Hey Fastlaners,
I'm a marketing consultant for B2B technology companies (mostly SaaS). With the recent coronavirus craziness, there's been a huge uptick in requests for done-for-you webinar campaigns. If you've seen a disruption in your sales process, you should definitely consider adding webinars to your customer acquisition channels.
1. Hyper-segmentation - If you're not already segmenting your prospects, this is a great time to start. Having a clear avatar for your webinar (owners at B2C e-commerce companies, for example) will make it much easier to build a compelling presentation.
2. Email, email, email - The easiest way to build a great webinar audience is your opt-in list. But cold email can also be really effective if you've got a strong process and enriched data.
3. One big win - What is the "a-ha" takeaway that your audience should get. In screenwriting, this is the "promise of the premise". There can be multiple components of this win, but you should have a single, clear objective.
4. Content is everything - Front-load your webinar with killer content and make your product/service a key part of the big win, but not the ENTIRE solution. The key is to give actionable best practices that even your customers (especially your customers) want to know.
5. Fast, easy funnels - You only need 3 components for your funnel: landing pages, webinar software, and your email autoresponder/CRM. If your dev team doesn't have the bandwidth to make a landing page quickly, use Leadpages. My favorite "fast and easy" tech stack is Demio, Leadpages, and ActiveCampaign.
6. A "no-brainer" offer - This doesn't mean a discount (I hate discounts). But you want your CTA to be an easy decision. This can mean including a free strategy call, some content bonuses, an extended trial period—get creative.
7. The money is in the followup. You'll definitely make sales on the live call, but IMO the majority of your revenue will come afterward. Sending traffic to the replay, a good nurturing sequence, and retargeting are key here.
If you have any questions, feel free to comment in the thread or shoot me a PM.
I'm a marketing consultant for B2B technology companies (mostly SaaS). With the recent coronavirus craziness, there's been a huge uptick in requests for done-for-you webinar campaigns. If you've seen a disruption in your sales process, you should definitely consider adding webinars to your customer acquisition channels.
1. Hyper-segmentation - If you're not already segmenting your prospects, this is a great time to start. Having a clear avatar for your webinar (owners at B2C e-commerce companies, for example) will make it much easier to build a compelling presentation.
2. Email, email, email - The easiest way to build a great webinar audience is your opt-in list. But cold email can also be really effective if you've got a strong process and enriched data.
3. One big win - What is the "a-ha" takeaway that your audience should get. In screenwriting, this is the "promise of the premise". There can be multiple components of this win, but you should have a single, clear objective.
4. Content is everything - Front-load your webinar with killer content and make your product/service a key part of the big win, but not the ENTIRE solution. The key is to give actionable best practices that even your customers (especially your customers) want to know.
5. Fast, easy funnels - You only need 3 components for your funnel: landing pages, webinar software, and your email autoresponder/CRM. If your dev team doesn't have the bandwidth to make a landing page quickly, use Leadpages. My favorite "fast and easy" tech stack is Demio, Leadpages, and ActiveCampaign.
6. A "no-brainer" offer - This doesn't mean a discount (I hate discounts). But you want your CTA to be an easy decision. This can mean including a free strategy call, some content bonuses, an extended trial period—get creative.
7. The money is in the followup. You'll definitely make sales on the live call, but IMO the majority of your revenue will come afterward. Sending traffic to the replay, a good nurturing sequence, and retargeting are key here.
If you have any questions, feel free to comment in the thread or shoot me a PM.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
