A Quick & Inexpensive Way To Find Out If There Is A Market For Your Products/Services

[Andy Black]

Ha. Some dude wrote these steps back in 2009.

You can find them here:

• A Quick & Inexpensive Way To Find Out If There Is A Market For Your Products/Services

EDIT: The link seems broken for some people.

Here's where you'll end up:

And here's the rest of the post:

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Fail Fast & Fail Cheap​

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Your aim is to get real market info as quickly and cheaply as possible.​

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If your business idea is going to fail because of lack of demand then you want to FAIL FAST and move onto another idea.​

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Spending longer than you need to on an idea that isn't going to work is a huge waste of your time, energy, money, self confidence, and potential.​

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Be Found By The People Looking For You​

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You can put people into different categories:​

1. People who need your products/services, but don't know it.
2. People who know they need your products/services, but still don't want them.
3. People who want your products/service, but aren't actively looking for them at this moment in time.
4. People who are actively looking for your products/services, right now!

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By far the easiest people to sell to are the ones who are actively looking for your products or services. If you can pick this low hanging fruit and get profitable from this category then you can look at selling to the other categories later on.​

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It would be criminal to start a costly exercise to educate those people who need your products/services but don't know about them, when there could be a lot of people actually searching for you that no-one else is serving!​

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Your Plan In A Nutshell​

1. Find out what people are looking for.
2. Find out how to give it to them.
3. Find out if you can make a profit doing it.
4. Create and implement a plan to act upon this knowledge.

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A Quick & Inexpensive Way To Get Started On The Right Foot​

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1) Got to the Google Keyword Tool (EDIT for 2016: Now the Google Keyword Planner.)​

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2) Make sure the region is set to Ireland.​

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3) Enter a phrase that someone might use to find your services/products ("dog grooming" for instance).​

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4) Google will tell you how many searches there were in Ireland that had those words in the search query phrase, and for similar phrases.​

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I've just done it and the results for Sep-09 are:​

dog grooming 9900​

grooming dog 9900​

dog groomers 1000​

dog grooming courses 1000​

dog groomer 720​

dog grooming ireland 590​

dogs grooming 590​

mobile dog grooming 480​

dog grooming equipment 260​

dog grooming course 210​

dog grooming supplies 210​

dog grooming in ireland 140​

a dog grooming 110​

dog grooming jobs 110​

grooming a dog 110​

dog grooming clippers 91​

dog grooming services 91​

mobile dog groomers 91​

professional dog grooming 91​

dog grooming business 73​

dog grooming parlour 73​

dog grooming salon 73​

dog grooming table 73​

dog grooming kit 58​

grooming for dogs 58​

mobile dog groomer 58​

pet dog grooming 58​

dog groomed 46​

dog grooming classes 46​

dog grooming prices 46​

dog grooming products 46​

dog grooming tables 46​

dog grooming tips 46​

dog grooming training 46​

dog grooming vans 46​

paws dog grooming 46​

dog grooming books 36​

dog grooming salons 36​

dog grooming school 36​

dog grooming scissors 36​

dog grooming career 28​

dog grooming kits 28​

dog grooming service 28​

cheap dog grooming 22​

dog grooming schools 22​

dog grooming suppliers 22​

dog grooming tools 22​

top dog grooming 22​

all breed dog grooming 16​

christies dog grooming 16​

dog grooming parlours 16​

dog grooming shop 16​

dog grooming brushes 12​

dog grooming tool 12​

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5) Determine which are the best phrases to indicate people are actually looking for you, and have a reasonable volume of searches (don't get too excited about volumes... remember it's for the whole of Ireland).​

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6) Put those search phrases into Google yourself and see what pops up. Are there lots of Sponsored Links (on the right hand side)? If there are then people are probably making money from those Ads. If there isn't but there is a high search volume then maybe it's ripe for you to go in there and be the first to have Ads up.​

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7) Check out your main competition (the ones with Ads in the top positions over a few weeks). Reverse engineer their sales funnels for free by pretending you're a shopper and visit their website and see how they lead you into becoming a customer.​

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8) If you think there is enough traffic out there and you can compete with (or better) the competition create a simple 4-5 page website such as [YourCounty]DogGrooming.com.​

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The 5 pages would be: Home | Services | Testimonials (optional) | About Us | Contact Us​

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(EDIT for 2016: It's even simpler than this - throw up a simple landing page.)​

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9) Create a Google Adwords campaign to run only for people who type in the search phrases you identified within the geographic region you cover (with Google Adwords you could set it to being your county or within, say, 75km of your location). Don't forget that people travel to work during the day and could be searching during their lunch break, so factor that into the geography you want your Ads to be displayed in.​

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10) Analyse the traffic stats over a month and see how many times your Ads are triggered. Hopefully you'll also be getting a few sales leads from a few visitors to your website.​

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11) After a month use this info to help decide whether you have a viable business idea.​

Note that being found by people actively looking for you is the way to pick the low hanging fruit, but not everyone searches actively online. If no-one is searching for your products/services online then it doesn't mean your business idea won't work, you maybe just have to find out where all your fish eat, and go cast your bait there.​

 

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[G-Man]

Je. Tuni fafi xsuvi tuni tviqt cedl op 2009.

Zua dep gopf vjin JISI.

Ov tiint moli genomoes, emciov epdoipv 2009 xotfun vjev O'wi tiip op uvjis qesvt mitt sinuvi.

 

[Andy Black]

(Effif vji dupvipv opvu vji uqipoph qutv et qiuqmi xisi jovvoph e Deqvdje us tunivjoph.)

 

[Mosfet]

Vji lizxusf qmeppis fuitp'v hipisevi e motv ug tonomes qjsetit epf upmz tjuxt vji tiesdj wumani op meshi cepft tadj et "100-1l" epf "1l-10l" epf tu gusvj. En O nottoph tunivjoph us ot ov katv jux ov xuslt vjiti fezt?

 

[TonyStark]

Vjot ot humf!!

Iwiszupi ot emxezt etloph "jux fu O wemofevi nz ofie, jux fu O lpux og vjisi ot e nesliv gus nz qsufadv, us jux fu O vitv vji nesliv."

Vjot tjuamf opfacovecmz tumwi vjios qsucmin!

 

[PurpleMonkey]

Vji lizxusf qmeppis fuitp'v hipisevi e motv ug tonomes qjsetit epf upmz tjuxt vji tiesdj wumani op meshi cepft tadj et "100-1l" epf "1l-10l" epf tu gusvj. En O nottoph tunivjoph us ot ov katv jux ov xuslt vjiti fezt?

Vjisi't e huuf iyqmepevoup ug jux vu hiv nusi eddasevi wumanit ev qettowi.neslivoph

 

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[miked_d]

Ep umfoi cav huufoi. Vjeplt gus zuas tjesi!

 

[Andy Black]

Vji lizxusf qmeppis fuitp'v hipisevi e motv ug tonomes qjsetit epf upmz tjuxt vji tiesdj wumani op meshi cepft tadj et "100-1l" epf "1l-10l" epf tu gusvj. En O nottoph tunivjoph us ot ov katv jux ov xuslt vjiti fezt?

Ati vji Lizxusf Qmeppis vu gopf uav pix tiesdj visnt epf hiv ep *itvonevi* ug vji nupvjmz tiesdj wumani.

Vji upmz xez vu gopf uav jux nepz wotovust zua'mm hiv op e nupvj gus e howip DQD ot vu sap e denqeohp.

Katv cideati e tiesdj visn jet 1,000 itvonevif tiesdjit qis nupvj, fuitp'v niep zuas ef xomm tjux 1,000 vonit og zua cof up vjev tiesdj visn (iyedv nevdj lizxusf - otj). Zua fup'v lpux xjev zuas onqsittoup tjesi xomm ci gus zuas howip cof qsodi epf ewisehi qutovoup.

Gus nusi fiveomt djidl uav nepz ug vji vjsieft moplif vu op vji "EfXusft Qutvt" mopl op nz tohpevasi.

Op qesvodames:

• Meapdj epf miesp
• Vji cohhitv cipigov ug EfXusft
• Esi zua upmz cazoph vseggod?
• Jux vu hiv qsugovecmi us geom getv xovj EfXusft

 

[Piotr]

Tiint vjev O dep'v eddit Huuhmi Lizxusf Qmeppis apmitt O jewi e xictovi us dunqepz xjodj O xepv vu efwisvoti. Ot ov katv vji xez op nz duapvsz? Epz xez esuapf vjot?

 

[Andy Black]

Tiint vjev O dep'v eddit Huuhmi Lizxusf Qmeppis apmitt O jewi e xictovi us dunqepz xjodj O xepv vu efwisvoti. Ot ov katv vji xez op nz duapvsz? Epz xez esuapf vjot?

Zua piif ep EfXusft edduapv pux vu edditt vji Lizxusf Qmeppis. Katv dsievi upi epf vjip fimivi vji opovoem denqeohp zua dsievi.

 

[Piotr]

Huv ov, vjeplt! On e dunqmivi pixdunis vu vji vuqod.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Andy Black]

Je. Vji usohopem qutv ot uwis 10 ziest umf pux.

 

[mr-future]

10) Epemzti vji vseggod tvevt uwis e nupvj epf tii jux nepz vonit zuas Eft esi vsohhisif. Juqigammz zua'mm emtu ci hivvoph e gix temit mieft gsun e gix wotovust vu zuas xictovi.

11) Egvis e nupvj ati vjot opgu vu jimq fidofi xjivjis zua jewi e woecmi catopitt ofie.

Upi djemmiphi jisi ot vjev O jewi piwis fupi vjot cigusi epf jewi pu cetimopi. Jux nepz ef sitquptit esi duptofisif huuf?

 

[Andy Black]

Upi djemmiphi jisi ot vjev O jewi piwis fupi vjot cigusi epf jewi pu cetimopi. Jux nepz ef sitquptit esi duptofisif huuf?

Hivvoph dmodlt up qsuqismz tivaq qeof tiesdj eft tjuamf tjux vjisi't finepf epf zua dep hiv op gsupv ug ov. Xjivjis zua'si ecmi vu hiv vjuti wotovust vu veli edvoup epf iwipvaemmz neli epz temit ot epuvjis tviq.

Hivvoph katv e jepfgam ug wotovust e fez dep ci ipuahj gus tuni catopittit. Uvjis catopittit piif japfsift ug wotovust e fez.

Vjot vjsief howit nusi fiveomif tviqt:

http://jvvqt://xxx.vjigetvmepigusan...v-qsugovecmi-us-geom-getv-xovj-efxusft.59147/