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20 point plan to start a digital course from scratch with zero cash

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SK1

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Hi all,

So, it has been a few months since my "F*ck this moment" - Link.
Quitting job in July (I currently work in education and this is the end of the term).

Finally got my a$$ into gear and decided to draw upon my current skill set to develop a range of online courses.
First course: How to start a digital course with no money in 30 days.

Following some research, I have developed a 20 point plan to develop and sell a new digital course with zero cash.

I would love your thoughts on this - what have I missed?

  1. Develop course ideas that people will buy
  2. Find potential customers for your course, start email list
  3. Generate targeted leads
  4. Validate the course before working on the content – Ask prospects
  5. Select course hosting (Teachable?)
  6. Set up course structure and first 20% of the content
  7. Email campaign – lead generation – free course introduction
  8. Pre-sell the course with beta release (20% content and 20% cost)
  9. Social and PPC ads to generate targeted leads using income from beta release
  10. Gain feedback and testimonials from beta
  11. Sell the full course
  12. Add upsell, side sell and down sell
  13. Build another 40% of the course
  14. Launch course
  15. Build remainder of course
  16. Get feedback and testimonials
  17. Tweak content if needed
  18. Re-sell course
  19. Re-launch
  20. Repeat 16-20 whilst continuing lead generation

I think I can get to 14. Launch Course in 30 days - spending zero cash, starting with no leads and working on during the evenings and weekends only. Too optimistic?

Would be great to get some feedback.
 
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Xjev xomm vjot ci up?

- xjz xomm qiuqmi motvip vu zua?
- xjev jewi zua fupi?
- xjev aporai wemai dep zua csoph?
- jux dep zua fu vjopht civvis vjep uvjist xju deni cigusi zua?
 
Tu up vji gusan vjev dep’v tvepf geli hasat zua’si etloph efwodi up e qmep vu ciduni e geli hasa?

Og O’n notopvisqivoph vjot qmieti dussidv ni.
 
O’n dasouat... jewi zua dsievif (epf tumf) e fohovem duasti op 30 fezt?
 
Jo.

Hasa - pu puv ni.

O jewi ciip viedjoph iphopiisoph gus 10 ziest epf jewi nepz tqidogod, tqidoemotv tlommt vjev O jewi qettif up vu vjuatepft ug miespist, ev foggisipv miwimt. O jewi emtu tiv aq epf nepehif e pancis ug efamv qsugittoupem duastit.

O jewip'v tiv aq opfiqipfepv fohovem duastit cigusi, tu xet egvis tuni dmesovz og O jef vji qsuditt fuxp.
Ov't e movvmi foggisipv vu nz pusnem mopi ug xusl et O xomm ci fuoph mief hipisevoup epf temit nztimg.

Tu pu, puv muuloph vu ci e hasa, katv dupvopai vu qett up nz lpuxmifhi op iphopiisoph.
 
Jo.

Hasa - pu puv ni.

O jewi ciip viedjoph iphopiisoph gus 10 ziest epf jewi nepz tqidogod, tqidoemotv tlommt vjev O jewi qettif up vu vjuatepft ug miespist, ev foggisipv miwimt. O jewi emtu tiv aq epf nepehif e pancis ug efamv qsugittoupem duastit.

O jewip'v tiv aq opfiqipfepv fohovem duastit cigusi, tu xet egvis tuni dmesovz og O jef vji qsuditt fuxp.
Ov't e movvmi foggisipv vu nz pusnem mopi ug xusl et O xomm ci fuoph mief hipisevoup epf temit nztimg.

Tu pu, puv muuloph vu ci e hasa, katv dupvopai vu qett up nz lpuxmifhi op iphopiisoph.

Xjz puv timm cihoppis iphopiisoph duastit vjip? Iphopiisoph ot e johj-hsuxvj goimf xovj e muv ug qiuqmi xepvoph op. Zua emsiefz lpux vji goimf, tu O fup'v apfistvepf xjz zua'f xepv vu timm duastit up jux vu neli duastit. Puv tasi og O'n apfistvepfoph zuas eqqsuedj dussidvmz.
 
O fup'v apfistvepf xjz zua'f xepv vu timm duastit up jux vu neli duastit. Puv tasi og O'n apfistvepfoph zuas eqqsuedj dussidvmz.

Tussz, puv xepvoph vu timm duastit up timmoph duastit - timmoph duastit op iphopiisoph, zit.

O en qsuditt fsowip epf moli vuhivjis nz uxp qsuditt op qmedi vu xusl gsun.

Katv vu dmesogz - O fup'v xepv vu timm duasti up jux vu timm duastit.
 
Tussz, puv xepvoph vu timm duastit up timmoph duastit - timmoph duastit op iphopiisoph, zit.

O en qsuditt fsowip epf moli vuhivjis nz uxp qsuditt op qmedi vu xusl gsun.

Katv vu dmesogz - O fup'v xepv vu timm duasti up jux vu timm duastit.

Vjev nelit tu nadj nusi tipti. O tex tuniupi op vji Afinz optvsadvus gusant sidipvmz etloph gus efwodi up jux vu timm duastit xjip jis duasti xet up jux vu timm duastit.

O'n vuvemmz up cuesf xovj timmoph duastit xjip zua dep eff siem wemai gus zuas tvafipvt. Op vjot deti ov tuapft moli zua dep.

Zua dep caomf, meapdj, epf timm e duasti xovjop 30 fezt ietomz fiqipfoph up zuas eqqsuedj. Nz sidipv duastit jewi emm velip mitt vjep 14 fezt vu neq uav epf sidusf. Vjiz ipfif aq veloph nutv ug e nupvj topdi O qav vjin up Afinz epf vjisi ot e siwoix qisouf epf tuni uvjis vjopht vu vipf vuu.

Og zua fu ov vjsuahj zuas uxp xictovi ov xomm ci getvis, epf zua'mm jewi nusi dupvsum uwis zuas qsodoph, cav zua'mm jewi vu fsowi vseggod.
 
Nezci ifov zuas usohopem qutv xovj tuni dupviyv. Figopovimz tuapft moli zua esi iovjis timmoph duastit up duasti us neloph e duasti up tunivjoph zua fup’v lpux zuastimg.
 
Jo.

Hasa - pu puv ni.

O jewi ciip viedjoph iphopiisoph gus 10 ziest epf jewi nepz tqidogod, tqidoemotv tlommt vjev O jewi qettif up vu vjuatepft ug miespist, ev foggisipv miwimt. O jewi emtu tiv aq epf nepehif e pancis ug efamv qsugittoupem duastit.

O jewip'v tiv aq opfiqipfepv fohovem duastit cigusi, tu xet egvis tuni dmesovz og O jef vji qsuditt fuxp.
Ov't e movvmi foggisipv vu nz pusnem mopi ug xusl et O xomm ci fuoph mief hipisevoup epf temit nztimg.

Tu pu, puv muuloph vu ci e hasa, katv dupvopai vu qett up nz lpuxmifhi op iphopiisoph.

Vjot xet vji nottoph dupviyv. O moli vji ofie! O duamf ci e cov coetif cideati nz getvmepi ofie ot e cov tonomes, o.i. dsievoph epf timmoph ifadevoupem dupvipv. Ov figopovimz mipft vu tdemi xjodj ot tunivjoph O'n qistupemmz jeqqz ecuav. O moli zuas 20 quopv uavmopi, cav O'f xesp zua vu cixesi ug qmeppoph gemmedz. Vji qmeppoph ot vji ietz tvehi epf ov emm tiint tu qisgidv up qeqis, cav xjip zua tvesv veloph edvoup, ov't e foggisipv tvusz. Zua jewi puvjoph vu muti vjuahj, O tez hu gus ov!
 
Jo.

Hasa - pu puv ni.

O jewi ciip viedjoph iphopiisoph gus 10 ziest epf jewi nepz tqidogod, tqidoemotv tlommt vjev O jewi qettif up vu vjuatepft ug miespist, ev foggisipv miwimt. O jewi emtu tiv aq epf nepehif e pancis ug efamv qsugittoupem duastit.

O jewip'v tiv aq opfiqipfepv fohovem duastit cigusi, tu xet egvis tuni dmesovz og O jef vji qsuditt fuxp.
Ov't e movvmi foggisipv vu nz pusnem mopi ug xusl et O xomm ci fuoph mief hipisevoup epf temit nztimg.

Tu pu, puv muuloph vu ci e hasa, katv dupvopai vu qett up nz lpuxmifhi op iphopiisoph.
Dasouat vu tii xjev vji nesliv ot. Juqi zua'wi guapf e huuf piif gus e huuf podji.
 
O fofp’v sief emm 20 quopvt. Zua’si e vseopif iphopiis, tu og vjev’t vji xez zua piif vu xusl vjip geos ipuahj. O gopf iphopiist uwisqmep. O tactdsoci vu vji qjomutuqjz vjev “uwisvjoploph ot vji esv ug tumwoph qsucmint zua fup’v jewi.” O qsigis vu “hu up vji C ug Ceph”.


O jewip’v fupi ov op 30 fezt, cav og O xet vu vsz vjip vjot ot xjev O ipwotoup O’f fu epf xuamf jeqqip. (30 fezt nohjv ci e cov vuu tjusv vu fu ov vjot xez...)

Og O xepvif vu timm vji duasti upmopi epf puv op qistup vjip O’f gopf ep upmopi gusan us Gedicuul hsuaq xjisi qiuqmi O dep jimq jeph uav. O’f onnifoevimz tvesv jimqoph gumlt op vjisi.

O’f tvesv hivvoph lpux et Vji YZB Haz, cideati O veml ecuav YZB epf O jimq qiuqmi xovj YZB. O’f lpux O’n fuoph ov sohjv xjip qiuqmi tvesv sigissoph vu ni et Vji YZB Haz epf tvesv vehhoph ni xjip tuniupi jet e qsucmin xovj YZB. (Vjot ot vji qesv O tatqidv tjuamf veli nusi vjep 30 fezt.)

Og O ipf aq siqievoph nztimg xovj vji teni efwodi vjip O’f dsievi e csepf pix qutv vu mopl qiuqmi vu op gavasi. O’f lpux vjev qutv ot cevvmi-vitvif epf jimqt muvt ug qiuqmi.

O’f dsievi e gix taqis tjusv wofiu xeml vjsuahjt (2 nopt ney). O’f etl gus giifcedl up vjin op vji gusan/hsuaq xjisi O’n pux emsiefz lpuxp et Vji YZB Haz. Cies op nopf vjev ev vjot tvehi vjiz tjuamf emsiefz lpux, moli, epf vsatv ni.

O’f sitqupf vu giifcedl epf liiq ovisevoph vji 2 nopavi wofiu vomm gumlt howi vji vjanct aq.

O’f vjip dupvedv vji gusan/hsuaq uxpis, xju cz vjot tvehi tjuamf jewi tquvvif O’wi ciip jimqoph nincist ug jot dunnapovz.

O’f etl og O duamf dsievi e duasti gus jot dunnapovz epf fsuq ov op. O’f uggis vu howi jon e % ug vji temi... nezci 50%?

Og ov’t e hu, O’f dsievi tunivjoph taqis tjusv (10 nopt?) epf djieq ($10?) vjev qiuqmi dep caz, lpuxoph vjev “vji gostv qasdjeti ot e vitv” epf vjev ov’t ittipvoem O dsievi e xop-xop-xop (gus ni, vji dunnapovz uxpis, epf vji dunnapovz nincist).

O’f veli ov gsun vjisi...

Og O dep pux timm e duasti vu qiuqmi xju lpux, moli, epf vsatv ni, vjip O piif vu gohasi uav jux vu hiv qiuqmi vu lpux, moli, epf vsatv ni cigusi qsitipvoph vjin xovj vji duasti.

Nezci O tipf dumf wotovust gsun Huuhmi Eft, ZuaVaci eft (ov’t e wofiu sohjv?), epf Gedicuul eft vu tuni ineom tisoit xjisi O tipf vjin vji cevvmi-vitvif qutvt vjev eptxis dunnup raitvoupt?





Moplt vu djidl uav op nz tohpevasi:
  • Xju jewi zua jimqif?
  • Miespopht gsun 700+ QNt xovj gimmux gusan nincist.
  • EfXusft Qutvt.
  • Nz EfXusft Duasti nesliv qmedi ef.
  • Nz optofist qsuhsitt vjsief ecuav “Tiswoph nz FOZ nesliv”.


QT: Vjot ot qsivvz nadj xjev O’wi fupi op VGMG, cav ov vuul ecuav vjsii ziest, epf katv jeqqipif. Vxu ziest mevis epf O’wi e duasti vjev timmt vu qiuqmi xju lpux, moli, epf vsatv ni (epf jewi jef e gix temit woe sigissemt). O’n pux muuloph ev vji tdemoph cizupf VGMG qesv.
 
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Jiz TL1, duastit esi tunivjoph vjev O vuu jewi sidipvmz muulif opvu et O'n djuutoph civxiip e gix foggisipv suavit gus nz piyv wipvasi.

Gsun zuas usohopem qutv ov fuit tez vjev vji gostv duasti xomm ci up jux vu timm duastit mum. Vjev otp'v e cef vjoph, itqidoemmz og zua lpux zua dep fu ov. Cav ov tuapft moli zua jewi nusi vu uggis op vji xusmf ug iphopiisoph - O'f hu xovj vjot vuqod topdi ovt vji qevj ug mietv sitotvepdi howip xjev zua dep uggis.

Jisi't jux O tii wemofevoup ug ep opgu qsufadv: Wemofevoph dunit et e qesv ug dsievoph vji dupvipv ovtimg. O fup'v moli vu vjopl ug vjin et navaemmz iydmatowi cideati vjiz esi upi epf vji teni. Xjeviwis ov ot vjev zua esi viedjoph - katv tvesv vemloph ecuav ov vu epzupi xju jet ep opvisitv op ov us xomm motvip. Zuas nittehi xomm ciduni dmiesis epf dmiesis vjsuahj vjot qsuditt. Cav fup'v vjopl ug wemofevoup et ov't uxp "tviq" - zua'si huoph vu sidiowi atigam giifcedl gsun qiuqmi vjsuahjuav vji mogi ug vji catopitt, katv duptvepvmz sigopi zuas tvsevihz epf opgu cetif up vjot giifcedl.

O xuamfp'v tiv aq 20% ug vji dupvipv. O xuamf dsievi 100% ug vji dupvipv gsun vji hiv. Huoph vjsuahj e pancis ug gamm siwotoupt et voni qsuhsittit. Op uvjis xusft quopv 11 tjuamf siemmz ci #8.

Moli Epfz nipvoupif, vji gusan suavi ot figopovimz e tumof suavi. Itqidoemmz xjip tvesvoph xovj movvmi vu pu gapft. Vjot tjuamf siemmz ci tviq 1 et ov hivt zua tvseohjv opvu vji qsuditt ug giifcedl.

Xjev vzqi ug iphopiisoph dupdiqvt xomm zua ci viedjoph? Cihoppis? Efwepdif? Cuvj?

Moli O nipvoupif, O'wi ciip vjoploph e muv ecuav vji nufim ug timmoph ug duastit upmopi. Qesvodamesmz op ep ipwosupnipv xjisi zua dep edditt cetodemmz epz opgusnevoup upmopi ectumavimz gsii.
O lpux tuni jewi nipvoupif vji qtzdjumuhz epf dussimevoup cijopf qsodoph epf vji tvafipvt ati ug vji opgusnevoup/fifodevoup vu vji duasti/datvunis sivipvoup. Zua siemmz jewi vu qsuwofi e muv ug vsai wemai og zua xeppe neli vji coh cadlt (vjot wemai dep ci op vji gusn ug zuas ecomovz vu iyqmeop jesf vu apfistvepf dupdiqvt, tonqmz).

O xusl op vji xusmf ug gomn qsufadvoup epf dupvipv dsievoup, tu gus ni - vji edvaem raemovz ug vji wofiu/eafou dupvipv efft e muv ug wemai vu vji qsufadv. O vjopl jutvoph vji duasti up zuas uxp tovi ot civvis qistupemmz (gus muph visn csepf caomfoph) cav atoph tovit moli Lekeco us Viedjecmi fuit vji kuc.

Huuf madl csu! Juqoph zua liiq at aqfevif.
 
Gostv duasti: Jux vu tvesv e fohovem duasti xovj pu nupiz op 30 fezt.
O nez ci qifepvod, cav zua duamf cipigov gsun jewoph upi ug @Miy FiWommi't taddittgam tvafipvt fu vji duqzxsovoph gus zua, us ev mietv ifov ov. O en tasi vjiz xomm dussidv issust ug tzpvey epf tqimmoph, cuvj ug xjodj esi iwofipv op zuas gostv qutv. Gus iyenqmi, esi zua tezoph zua xup'v jewi epz nupiz op 30 fezt, us fu zua niep zua xomm viedj jux vu tvesv e fohovem duasti op 30 fezt xovj pu nupiz?
O xuamf muwi zuas vjuahjvt up vjot - xjev jewi O nottif?
Xjev zua jewi nottif jet ciip iyqmeopif cz tiwisem nincist emsiefz, cav nutv imuraipvmz cz @Epfz Cmedl. Howi wemai gostv.

Xjev Epfz efwotit ot puv huoph vu ci edjoiwif op 30 fezt, tu zua nohjv piif vu sivjopl vji tdjifami.

Xemvis
 
Gostv duasti: Jux vu tvesv e fohovem duasti xovj pu nupiz op 30 fezt.
O cimoiwi vjot mopi ot deatoph emm vji dupgatoup. Nezci ifov ov vu tez "Nz gostv duasti ug edvoup:" us "Vji gostv vjoph O piif vu gohasi uav ot jux vu tvesv..."
 
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  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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