AllenCrawley
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"Halloween is typically the second most important holiday for retailers. It is expected to drive more than $7 billion in U.S. retail sales beginning in September, if 2011 was an indicator.
The ghoulish holiday is not limited to costumes, candy, and the odd decoration; rather America's obsession with Halloween extends to many retail segments, including everything from toys to pet supplies.
For example, a 2011 study from the National Retail Federation and BIGresearch found that the average American was going to spend more than $70.00 for Halloween.
What follows are three suggestions for scaring up additional sales for an online or multi-channel retail business during the run up to Halloween. As with any sort of marketing, these ideas will need to be customized to meet an individual marketer's needs and goals. But in all cases the aim is to attract more potential customers and, thereby, increase the opportunity to make sales."
Read more: 3 Ideas for Halloween Marketing 2012 | Practical eCommerce
We have a dog related ecommerce store and will be doing a dog costume contest.
Would love to hear what you may be doing for Halloween marketing this year.
The ghoulish holiday is not limited to costumes, candy, and the odd decoration; rather America's obsession with Halloween extends to many retail segments, including everything from toys to pet supplies.
For example, a 2011 study from the National Retail Federation and BIGresearch found that the average American was going to spend more than $70.00 for Halloween.
What follows are three suggestions for scaring up additional sales for an online or multi-channel retail business during the run up to Halloween. As with any sort of marketing, these ideas will need to be customized to meet an individual marketer's needs and goals. But in all cases the aim is to attract more potential customers and, thereby, increase the opportunity to make sales."
Read more: 3 Ideas for Halloween Marketing 2012 | Practical eCommerce
We have a dog related ecommerce store and will be doing a dog costume contest.
Would love to hear what you may be doing for Halloween marketing this year.
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