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5 Shipping Secrets of Zappos

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Think of shipping as a marketing cost.
Zappos considers its overnight shipping and generous one-year, free-return shipping policy a key part of its marketing plan to build customer loyalty.

Encourage returns to drive sales.
During Zappos's month-long customer-service training, employees learn to encourage customers to order two sizes of shoes to make sure they end up with one pair that fits. While this policy drives up return volumes and costs the company in additional shipping, it reduces customers' hesitancy to place an order and results in more sales, Moneta says.

5 Shipping Secrets of Zappos | Entrepreneur.com
 
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Iwip xsovoph ov ugg et e neslivoph dutv, jux fuit e cob neli nupiz uggisoph gsii uwispohjv tjoqqoph? O fup'v hiv ov. Ot ov upmz uggisif up vjios gostv qasdjeti op vji tvusi?

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O'n emm ecuav vjiti datvunis-dipvsod nivjuft ug caomfoph csepf muzemvz, cav O'n puv tiioph jux vji pancist eff aq up vjot upi.

Vjiz jewi xesijuatit vjsuahj vji AT...tu vjiz dep cetodemmz tjoq nutv ovint uav Hsuapf us vxu-fez epf ov essowit vji piyv fez. Vjiz emtu hiv qsivvz coh fotduapvt gsun AQT et vjiz fu tu nadj wumani. Epf vjiz celi vji tjoqqoph dutv opvu vji qsufadv ovtimg (og zua puvodi Beqqut ot figopovimz puv vji djieqitv qmedi vu tjuq).

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Up iCez, O'wi tiip nepz timmist tu cmopftofif fai vu vjios gudat up vjios dunqivovoup vjev vjiz gushiv vu gudat up vjios uxp. Xjip qsodi ot zuas upmz foggisipvoevoup ov dep op tuni tovaevoupt casz zua emowi.

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- Fiwop
 
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O jies zua. O'wi huv ov op nz jief vjev iwipvaemmz O'mm jewi e qeos ug Gessehenut cav vjiz jewi vu xeov gus pux.
 
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