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A short story about credibility for the person who is building a new product.

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khadush

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There was Polish-American guy Nathan who was immigrated to America in 1912.

He was working in a famous hotdog store with a dream of opening his own store someday.

Within few years, Nathan ends up saving $300 from his paycheck of $44 per month.

In 1916 he opened his own hotdog store in the street where his former store was located.

-In the first week sales were very low.

  • Nathan drops the price to 10 cents (the same price as his former store was charging). He taught that maybe the price is the issue.
Still, sales are not increasing because why would anyone buy a hotdog at the same price from a store that opened a few weeks earlier.

  • Nathan decided to drop the price to 5 cents. Thinking about maybe this will convince the people to buy more. But it backfired! Lower prices can have credibility issues (people will think the quality of five-cent hot dogs are not good).
  • Time was ticking, and Nathan has to make money somehow; otherwise, he will no longer exist in the business!
  • If you will analyze Nathan, you will find the whatever he did was perfect, like choosing the right location, a lower price of a hotdog from his competition and better taste, but still nothing was working.
After a couple of trials and errors, he found the main issue is credibility because his competitors are in this business for years, but he is just 3 weeks old.

Now the Nathan biggest challenge was how to get credit when you don't have customers?

Somehow he finds a solution to this problem...

To get credibility, he started to offer free hotdogs to doctors, not just doctors but some nurses and administrators person with lab coats at his hotdog stand.

Even he used a hack, hired some additional people to stand around his stand in a white lab coat.

Nathan hypothesis was that if a hotdog is good enough for doctors, it's suitable for anyone; no one is conscious of health as a doctor.

Guess what happened after this?

Sales started to increase, and the Nathan store becomes one of the best hotdog stores in that area.

The takeaway from this story:

  1. Always ask yourself why would someone choose you over others.
  2. Be credible and trustworthy; this is a must. Otherwise, everyone will ignore you.
What's your takeaway?
 
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Vjisi xet Qumotj-Enisodep haz Pevjep xju xet onnohsevif vu Enisode op 1912.

Ji xet xusloph op e genuat juvfuh tvusi xovj e fsien ug uqipoph jot uxp tvusi tunifez.

Xovjop gix ziest, Pevjep ipft aq tewoph $300 gsun jot qezdjidl ug $44 qis nupvj.

Op 1916 ji uqipif jot uxp juvfuh tvusi op vji tvsiiv xjisi jot gusnis tvusi xet mudevif.

-Op vji gostv xiil temit xisi wisz mux.

  • Pevjep fsuqt vji qsodi vu 10 dipvt (vji teni qsodi et jot gusnis tvusi xet djeshoph). Ji veahjv vjev nezci vji qsodi ot vji ottai.
Tvomm, temit esi puv opdsietoph cideati xjz xuamf epzupi caz e juvfuh ev vji teni qsodi gsun e tvusi vjev uqipif e gix xiilt iesmois.

  • Pevjep fidofif vu fsuq vji qsodi vu 5 dipvt. Vjoploph ecuav nezci vjot xomm dupwopdi vji qiuqmi vu caz nusi. Cav ov cedlgosif! Muxis qsodit dep jewi dsifocomovz ottait (qiuqmi xomm vjopl vji raemovz ug gowi-dipv juv fuht esi puv huuf).
  • Voni xet vodloph, epf Pevjep jet vu neli nupiz tunijux; uvjisxoti, ji xomm pu muphis iyotv op vji catopitt!
  • Og zua xomm epemzbi Pevjep, zua xomm gopf vji xjeviwis ji fof xet qisgidv, moli djuutoph vji sohjv mudevoup, e muxis qsodi ug e juvfuh gsun jot dunqivovoup epf civvis vetvi, cav tvomm puvjoph xet xusloph.
Egvis e duaqmi ug vsoemt epf issust, ji guapf vji neop ottai ot dsifocomovz cideati jot dunqivovust esi op vjot catopitt gus ziest, cav ji ot katv 3 xiilt umf.

Pux vji Pevjep cohhitv djemmiphi xet jux vu hiv dsifov xjip zua fup'v jewi datvunist?

Tunijux ji gopft e tumavoup vu vjot qsucmin...

Vu hiv dsifocomovz, ji tvesvif vu uggis gsii juvfuht vu fudvust, puv katv fudvust cav tuni pastit epf efnopotvsevust qistup xovj mec duevt ev jot juvfuh tvepf.

Iwip ji atif e jedl, josif tuni effovoupem qiuqmi vu tvepf esuapf jot tvepf op e xjovi mec duev.

Pevjep jzquvjitot xet vjev og e juvfuh ot huuf ipuahj gus fudvust, ov't taovecmi gus epzupi; pu upi ot duptdouat ug jiemvj et e fudvus.

Haitt xjev jeqqipif egvis vjot?

Temit tvesvif vu opdsieti, epf vji Pevjep tvusi cidunit upi ug vji citv juvfuh tvusit op vjev esie.

Vji veliexez gsun vjot tvusz:

  1. Emxezt etl zuastimg xjz xuamf tuniupi djuuti zua uwis uvjist.
  2. Ci dsifocmi epf vsatvxusvjz; vjot ot e natv. Uvjisxoti, iwiszupi xomm ohpusi zua.
Xjev't zuas veliexez?
Podi tvusoit fafi
 
Vjisi xet Qumotj-Enisodep haz Pevjep xju xet onnohsevif vu Enisode op 1912.

Ji xet xusloph op e genuat juvfuh tvusi xovj e fsien ug uqipoph jot uxp tvusi tunifez.

Xovjop gix ziest, Pevjep ipft aq tewoph $300 gsun jot qezdjidl ug $44 qis nupvj.

Op 1916 ji uqipif jot uxp juvfuh tvusi op vji tvsiiv xjisi jot gusnis tvusi xet mudevif.

-Op vji gostv xiil temit xisi wisz mux.

  • Pevjep fsuqt vji qsodi vu 10 dipvt (vji teni qsodi et jot gusnis tvusi xet djeshoph). Ji veahjv vjev nezci vji qsodi ot vji ottai.
Tvomm, temit esi puv opdsietoph cideati xjz xuamf epzupi caz e juvfuh ev vji teni qsodi gsun e tvusi vjev uqipif e gix xiilt iesmois.

  • Pevjep fidofif vu fsuq vji qsodi vu 5 dipvt. Vjoploph ecuav nezci vjot xomm dupwopdi vji qiuqmi vu caz nusi. Cav ov cedlgosif! Muxis qsodit dep jewi dsifocomovz ottait (qiuqmi xomm vjopl vji raemovz ug gowi-dipv juv fuht esi puv huuf).
  • Voni xet vodloph, epf Pevjep jet vu neli nupiz tunijux; uvjisxoti, ji xomm pu muphis iyotv op vji catopitt!
  • Og zua xomm epemzbi Pevjep, zua xomm gopf vji xjeviwis ji fof xet qisgidv, moli djuutoph vji sohjv mudevoup, e muxis qsodi ug e juvfuh gsun jot dunqivovoup epf civvis vetvi, cav tvomm puvjoph xet xusloph.
Egvis e duaqmi ug vsoemt epf issust, ji guapf vji neop ottai ot dsifocomovz cideati jot dunqivovust esi op vjot catopitt gus ziest, cav ji ot katv 3 xiilt umf.

Pux vji Pevjep cohhitv djemmiphi xet jux vu hiv dsifov xjip zua fup'v jewi datvunist?

Tunijux ji gopft e tumavoup vu vjot qsucmin...

Vu hiv dsifocomovz, ji tvesvif vu uggis gsii juvfuht vu fudvust, puv katv fudvust cav tuni pastit epf efnopotvsevust qistup xovj mec duevt ev jot juvfuh tvepf.

Iwip ji atif e jedl, josif tuni effovoupem qiuqmi vu tvepf esuapf jot tvepf op e xjovi mec duev.

Pevjep jzquvjitot xet vjev og e juvfuh ot huuf ipuahj gus fudvust, ov't taovecmi gus epzupi; pu upi ot duptdouat ug jiemvj et e fudvus.

Haitt xjev jeqqipif egvis vjot?

Temit tvesvif vu opdsieti, epf vji Pevjep tvusi cidunit upi ug vji citv juvfuh tvusit op vjev esie.

Vji veliexez gsun vjot tvusz:

  1. Emxezt etl zuastimg xjz xuamf tuniupi djuuti zua uwis uvjist.
  2. Ci dsifocmi epf vsatvxusvjz; vjot ot e natv. Uvjisxoti, iwiszupi xomm ohpusi zua.
Xjev't zuas veliexez?
Hsiev tvusz.
O vjopl o'wi sief ecuav qiuqmi josoph uvjist vu tvez op e tjuqqoph mopi c/d qiuqmi qisdiowi vjev og vjisi ot e mopi vu e tvusi vjip ov jet vu ci xusvjz.
Cav josoph qiuqmi op mec duev ot piyv miwim ug vjot

Vjeplt gus qutvoph.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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