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Imagine you're the head of a clothing retail store, which tailors to men and women of ages 30 - 65.
How do you succesfully market your product towards others? How do you catch one's attention? And how do you let your advertisement wander around their thoughts even though they have seen it countless hours ago. HOW do you get someone to enter your store?
This is a salespitch I will use tomorrow at a client of mine who asked this specifically.
You have to ask yourself? Why do people (especially women, as this is their major clientelle) buy clothes? Is it to protect themselves from rain & wind? Is it to impress others? (notice how I ask questions; this is the perfect method of making your client believe the idea you've laid out in front of them is actually their idea, speak out your thinking process!!!!)
No, the reason why people buy clothes is to value themselves. To make themselves feel good, especially mothers, besides buying groceries, necessities for the house, paying the bills and giving their kids an allowance, a single purchase can make their day. "I bought something for my self today"
Starbucks uses a similar method, Starbucks is a place where indecisive people make 12 choices and pay 8$ for a cup of coffee to make themselves feel good. Is it the dopamine in your head? Is it the euphory you enlive? (make a comparison with something succesful)
Their clientelle consists mostly of women aged 30 - 45, but as we've seen before, if you have a product that sells to 8 year old kids, you use 12 year old models. 8 year olds look up to 12 year olds, simple human nature. How do we bring up the nostalgia with your clientelle? In which era did your average 45 year old woman feel good? Was it 18? When they were still insecure, and had a lot of competition in school? Or 30? When they finally left childish things behind? How much does human nature miss childishness?
We believe 26 year olds cater best to your clientelle, they have just finished school, found a job, probably got married, bought a house... The world was at their feet. 26 year olds is what your business needs! (Tell them they need you!)
We all know sex sells, but how do you convey sex without becoming tasteless. Erotica, that's why 50 shades of grey was an enormous succes for women. Being able to have sexual thoughts without feeling embarassed of it. In order to stay in people's minds, you have to shock them!
Men like visualizing, women like being lead on, the suggestive aspect of erotica (what's going to happen next?)
With this info, we present you our project
A motion picture, where a woman, is kissing herself, actually, barely touching her lips, accompanied with a grotesque soundtrack, the beat building up until the viewer finally gets to see the climax of the kiss. No, the camera pans down, you see the woman in a barok-like mirror, the room becomes darker, you hear a ticking sound (before it's to late) - the woman writes in the mirror ...
"COMPANIES NAME" - Love yourself
What do you think guys? 😀
How do you succesfully market your product towards others? How do you catch one's attention? And how do you let your advertisement wander around their thoughts even though they have seen it countless hours ago. HOW do you get someone to enter your store?
This is a salespitch I will use tomorrow at a client of mine who asked this specifically.
You have to ask yourself? Why do people (especially women, as this is their major clientelle) buy clothes? Is it to protect themselves from rain & wind? Is it to impress others? (notice how I ask questions; this is the perfect method of making your client believe the idea you've laid out in front of them is actually their idea, speak out your thinking process!!!!)
No, the reason why people buy clothes is to value themselves. To make themselves feel good, especially mothers, besides buying groceries, necessities for the house, paying the bills and giving their kids an allowance, a single purchase can make their day. "I bought something for my self today"
Starbucks uses a similar method, Starbucks is a place where indecisive people make 12 choices and pay 8$ for a cup of coffee to make themselves feel good. Is it the dopamine in your head? Is it the euphory you enlive? (make a comparison with something succesful)
Their clientelle consists mostly of women aged 30 - 45, but as we've seen before, if you have a product that sells to 8 year old kids, you use 12 year old models. 8 year olds look up to 12 year olds, simple human nature. How do we bring up the nostalgia with your clientelle? In which era did your average 45 year old woman feel good? Was it 18? When they were still insecure, and had a lot of competition in school? Or 30? When they finally left childish things behind? How much does human nature miss childishness?
We believe 26 year olds cater best to your clientelle, they have just finished school, found a job, probably got married, bought a house... The world was at their feet. 26 year olds is what your business needs! (Tell them they need you!)
We all know sex sells, but how do you convey sex without becoming tasteless. Erotica, that's why 50 shades of grey was an enormous succes for women. Being able to have sexual thoughts without feeling embarassed of it. In order to stay in people's minds, you have to shock them!
Men like visualizing, women like being lead on, the suggestive aspect of erotica (what's going to happen next?)
With this info, we present you our project
A motion picture, where a woman, is kissing herself, actually, barely touching her lips, accompanied with a grotesque soundtrack, the beat building up until the viewer finally gets to see the climax of the kiss. No, the camera pans down, you see the woman in a barok-like mirror, the room becomes darker, you hear a ticking sound (before it's to late) - the woman writes in the mirror ...
"COMPANIES NAME" - Love yourself
What do you think guys? 😀
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