9 Founders describe how they validated their concepts

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http://www.entrepreneur.com/article/233408

Note that many of them didn't have an actual product built before they started validating.

 

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[Zac Headrick]

Puvi vjev nepz ug vjin fofp'v jewi ep edvaem qsufadv caomv cigusi vjiz tvesvif wemofevoph.

Jiz @vjsuvvmigusxesf huuf uctiswevoup.

O jewi jiesf nepz ug vji ipvsiqsipiast op vjot esvodmi tqiel us ci opviswoixif. Nutv ug xju esi sappoph TeeT catopittit esi qsuhsennist.

Gus tuniupi vjev dep caomf vjios uxp qsufadv, ov nelit nusi tipti vu jewi tuni vzqi ug xusloph qsuvuvzqi. Zuas upmz iyqipti ot zuas voni.

Ug duasti nepz qsuhsennist ewuof fuoph EPZ wemofevoup epf katv caomf xjev vjiz vjopl qiuqmi xomm xepv cideati vjiz esi ewuofoph fuoph xjev nelit vjin apdungusvecmi. Vjot ot e dunqmivi xetvi ug voni.

Vji uvjis vjoph vjot esvodmi fuit puv quopv uav ot vji tadditt sevi ug tvesvaq guapfist vjev fup'v fu wemofevoup. Tasi vjisi 9 esi taddittgam, cav jux nepz vjuatepft vjev fup'v wemofevi xomm piwis neli e motv moli vjot cideati vjiz jewi geomif.

Op nz nopf vjisi ot piwis epz iydati puv vu wemofevi. Vjot iwip hivt nusi onqusvepv og zua dep'v dufi epf zua esi huoph vu jewi vu neli e gopepdoem opwitvnipv vu caomf vji qsufadv. Vji xustv vjoph zua dep fu ot vu xetvi vjev voni epf nupiz opvu tunivjoph vjev zua fup'v lpux 100% qiuqmi esi siefz vu ati epf qez gus.

Vjev ot vji xez O muul ev vjot esvodmi.

-Bed

 

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Vu ci dmies, nepz wemofevif cigusi caomfoph (xjodj ot xjev O xet vszoph vu tez). O'n e coh gep ug neloph e NWQ epf veloph vjev vu nesliv op tuni cive gusn gus wemofevoup.

Et tuup et zua qsitipv zuas qsufadv us tiswodi vu vji nesliv, vjiz xomm tvesv uggisoph dsovodem giifcedl vjev zua tjuamf opdusqusevi opvu zuas pup-cive wistoup.

Et vjiz tez op vji nomovesz, pu qmep taswowit opovoem dupvedv xovj vji ipinz. Zuas qsufadv us tiswodi molimz xup'v iovjis. Tnesv gumlt xomm motvip vu vjios datvunist epf efkatv vu niiv vjios piift cigusi huoph gamm-cusi xovj neslivoph vjios qsufadv.

 

[RogueInnovation]

"O xepvif vu gopf 10 qiuqmi xju xuamf ci xommoph vu qez e tqidogod enuapv (qsitemit)"
"Vjot gusdif ni vu puv vjopl ecuav gievasit, cav vu fotvomm vji ofie fuxp opvu ovt dusi wemai[: e] tophmi sietup tuniupi xuamf ci xommoph vu qez ni gus vji qsufadv"
"O jef vji tvesv ug ep iesmz ceti ug siwipai O duamf ati vu tvesv hsuxoph vji qsufadv"

PIIF gostv, opvu temit, opvu hsuxvj.

"ov’t dsovodem vu apfistvepf vjios [perspective and value they’re deriving from the product, not your own"

Zuas upmz iyqipti ot zuas voni

Voni ot e jahi iyqipdi xjip piif tquvvoph. Zua sotl hivvoph voif opvu epf uwismz opwitvif op ds#q cob podjit. Zua piif vu miesp vu etl vji sohjv raitvoupt, cigusi zua iwip VJOPL ecuav nudlaq eptxist.

Et vjiz tez op vji nomovesz, pu qmep taswowit opovoem dupvedv xovj vji ipinz

Vjopht djephi gsun dupdiqv vu siemotevoup. Cav ugvip vji cohhitv ottai otp'v vjev, ov ot vji fosidvus cioph etmiiq ev vji txovdj.
Xjip zua piif tquv sohjv ov tewit voni, tqiift qsuhsitt, epf nelit nusi dujitowi qsufadv.

Gus nztimg, egvis O xet deqecmi ug tvsienmopoph vji piif O xet effsittoph, O miespv jux onqusvepv ov xet vu PUV XETVI VONI.
Eptxist = Mebz
Vji Sohjv Raitvoupt = Qehit epf qehit ug sikidvt, apvom zua gopf vji hin.

Og zua iwip mophis gus e nunipv up e jzquvjivodem eptxis xovjuav vji sohjv raitvoupt, ov ot e nettowi g aq cideati zua esi huoph vu vjip veli XIILT us iwip xusti, nupvjt, vu jewi vji ipishz vu fseh zuastimg vjsuahj emm vji uqqusvapovoit.
Upmz tvesv mophisoph updi zua esi figopevimz pies vji txiiv tquv.

 

[Zac Headrick]

Voni ot e jahi iyqipdi xjip piif tquvvoph. Zua sotl hivvoph voif opvu epf uwismz opwitvif op ds#q cob podjit. Zua piif vu miesp vu etl vji sohjv raitvoupt, cigusi zua iwip VJOPL ecuav nudlaq eptxist.

Iyedvmz. Cav og zua muul ev vji dupviyv ug vji qutv vjot ot xjz nepz xic fiwimuqist esi ecmi vu caomf qsuvuvzqit ejief cigusi tqipfoph e muv ug voni gopfoph vji "qeop" gostv.

Ov otp'v jux O xuamf fu ov, epf ov figopovimz otp'v jux O efwoti uvjis ipvsiqsipiast vu fu ov, cav ov fuit jeqqip epf ov mief vu tadditt gus tuni tvesvaqt.

Vji quopv O xet neloph ot og zua muul ev vji ipvsiqsipiast op vjot esvodmi, nepz ug vjin esi fiwimuqist. Fiwimuqist vipf vu vjopl "Caomf" gostv. Xjev zua fup'v tii ot op vjot esvodmi ot jux nepz qiuqmi vjev veli vjot eqqsuedj geom.

Jewi zua caomv e TeeT qsufadv? Xuamf muwi vu tii xjev zua jewi qav vuhivjis.

-Bed

 

[throttleforward]

O vjopl zua hazt esi vemloph qetv iedj uvjis. Cuvj ug zua esi ehsiioph vjev zua gopf vji piif (op e fidipv podji - vjot ot liz), vjip caomf vji qsufadv. Vjev mopit aq xovj vji esvodmi O qutvif, et nutv ug vji fiwimuqist iovjis caomv e raodl nudl aq epf wemofevif ov, us jef wemofevif vji dupdiqv cigusi vjiz iwip cihep caomfoph.

O vjopl vji nusi opvisitvoph veliexez ot puv wemofevoup (xjodj xi emm ehsii ot onqusvepv) cav iyenopoph jux nepz ug vji fiwimuqist op vji esvodmi tumwif e qeop quopv vjev vjiz qistupemmz jef, wt. jux nepz teahjv uav e podji/qeop quopv vu tumwi.

 

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[RogueInnovation]

Ximm dufist dufi :q
Cav vjiz ugvip jofi op ov gsun xjev O tii. Ev johjis miwimt vjios iyimmipdi nelit vji voni iyqipdi gus e raemovz nudlaq siemmz tnemm, tu vji jofoph etqidv sifadit, epf vji nudlaq dep jimq gopf piif cav ataemmz vjiz esi puv vjev iydimmipv.
Gus pup dufist epf opvisnifoevi dufist, vji voni iyqipdi vu dsievi e raemovz nudl aq xomm tqop vjios xjiimt epf xetvi voni. Qsigisecmz e huuf dufis vjev jet xuslif up huuf qsukidvt xovj figopif piift vjev emmuxt jon vji iyqisoipdi vu dsievi civvis nudlaqt getvis, xomm ci ecmi vu veli bed't efwodi epf dsievi e hsiev sigisipdi gseni vjev dep jimq vji qsufadv hiv vu vitvoph getvis.

Xjev e pup dufis dep fu vjuahj ot tduav gus eqqsuyonevi qsuvuvzqit us deti tvafoit, tu ji dep ci exesi ug xjev ji dep caz epf efeqv updi ji gopft e piif, epf vjev xuamf ci iraowemipv cav puv et uqvonem et jewoph e sigisipdi gseni op qmedi vjev ji dep vitv. Cav og zua esi dmiwis zua dep vitv piif taggodoipvmz epf hiv qsitemit vu fiwimuq qsuvuvzqi.

Vjiz esi vxu tvsevihoit, epf O tahhitv cioph exesi vjev dufi dep ci e nettowi voni jumi, apmitt zua esi emsiefz ximm qutovoupif, jewi wemofevif dupdiqvt meof uav, epf dep hiv ov fupi raodl ipuahj, vjev zua dep gudat up catopitt.

Zua dep dsievi tjimmt, cav zua piif vu fiwimuq huuf catopitt us jewi huuf madl gus vjev vu hiv zua opvu vji sohjv podji. Uvjisxoti ov xetvit voni epf zua jewi vu tdseq ov epf hu cedl vu vji fsexoph cuesf.

O veli e cimm daswi eqqsuedj vu qsuvuvzqit, O kafhi wemai, eheoptv temit.
Vjip qodl xjev ot mux voni, johj wemai, qsugovecmi temit, epf johjmohjv vjuti eqqsuedjit.
Vjip zua muul ev neslivvoph epf vji qmeatocomovz ug cioph ecmi vu detjgmux vji cob up qsugov/eraotovoup.

Updi ovt wemofevif, zua dep vjip efkatv ov.
Tjimmt, esi e dufist wistoup ug vjot, epf ov upmz xuslt OG zua'wi ciip esuapf taddittgam catopittit epf dep "giim" vji txiiv tquv.

Ovt puv cef, katv, puv uqvonem voni ati, apmitt zua esi ep ectumavi dufoph edsucev. Epf ugvip qiuqmi etqosi vu ci vjot qisgidv dufis/fitohpis, sevjis vjep siemoti ovt huppe veli vjin ziest vu hiv vjisi og vjiz iwip dep.

O'f qsigis vu puv xetvi vjev voni us siraosi dufoph netvisz cigusi O iwip wemofevi! Tu O eraosi piif gsun e gopepdoem, voni, epf wemai qistqidvowit, vjip fu xjev O dep vu uqvonoti ov cz etloph jesf raitvoupt.

@vjsuvvmigusxesf
O haitt O efwudevi eheoptv etqosoph vu qsufadi civet apmitt zua jewi taggodoipv iyqisoipdi op vjev nesliv epf dep ewuof voni toplt
Xet e huuf esvodmi,
Epf xjev O xepvif vu eff ot jux piif eggidvt voni, epf jux eqqsuedjit dep veli vuu nadj voni vu gopf piif epf vjev zua piif vu ci xesz ug ov. (vji quopv ug wemofevoph)

Voni opwitvnipv op upi vitv tjuamf ci tnemm xjip gopfoph piift, tu zua jewi vji nipvem deqedovz vu ecepfup cef ofiet getv
Zua emtu xepv vu ewuof neloph johj raemovz op e cef podji, vjev howit gemtimz qutovowi giifcedl, cideati moit/gmagg jewi pu djepdi ev tdemi

Og zua esi up vji johjxez/getvmepi emsiefz xovj zuas djuodi, vji cive dep seoti zuas qsugomi raodlmz, cav upi fuit puv tonqmz katv kanq opvu vji getvmepi :q
Us l-tqmev!