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2 minute test to gauge product demand

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illmasterj

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This could really be posted in a different area but I find it most helpful when working with established brands/products.

It is absolutely not a thorough market analysis, but it is a quick test that can help you to make a fast decision on whether or not your idea is worth pursuing. In this scenario, I am wanting to become a distributor of a product in another country, so I want to know how much demand (if any) there is for that product in my desired country.

Please note the below is an example and not something I'm actually considering.
  1. Load Ubersuggest.
  2. Search for the company name, being as unique/descriptive as you can while keeping it as short as you can. I'm searching for "XXR", as I am interested in "XXR Wheels".
  3. Click "View as Text". These are your keywords, I have found 333 of them.
  4. Copy the contents of the text box.
  5. Login to your Google AdWords account and visit the Keyword Planner.
  6. The keyword planner will ask "Where would you like to start?" Select "Get search volume data and trends".
  7. Under "Option 1: Enter keywords", paste in your keywords.
  8. Under Targeting, select the country you want to find volume for. I'll choose "New Zealand"
  9. Click "Get Search Volume"
In my example, around 400 people per month from the region I'm interested in are are searching for these keywords.

Is that enough volume for you to convert? That's for you to decide.

Hope this is helpful to any of you. If you have any questions, shoot.
 
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