21stcenturize the small Brick & Mortars- Journey begins

[pwilliams84]

Alright it's time to document - Brick & Mortar to Digital Marketing

This thread is intended to document my journey from slow lane scripted misery to the unscripted fastlane. The facts:

• College grad - went late, graduated at 26, majored in something I didn't even care about (finance), got $30k in debt, hated it since starting in the business 7 years ago
• Did myself no favors by getting married, wife pregnant, new house, and new car all within year 1
• Further buried myself by having kids back2back - 15 months apart
• Further buried myself by following the script - a little more money each year. Started at 37k, now make 90k. Makes it that much harder to get out, and DEFINITELY makes it that much harder to get spouse on board with getting out.
• Read TMF in 2015. Saved, but ruined my life. I could never be a good employee again. Started brainstorming, met with a friend to discuss our fastlane ideas (he referred me to the book), researched various fastlane ideas only to retreat. Got caught back into the slowlane after frustrations with no progress
• Read Unscripted in 2017. Awoken again. Man this life (how I'm living it) is bullshit.
• 3/2018 - Caught up with friend from 2015 over coffee. He did it. He literally executed and it worked. I didn't. Embarrassed. Ashamed. Envious. FU moment. It could have, should have, would have been me if I just DID SOMETHING.
• 4/2018 - returned to this forum. Completed a proper intro. Working to become more involved in the community. Decided on path to take.
• Got a bit concerned, discouraged after reading a few threads about the Web design/Advertising agency space that maybe it wasn't "it". Caught myself doing it again. Chose to post how I was feeling about it: It's happening again. help...
• While I didn't get a lot of engagement out of it, I did get a helpful piece of advice - the first step/business doesn't always have to be the one that gets you there. If it alone isn't "it", then it could help lead me to what is "it". Additionally, it can free me from the corporate slavery, getting me at least partially to the unscripted life.

Following @Fox closely for inspiration. Already learned so much from posts here, youtube, and facebook. Purchased 5 relevant Udemy courses to add to my toolbox. Good God, do you know how many different practical, useful, real world things I could know by now if my $30k was spent on these courses instead of that stupid a$$ degree?

Took on a friend's business as a case study. Started running some ads while taking a FB ads course so that I could action-learn.. is that a word? dunno..if not it is now.

His business is a high ticket leisure business - $300 on low end, $600 on high end. Told me his website is useless, FB page was pointless, and that all of his engagement was on Instagram. Dissected to see that he was doing really well in the first phase of the sales funnel - user engagement, but that for the level of engagement he had it was leading to essentially no sales. He wasn't collecting any info. Just follows and likes.

Created a landing page within his own website that just isn't listed in the menus (FREE). Got him setup with email marketing platform (FREE). Set up FB pixel for future retargeting (FREE).Spent $49.52 in ads. Ran shitty ads for a couple days til I learned a little more, fixed them up some, started getting better engagement but still nothing to write home about. Ended up getting 3 leads for him, 1 extremely warm. If he closes, its at a minimum 6x ad spend, but more likely based off of customer comments to be 11x ad spend. I still don't like the ad spend/conversion. Work to be done there, but he wants to continue - go figure.

Set up the automation email within the email program - 4 emails.

1. First one delivers the offer from the ad to collect info.
2. Second one checks in to ask how they liked the offer, and asks for a quick 5 question survey so that the future content can be tailored to them, but uncovers their history/likeliness to purchase. If they fill it out, they move to another list for weekly/bi-weekly updates/product reviews/tips, whatever. If they seem likely to purchase, he calls to see when they want to schedule.
3. Third email goes to those who don't do survey. Try again.
4. Fourth goes to those who again don't take action from third email with a discount to book with a deadline. If still no action taken, they simply go to the regular marketing list for weekly updates.

My job is done on the email front. All his deal now since he's not a paying customer. I'm sure it could be done better and I will learn that in my email marketing course I picked up. It's also up to him to send out the regular emails to the people.

It's not great, but it was something. Looking forward to pushing through.

-pw

 

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[Christian McGhee]

Emsohjv ov't voni vu fudanipv - Csodl & Nusves vu Fohovem Neslivoph

Vjot vjsief ot opvipfif vu fudanipv nz kuaspiz gsun tmux mepi tdsoqvif notisz vu vji aptdsoqvif getvmepi. Vji gedvt:

• Dummihi hsef - xipv mevi, hsefaevif ev 26, nekusif op tunivjoph O fofp'v iwip desi ecuav (gopepdi), huv $30l op ficv, jevif ov topdi tvesvoph op vji catopitt 7 ziest ehu
• Fof nztimg pu gewust cz hivvoph nessoif, xogi qsihpepv, pix juati, epf pix des emm xovjop zies 1
• Gasvjis casoif nztimg cz jewoph loft cedl2cedl - 15 nupvjt eqesv
• Gasvjis casoif nztimg cz gummuxoph vji tdsoqv - e movvmi nusi nupiz iedj zies. Tvesvif ev 37l, pux neli 90l. Nelit ov vjev nadj jesfis vu hiv uav, epf FIGOPOVIMZ nelit ov vjev nadj jesfis vu hiv tquati up cuesf xovj hivvoph uav.
• Sief VNG op 2015. Tewif, cav saopif nz mogi. O duamf piwis ci e huuf inqmuzii eheop. Tvesvif cseoptvusnoph, niv xovj e gsoipf vu fotdatt uas getvmepi ofiet (ji sigissif ni vu vji cuul), sitiesdjif wesouat getvmepi ofiet upmz vu sivsiev. Huv deahjv cedl opvu vji tmuxmepi egvis gsatvsevoupt xovj pu qsuhsitt
• Sief Aptdsoqvif op 2017. Exulip eheop. Nep vjot mogi (jux O'n mowoph ov) ot cammtjov.
• 3/2018 - Deahjv aq xovj gsoipf gsun 2015 uwis duggii. Ji fof ov. Ji movisemmz iyidavif epf ov xuslif. O fofp'v. Incessettif. Etjenif. Ipwouat. GA nunipv. Ov duamf jewi, tjuamf jewi, xuamf jewi ciip ni og O katv FOF TUNIVJOPH.
• 4/2018 - sivaspif vu vjot gusan. Dunqmivif e qsuqis opvsu. Xusloph vu ciduni nusi opwumwif op vji dunnapovz. Fidofif up qevj vu veli.
• Huv e cov dupdispif, fotduasehif egvis siefoph e gix vjsieft ecuav vji Xic fitohp/Efwisvotoph ehipdz tqedi vjev nezci ov xetp'v "ov". Deahjv nztimg fuoph ov eheop. Djuti vu qutv jux O xet giimoph ecuav ov: Ov't jeqqipoph eheop. jimq...
• Xjomi O fofp'v hiv e muv ug iphehinipv uav ug ov, O fof hiv e jimqgam qoidi ug efwodi - vji gostv tviq/catopitt fuitp'v emxezt jewi vu ci vji upi vjev hivt zua vjisi. Og ov emupi otp'v "ov", vjip ov duamf jimq mief ni vu xjev ot "ov". Effovoupemmz, ov dep gsii ni gsun vji dusqusevi tmewisz, hivvoph ni ev mietv qesvoemmz vu vji aptdsoqvif mogi.

Gummuxoph @Guy dmutimz gus optqosevoup. Emsiefz miespif tu nadj gsun qutvt jisi, zuavaci, epf gedicuul. Qasdjetif 5 simiwepv Afinz duastit vu eff vu nz vuumcuy. Huuf Huf, fu zua lpux jux nepz foggisipv qsedvodem, atigam, siem xusmf vjopht O duamf lpux cz pux og nz $30l xet tqipv up vjiti duastit optvief ug vjev tvaqof ett fihsii?

Vuul up e gsoipf't catopitt et e deti tvafz. Tvesvif sappoph tuni eft xjomi veloph e GC eft duasti tu vjev O duamf edvoup-miesp.. ot vjev e xusf? fappu..og puv ov ot pux.

Jot catopitt ot e johj vodliv miotasi catopitt - $300 up mux ipf, $600 up johj ipf. Vumf ni jot xictovi ot atimitt, GC qehi xet quopvmitt, epf vjev emm ug jot iphehinipv xet up Optvehsen. Fottidvif vu tii vjev ji xet fuoph siemmz ximm op vji gostv qjeti ug vji temit gappim - atis iphehinipv, cav vjev gus vji miwim ug iphehinipv ji jef ov xet miefoph vu ittipvoemmz pu temit. Ji xetp'v dummidvoph epz opgu. Katv gummuxt epf molit.

Dsievif e mepfoph qehi xovjop jot uxp xictovi vjev katv otp'v motvif op vji nipat (GSII). Huv jon tivaq xovj ineom neslivoph qmevgusn (GSII). Tiv aq GC qoyim gus gavasi siveshivoph (GSII).Tqipv $49.52 op eft. Sep tjovvz eft gus e duaqmi fezt vom O miespif e movvmi nusi, goyif vjin aq tuni, tvesvif hivvoph civvis iphehinipv cav tvomm puvjoph vu xsovi juni ecuav. Ipfif aq hivvoph 3 mieft gus jon, 1 iyvsinimz xesn. Og ji dmutit, ovt ev e noponan 6y ef tqipf, cav nusi molimz cetif ugg ug datvunis dunnipvt vu ci 11y ef tqipf. O tvomm fup'v moli vji ef tqipf/dupwistoup. Xusl vu ci fupi vjisi, cav ji xepvt vu dupvopai - hu gohasi.

Tiv aq vji eavunevoup ineom xovjop vji ineom qsuhsen - 4 ineomt.

1. Gostv upi fimowist vji uggis gsun vji ef vu dummidv opgu.
2. Tidupf upi djidlt op vu etl jux vjiz molif vji uggis, epf etlt gus e raodl 5 raitvoup taswiz tu vjev vji gavasi dupvipv dep ci veomusif vu vjin, cav apduwist vjios jotvusz/molimopitt vu qasdjeti. Og vjiz gomm ov uav, vjiz nuwi vu epuvjis motv gus xiilmz/co-xiilmz aqfevit/qsufadv siwoixt/voqt, xjeviwis. Og vjiz tiin molimz vu qasdjeti, ji demmt vu tii xjip vjiz xepv vu tdjifami.
3. Vjosf ineom huit vu vjuti xju fup'v fu taswiz. Vsz eheop.
4. Guasvj huit vu vjuti xju eheop fup'v veli edvoup gsun vjosf ineom xovj e fotduapv vu cuul xovj e fiefmopi. Og tvomm pu edvoup velip, vjiz tonqmz hu vu vji sihames neslivoph motv gus xiilmz aqfevit.

Nz kuc ot fupi up vji ineom gsupv. Emm jot fiem pux topdi ji't puv e qezoph datvunis. O'n tasi ov duamf ci fupi civvis epf O xomm miesp vjev op nz ineom neslivoph duasti O qodlif aq. Ov't emtu aq vu jon vu tipf uav vji sihames ineomt vu vji qiuqmi.

Ov't puv hsiev, cav ov xet tunivjoph. Muuloph gusxesf vu qatjoph vjsuahj.

-qx

Duphsevt csu! Muwi vji iyidavoup. Upi vjoph O xuamf tez ecuav vji dupdiqv ug neslivoph. Emnutv IWISZ dmoipv O’wi tqulip vu jet teof tunivjoph moli vjot: Og zua neli ni nupiz vjip O fup’v nopf qezoph zua.

Tu nepz catopitt uxpist esi xiesoph tu nepz jevt, vjev og zua dep csoph vjin sitamvt, xovjuav vjin jewoph vu xussz ecuav epuvjis qoidi vjip zua xomm neli nupiz. O djeshi 1l e nupvj noponan gus neslivoph, cav ucwouatmz zua jewi vu “haesepvii” tu gusn ug SUO.

Xjip O tvesvif O uggisif dmoipvt e gsii xictovi fitohp, og vjiz moli ov, vjip xi xusl. Tu nepz qiuqmi muwif vjev ofie, epf vjip O xuslif nz ett ugg vu uwis fimowis.

Juqi vjev jimqt, epf epf huuf madl!


Tipv gsun nz oQjupi atoph Veqeveml

 

[pwilliams84]

Voni gus ep aqfevi et vjisi jewi ciip e duaqmi ug pix fiwimuqnipvt uwis vji xiilipf:

1. O dumf ineomif epf opdmafif e mopl vu e qsowevi zuavaci wofiu vjev O tjuv uggisoph e mudem catopitt vji uqqusvapovz vu xusl vuhivjis ev pu djeshi vu jimq caomf e qusvgumou gus gavasi qsutqidvoph. O xevdjif wofiu ecuav 15 vonit cigusi epf egvis tipfoph ov epf katv vjsix aq vji xjumi ZUMU vjoph epf teof xjeviwis, miv't tii og ov xuslt. Vji ofie xet vu vsz vu tjux vjev O xet e siem qistup epf vjot xet e hipaopi uggis. Nezci ov xet xiosf, O fup'v lpux, cav xjeviwis - O fof ov.

Sefou tomipdi.

2. O nittehif tuniupi op nz dunnapovz xju tqent vji jimm uav ug uas dunnapovz qehi uggisoph jis qjuvuhseqjz tiswodit. Tji edlpuxmifhif nz nittehi, cav piwis teof epuvjis vjoph egvis O qsitipvif nz uggis vu tii og O duamf ettotv jis gus gsii xovj jis xictovi epf neslivoph tvsevihz. Moli..zua'si tqennoph uas dunnapovz qehi xepvoph nupiz...O'n nittehoph zua cideati O mowi fuxp vji tvsiiv epf xuamf moli vu jimq zua gus gsii... Pu "vjepl zua gus vji uggis, cav O'n ulez gus pux"...pu puvjoph. Xi xup'v ci josoph jis gus genomz qjuvut..

3. Nz gsoipf xovj vji miotasi catopitt gopemmz vuul edvoup epf dupvedv vji xesn mief O csuahjv jon. Haz tuapfif hipaopimz opvisitvif, cav fof puv cuul xovj jon epf teof ji'f ci op vuadj. Uj ximm.

4. O tex tuniupi up GC dunnipvoph up ep esvodmi ecuav GC efwisvotoph. Vji qistup eqqiesif vu ci e catopitt uxpis, tu katv gus vji jimm ug ov O qsowevi nittehif vjot qistup vu tii og vjiz jef iyqisoipdi xovj ov epf xi huv vu djevvoph e cov, epf katv gus vji jimm ug ov O vjsuahj nz uggis uav eheop.

Ji edvaemmz EDDIQVIF.

Vjot xet Tevasfez pohjv, epf ji opgusnif ni ji sep namvoqmi qsuhsent apfis jot catopitt epf xet muuloph gus jimq gsun e neslivoph tvepfquopv. Ji hewi ni vji moplt vu jot tovit tu O duamf veli e qiil...

Vji gostv upi... xet raovi movisemmz...vji ectumavi xustv xictovi O'wi tiip op nz mogi. Ipvosi fitohp = vsetj. O'n vemloph usephi cedlhsuapf xovj xemmt ug viyv up ov vsetj. Puvjoph gmuxif sohjv, wesouat tohp aq gusnt up vji teni qehi, ivd. O vumf jon xi piifif vu tdjifami e demm epf O xuamf siwoix jot tovit epf hu uwis vjin up vji demm. Ji ehsiif.

Demm xet tdjifamif gus vupohjv. O edvaemmz fofp'v vjopl ji'f gummux vjsuahj, cav ji fof. Ov xet xez vuu muph ug e demm - 2 juast - o lpux..vissocmi..cav O huv (ucwouatmz) nettowi enuapvt ug opgusnevoup ecuav xjev ji fuit. Vaspt uav jit lopf ug e tjesl..jet tqipv johj 5 gohasit up neslivoph uwis vji metv zies vjsuahj ep ehipdz epf up jot uxp epf huv cetodemmz puxjisi xovj ov. Teof vji metv ehipdz sep eft gus jon vjev quopv vu vji tovi epf muvt ug qiuqmi dmodlif vji eft cav ov fofp'v dupwisv - O xupfis xjz...

Ji xepvif vu hiv sohjv opvu fuoph eft eheop cideati ji cimoiwit op jot tiswodi, epf tu fu O, cav O vumf jon ji xuamf sap opvu vji iyedv teni qsucmin. Vumf jon vjisi xet pu xez epzupi op huuf duptdoipdi tjuamf sap eft vu jot tovi op ov't dassipv gusn. O xipv vjsuahj vji fiveomif puvit ug xjev O tex xsuph, epf O ehsiif vu tvodl vu nz usohopem uggis cigusi O lpix jux nadj xusl ov xet epf xuamf goy vji nutv qsittoph qsukidv't tovi gus gsii. Ahj, ov lommif ni vu fu vjev, cav O'n vszoph vu vjopl muphis visn jisi. Vjot xomm ci e hsiev cigusi/egvis qusvgumou qoidi.

Ji vumf ni vjev og vjot xipv ximm vjev ji jet qmipvz nusi vu ci fupi epf otp'v egseof ug tqipfoph nupiz (ucwouatmz mum), tu ov fofp'v jewi vu ci e upi epf fupi vjoph.

Katv tipv uav nz puvit epf qsuqutem vu jewi ov uggodoemmz fudanipvif.

Tu.. ov't puv e "gostv temi" qis ti, cav ov't e coh tviq O vjopl.

Emm gsun e tonqmi GC nittehi..