I was watching a webinar yesterday abot building your brand name and found this to be interesting:
The 4 Key Elements to Building a Solid Brand
1) Great brands are transparent. Everything matches from the business cards, to the website, to the office, to your marketing, to the people that work for you. Everything is consistant. IE: Disneyland brand is "We make people smile" Every single person and thing from the janitors to waiters to signage and rides is aimed to make you smile.
2) Great brands are remarkable. Is your marketing focused on the same things as everyone else? "we've been in business for XXX years, we have quality products and good service" is not remarkable...it's the same as everyone else. A good example of something remarkable is Richard Branson...Virgin mobile isn't remarkable, but the things that Richard Branson does are remarkable (hot air ballooning around the world, going to space, etc) and it brings attention to his company.
3) Great brands stir up emotions. People by on emotions then justfy their purchase rationally. Example: The most profitable TV commercial of all time was deemed to be the MacDonald's commercial from a few years ago. It had shown an image of a young gear getting pushed on a swing. When she was at the hi point she was laughing and smiling and happy, when she reached the low point of the swing, she started balling and crying. Then in the final couple of seconds of the commercial the camera did a 180 turn to show the view form the kids perspective and when she was at the hi point she could see the Golden Arches, but when she was at the low point the golden arches were below the horizon....
4) Great brands are personable. You aren't speaking to an audience, you are speaking to 1 person at a time. Use a sniper approach and not a 'spray and pray' shotgun approach. Do you have different marketing materials and campaigns for different demographics or client categories?
The 4 Key Elements to Building a Solid Brand
1) Great brands are transparent. Everything matches from the business cards, to the website, to the office, to your marketing, to the people that work for you. Everything is consistant. IE: Disneyland brand is "We make people smile" Every single person and thing from the janitors to waiters to signage and rides is aimed to make you smile.
2) Great brands are remarkable. Is your marketing focused on the same things as everyone else? "we've been in business for XXX years, we have quality products and good service" is not remarkable...it's the same as everyone else. A good example of something remarkable is Richard Branson...Virgin mobile isn't remarkable, but the things that Richard Branson does are remarkable (hot air ballooning around the world, going to space, etc) and it brings attention to his company.
3) Great brands stir up emotions. People by on emotions then justfy their purchase rationally. Example: The most profitable TV commercial of all time was deemed to be the MacDonald's commercial from a few years ago. It had shown an image of a young gear getting pushed on a swing. When she was at the hi point she was laughing and smiling and happy, when she reached the low point of the swing, she started balling and crying. Then in the final couple of seconds of the commercial the camera did a 180 turn to show the view form the kids perspective and when she was at the hi point she could see the Golden Arches, but when she was at the low point the golden arches were below the horizon....
4) Great brands are personable. You aren't speaking to an audience, you are speaking to 1 person at a time. Use a sniper approach and not a 'spray and pray' shotgun approach. Do you have different marketing materials and campaigns for different demographics or client categories?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
