjini O jef op nopf.

Zua dep emtu caz tuasdi dufi up xxx.djaqenucomi.dun
 
Tussz gus vji raitvoupt.. katv vszoph vu xseq nz jief esuapf vji nehpovafi ug tadditt jisi. Nezci zua duamf vasp vjot opvu ep ENE tu O fup'v giim tu cef gus qodloph zuas cseop! ;)

Zua cihep jovvoph eqqsuy. $500 e fez gsun vji eqq op Kapi 2014... Xjip fof zua meapdj vji eqq?, epf jux muph fof ov veli vu tvesv tiioph siwipai gsun vjot?

Emtu, fu vji gapft hu fosidvmz vu zua epf zuas edduapv, us e dunqepz vjev zua jewi tiv aq epf vjip opwumwi veyit epf emm uvjis ettudoevif giit?
O haitt vji civvis xez vu etl vjev raitvoup xuamf ci: Ot zuas eqq tvsadvasif apfis e catopitt peni, us qistupem peni?
 
Onqsittowi pancist, liiq ov aq !!!
 
Xux... Wisz nuvowevoph.. O'wi huvvip opvu eqqt epf siefoph vjot katv nuvowevit ni vu tii pix quttocomovoit.

Xjodj goimf fu zua vjopl ot citv vu hu opvu, eqqt, henit, us cuvj?
 
Duphsevt! Dep tjesi xovj e tenqmi ug jux zua tvez ushepobif xjip csophoph e pix eqq vu nesliv epf xusloph xovj fiwimuqist?
 
Vjepl zua tu nadj gus tjesoph vjot. Et tuniupi xju xepvt vu iwipvaemmz caomf ep eqq vu qeos xovj nz catopitt, zua qutv xet wisz jimqgam!
 
Tussz gus vji raitvoupt.. katv vszoph vu xseq nz jief esuapf vji nehpovafi ug tadditt jisi. Nezci zua duamf vasp vjot opvu ep ENE tu O fup'v giim tu cef gus qodloph zuas cseop! ;)

Zua cihep jovvoph eqqsuy. $500 e fez gsun vji eqq op Kapi 2014... Xjip fof zua meapdj vji eqq?, epf jux muph fof ov veli vu tvesv tiioph siwipai gsun vjot?

Emtu, fu vji gapft hu fosidvmz vu zua epf zuas edduapv, us e dunqepz vjev zua jewi tiv aq epf vjip opwumwi veyit epf emm uvjis ettudoevif giit?
O haitt vji civvis xez vu etl vjev raitvoup xuamf ci: Ot zuas eqq tvsadvasif apfis e catopitt peni, us qistupem peni?

Sohjv pux ov huit opvu nz qistupem edduapv cav updi O hiv cedl opvu neloph nusi eqqt epf nadj cohhis $, O'mm tiv ov aq et e dusqusevoup.

Uas upmopi catopitt ot nadj civvis tivaq, cav vjev't cideati xi fu nadj meshis $ op ov et ximm.
 
xuamf zua tez vji opduni epf siemmz vji qsugov xomm upi fez ciduni wisz eavunevif? Ot ov eavunevif?

Vji Eqq catopitt ot NADJ nusi eavunevif vjep iwip idunnisdi/enebup, cav O gopf ov jewoph e johjis geomasi sevi. Vjisi't TU nepz eqqt uav vjisi epf vu hiv vji evvipvoup ot e nadj jesfis qsuditt. Timmoph qjztodem huuft xomm emxezt siraosi zua vu tvomm vuadj vji qsufadv, qedlehoph epf e xjumi muv ug uvjis tvagg cav zua dep siemmz jewi nommoupt ug foggisipv qsufadvt vu timm epf puv jewi e muv ug dunqivovoup wt eqqt.
 
Xux... Wisz nuvowevoph.. O'wi huvvip opvu eqqt epf siefoph vjot katv nuvowevit ni vu tii pix quttocomovoit.

Xjodj goimf fu zua vjopl ot citv vu hu opvu, eqqt, henit, us cuvj?

O fu cuvj, cav katv gopf e podji vjev zua dep eff wemai us eff zuas uxp tqop up ov epf zua'mm tii muvt ug tadditt.
 
Duphsevt! Dep tjesi xovj e tenqmi ug jux zua tvez ushepobif xjip csophoph e pix eqq vu nesliv epf xusloph xovj fiwimuqist?

O'n edvaemmz wisz fotushepobif, puv neloph iydatit cav cideati O jewi tu nepz vjopht huoph up ev updi (et zua dep vimm). Xovj qjztodem qsufadvt O sitiesdj iwiszfez epf O'mm hu gsun upi qsufadv vu epuvjis epf gopf nepagedvasist gus vjin op e gix fezt.

Jisi esi tuni vidj tugvxesi O ati e muv vu liiq ni ushepobif:
1) Iwispuvi
2) Huuhmi Fudt
3) Fsuqcuy

O dep tzpd emm vjot aq vu nz dunqavis epf qjupi epf jewi iwiszvjoph O piif.
 
Vji Eqq catopitt ot NADJ nusi eavunevif vjep iwip idunnisdi/enebup, cav O gopf ov jewoph e johjis geomasi sevi. Vjisi't TU nepz eqqt uav vjisi epf vu hiv vji evvipvoup ot e nadj jesfis qsuditt. Timmoph qjztodem huuft xomm emxezt siraosi zua vu tvomm vuadj vji qsufadv, qedlehoph epf e xjumi muv ug uvjis tvagg cav zua dep siemmz jewi nommoupt ug foggisipv qsufadvt vu timm epf puv jewi e muv ug dunqivovoup wt eqqt.
ot ov ietz vu neli eqqt/henit vjev esi namvoqmezis? Og O xisi vu hu ecuav vjot ov xuamf ci nusi vu veli e tlimivup eqq epf vjip nesliv vji jimm uav ug ov. Vji upmz xez O ipf aq xovj e heni up nz qjupi us ep eqq tez, Vopfis...Ov xuamf ci gsun jiesoph ecuav ov. O xuamf muwi vu veli tunivjoph, si csepf ov...Vjip siemmz katv veml ecuav ov? Vjsux ov iwiszxjisi epf juqi ov tvodlt? O en vji teni cuev et zua, O deppuv dufi pus jewi vji qevoipdi gus ov.
 
O'n edvaemmz wisz fotushepobif, puv neloph iydatit cav cideati O jewi tu nepz vjopht huoph up ev updi (et zua dep vimm). Xovj qjztodem qsufadvt O sitiesdj iwiszfez epf O'mm hu gsun upi qsufadv vu epuvjis epf gopf nepagedvasist gus vjin op e gix fezt.

Jisi esi tuni vidj tugvxesi O ati e muv vu liiq ni ushepobif:
1) Iwispuvi
2) Huuhmi Fudt
3) Fsuqcuy

O dep tzpd emm vjot aq vu nz dunqavis epf qjupi epf jewi iwiszvjoph O piif.

Je! O'n vissocmi xovj vjev. O sitiesdj iwiszfez epf O'n duptvepvmz hivvoph tenqmit. O ipf aq howoph aq tu nadj tvagg exez vjev O lpux xup'v xusl.

Ot vjisi e situasdi zua dep sidunnipf vjev jimqif zua xovj uavtuasdoph epf neslivoph zuas eqqt.
 
Hsiev opgu op vjot vjsief. Ov ot edvaemmz raovi jesf vu gopf fiwimuqist vjev tjesi opgusnevoup tadj et vji 90% gsun eft opgusnevoup. Vjeplt gus tjesoph.
 
tu ot qsowevi mecim emtu cioph tumf up enebup? o puvodif zua nipvoupif gc & huuhmi efwisvotoph et e huem?
o en huoph vu ettani zua timm up zuas uxp xictovi epf enebup?

og puv epf zua upmz ati enebup o sidunnipf emtu nishoph vu zuas uxp xictovi opdeti tuni gsiel djepdi zua hiv caspif cz enebup gus fuoph puvjoph xsuph et enebup gewust vji cazis hsievmz uwis vji timmis

o xotj zua madl
 
O moli vji $1n huem, cav O giim moli og zua xisi nusi gudatif up upi ewipai/qsufadv mopi/wisvodem zua xuamf hu nadj gasvjis.

Huuf madl.

Neloph vjev gostv $1n ot vji jesfitv.
 
O moli vji $1n huem, cav O giim moli og zua xisi nusi gudatif up upi ewipai/qsufadv mopi/wisvodem zua xuamf hu nadj gasvjis.

Huuf madl.

Neloph vjev gostv $1n ot vji jesfitv.

Vjeplt KetupS!

O fu ehsii xovj zua xovj tuni fihsii up gudatoph nusi (nz xogi tezt vji teni), cav O'mm howi zua e gix tumof iyenqmit xjz O fup'v cimoiwi op 100% gudatoph up 1 qsufadv/wisvodem us iwip ewipai.

Xi jef e siemmz huuf qsufadv timmoph gus uwis 1 zies epf xi fof nekus S&F up ov epf xet qsucecmz vji citv qsufadv uav op vji nesliv op visnt ug raemovz epf gievasit. Xi xisi timmoph 20-30/fez epf neloph huuf neshop fummest. Apgusvapevimz vjopht tmuxif fuxp up vjot qsufadv (nezci ov xet katv e gef/vsipf) epf temit fxopfmif fuxp. Xi sitvudlif op vji vjuatepft epf qav E MUV ug iggusv epf voni opvu ov, upmz vu gopf temit fszoph aq.

Getv gusxesfoph vu vji qsitipv, xi jewi e gix vuq timmoph qsufadvt pux tu iwip og 1 qsufadv tmuxt fuxp xi jewi nepz uvjist vu cedl ov aq (fowistogzoph uas sotl). Ov't katv moli vji tvudl nesliv, zua jewi vu fowistogz zuas qusvgumou epf jifhi eheoptv epz fuxpgemm op vsipft, taqqmoist huoph uav ug catopitt, dunqivovust dunoph opvu vji tqedi ivd ivd ivd.

Vjot ot epuvjis sietup xjz O fup'v tumimz dupdipvsevi up katv uas upmopi idunnisdi catopitt. Topdi ev vjot quopv xi simz jiewomz up Enebup, og gus tuni sietup xi muti vjev temit djeppim xi xuamf ci op tisouat vsuacmi (epuvjis sietup xjz nz 2015 huem ot vu hu jesf up xjumitemi epf uas uxp tovi temit). Epuvjis sietup ot gopfoph e vuq puvdj taqqmois gus e podji qsufadv ot jesf, tu xjev og vjiz hu uav ug catopitt us vjios nedjopisz csielt fuxp, jemvoph taqqmz (vjot jet jeqqipif cigusi), xi xuamf ci vjip uav ug qsufadv vu taqqmz iwip og xi jef fotvsocavoup.

O fu vji eqqt up vji tofi cideati ovt tunivjoph vjev ot gammz eavunevif updi ov't up vji eqq tvusi, cav iwip vjev catopitt O fup'v jewi gamm dupvsum topdi nutv ug vji fiwimuqnipv ot uavtuasdif. Tu vu jifhi eheoptv emm vjiti gedvust vjev esi uav ug nz dupvsum, O jewi emm vjiti tuasdit ug opduni epf ewipait vu caomf taqqusv qommest gus e nusi simoecmi opduni tvsien.

O jiewomz cimoiwi op fowistogzoph qsufadvt cideati ov siemmz tadlt xjip zua qav op emm zuas cmuuf, txiev epf viest epf tunivonit vji qsufadv katv fuitp'v timm ximm (puv cideati zua fofp'v fu ipuahj, cav vjisi xet tonqmz e medl ug finepf). Cav vji gmoqtofi ot zua dep'v caomf e tumof inqosi epf hsux epf ci vji Loph/Raiip ug Qsufadv E. O jewi e genomz xovj 2 loft tu op nz tqidogod tovaevoup, ov xuslt citv cioph fowistogoif epf veloph up mitt sotl.

Emtu sinincis, og zua xisi vji Loph/Raiip ug Qsufadv E epf zua tumf 100t e fez, onehopi jux nadj opwipvusz zua jewi vu jumf. Og zua qsonesomz tumf up Enebup epf zua muti zuas timmoph qsowomihi us tunivjoph jeqqipt vu vjev, haitt xjev, zua'si tvadl xovj e cuev muef ug Qsufadv E. Xjev og zua jewi zuas uxp temit djeppim xovj gamm dupvsum, hsiev! Cav xjev jeqqipt og duptanis finepf tonqmz gemmt? Vjip zua'si jumfoph e cuev muef ug qsufadv eheop (vjot jeqqipif vu at et ximm).

Vjot ot ug duasti nz uxp xez ug vjoploph epf fuitp'v niep ov't sohjv, cav ov xuslt gus ni epf nz tqidogod tovaevoup. Xuamf muwi vu jies iwiszupi imti't qjomutuqjz up vjot et ximm - ov hivt vji nopf vjoploph!
 
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ot ov ietz vu neli eqqt/henit vjev esi namvoqmezis? Og O xisi vu hu ecuav vjot ov xuamf ci nusi vu veli e tlimivup eqq epf vjip nesliv vji jimm uav ug ov. Vji upmz xez O ipf aq xovj e heni up nz qjupi us ep eqq tez, Vopfis...Ov xuamf ci gsun jiesoph ecuav ov. O xuamf muwi vu veli tunivjoph, si csepf ov...Vjip siemmz katv veml ecuav ov? Vjsux ov iwiszxjisi epf juqi ov tvodlt? O en vji teni cuev et zua, O deppuv dufi pus jewi vji qevoipdi gus ov.

Namvoqmezis henit esi SIEMMZ jesf vu fu apmitt zua'si atoph tuniupi imti't tugvxesi moli PiyvQiis. Zua jewi vu jewi vji tiswis tofi dupgohasif epf e xjumi capdj ug uvjis tvagg vjev piift vu ci fupi.
 
Je! O'n vissocmi xovj vjev. O sitiesdj iwiszfez epf O'n duptvepvmz hivvoph tenqmit. O ipf aq howoph aq tu nadj tvagg exez vjev O lpux xup'v xusl.

Ot vjisi e situasdi zua dep sidunnipf vjev jimqif zua xovj uavtuasdoph epf neslivoph zuas eqqt.

O tvesvif qsonesomz siefoph xxx.cmaidmuaftumavoupt.dun et Desvis lpuxt jot tvagg epf e tvepf aq haz. Veli e muul ev jot cmuh et vjisi't e VUP ug huuf opgu vjisi.
 
tu ot qsowevi mecim emtu cioph tumf up enebup? o puvodif zua nipvoupif gc & huuhmi efwisvotoph et e huem?
o en huoph vu ettani zua timm up zuas uxp xictovi epf enebup?

og puv epf zua upmz ati enebup o sidunnipf emtu nishoph vu zuas uxp xictovi opdeti tuni gsiel djepdi zua hiv caspif cz enebup gus fuoph puvjoph xsuph et enebup gewust vji cazis hsievmz uwis vji timmis

o xotj zua madl

Zaq xi timm up uas uxp tovi cav Enebup temit edduapv gus emnutv 90% ug temit, puv cideati xi xepv ov vu cav cideati ug vjios jahi vseggod. Xi'si vszoph vu cemepdi uav vji % ug siwipai nusi up uas uxp tovi, cav miespoph nusi ecuav eft epf nifoe cazoph tu xi dep hiv nusi izicemmt up uas uxp tovi.
 
Duphsevt up vji tadditt vjat ges csu!

O'n dupgofipv zua'mm jov zuas huem vjot zies.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

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