MJ DeMarco
I followed the science; all I found was money.
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When I was younger, I was fascinated with infomercial marketing. Back then (pre-internet), infomercials were a Fastlane, a great way to create asymmetric returns.
As I studied the successful companies in this medium, I discovered their products all had one common denominator:
In other words, if a person couldn’t figure out what the product did within 5 seconds (and the problem it solved), these successful infomercial companies wouldn’t even consider your product, no matter how great it was.
The same concept is true today, especially in a swipe-left world where attention spans are fleeting, and distractions are everywhere. A picture or a visual demonstration is worth a thousand words to get your product noticed and above the noise. Or, in our case, a picture is worth a thousand orders. Just look at some of the data…
Here’s a classic example from True Classic t-shirts, an industry rife with competitors.
Continue reading...
www.mjdemarco.com
-
When I was younger, I was fascinated with infomercial marketing. Back then (pre-internet), infomercials were a Fastlane, a great way to create asymmetric returns.
As I studied the successful companies in this medium, I discovered their products all had one common denominator:
In other words, if a person couldn’t figure out what the product did within 5 seconds (and the problem it solved), these successful infomercial companies wouldn’t even consider your product, no matter how great it was.
The same concept is true today, especially in a swipe-left world where attention spans are fleeting, and distractions are everywhere. A picture or a visual demonstration is worth a thousand words to get your product noticed and above the noise. Or, in our case, a picture is worth a thousand orders. Just look at some of the data…
- According to a study by Hubspot, visual content is 40 times more likely to be shared on social media than other types of content.
- A study by Skyword found that articles with images receive 94% more views than those without.
- According to a study by Buzzsumo, Facebook posts with images receive 2.3 times more engagement than those without.
- A survey by BrightLocal found that 60% of consumers are more likely to consider or contact a business when an image appears in local search results.
- Another study by Marketing Sherpa found that emails with images have a 42% higher click-through rate than those without.
- In 2014, Buffer compared tweets with images to those without. Buffer found that tweets with images received 18% more clicks, 89% more favorites, and 150% more retweets than those without images.
Here’s a classic example from True Classic t-shirts, an industry rife with competitors.
Continue reading...
The most effective conversion tactic. Period. - MJ DeMarco
When I was younger, I was fascinated with infomercial marketing. Back then (pre-internet), infomercials were a Fastlane, a great way to create asymmetric
www.mjdemarco.com
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