Alex Edson
Regular Contributor
The most important part of your sales outreach is your subject line.
Reason being, if you can’t get your prospect to open your sales outreach, nothing in your message will matter anyway.
Subject Line #1): A Quick Question.
Yes, just three simple words followed by a period.
Why does this outreach subject line work so well?
Because almost everyone has time for a “quick question”!
Subject Line #2): Friend of [Mutual Friend]
It’s nearly impossible not to receive a response from a prospect when you mention the name of a mutual friend or associate in your subject line.
Subject Line #3): Contacting you at [Mutual Friend]’s suggestion
Again, using the name of a mutually known contact in your subject line is incredibly powerful.
This “warm lead” introduction immediately separates your outreach from all the other outreaches in your recipient’s inbox.
Subject Line #4): [Prospect’s Name]
Using the prospect’s first name as the subject line might seem “too empty” but just try it! It works like magic!
Subject Line #5): Helping you achieve [XYZ]
Thinking from the other person’s point of view is what sales is all about.
This subject line is crafted towards helping the recipient achieve their goals.
For example, if you are selling SEO software, your subject line could be:
“Helping you achieve more website traffic.”
Or, if you are selling automobiles to gasoline conscious buyers, your subject line could be:
“Found you the best gas mileage car (within your budget)”
...
[This post originally appeared [I inserted my website here but since I just use this forum as a lead channel a mod deleted it.]] <- edited by mod
Reason being, if you can’t get your prospect to open your sales outreach, nothing in your message will matter anyway.
Subject Line #1): A Quick Question.
Yes, just three simple words followed by a period.
Why does this outreach subject line work so well?
Because almost everyone has time for a “quick question”!
Subject Line #2): Friend of [Mutual Friend]
It’s nearly impossible not to receive a response from a prospect when you mention the name of a mutual friend or associate in your subject line.
Subject Line #3): Contacting you at [Mutual Friend]’s suggestion
Again, using the name of a mutually known contact in your subject line is incredibly powerful.
This “warm lead” introduction immediately separates your outreach from all the other outreaches in your recipient’s inbox.
Subject Line #4): [Prospect’s Name]
Using the prospect’s first name as the subject line might seem “too empty” but just try it! It works like magic!
Subject Line #5): Helping you achieve [XYZ]
Thinking from the other person’s point of view is what sales is all about.
This subject line is crafted towards helping the recipient achieve their goals.
For example, if you are selling SEO software, your subject line could be:
“Helping you achieve more website traffic.”
Or, if you are selling automobiles to gasoline conscious buyers, your subject line could be:
“Found you the best gas mileage car (within your budget)”
...
[This post originally appeared [I inserted my website here but since I just use this forum as a lead channel a mod deleted it.]] <- edited by mod
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited by a moderator:
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
