H.E. Pennypacker
New Contributor
I know a guy who had an electronics store in the 90s. He told me an interesting story today about compact discs. Something I thought could inspire some of you to sell your products from a different angle.
Instead of selling spindle packs of 80 CDs in the store, they called companies with tens of thousands employees. Sold them CDs with their logo printed on. That way, employees wouldn't steal CD's.
And they sold millions of CDs.
Without any inventory, as it was shipped directly from the factory to the client.
Now how can you do something similar with YOUR business?
Instead of selling spindle packs of 80 CDs in the store, they called companies with tens of thousands employees. Sold them CDs with their logo printed on. That way, employees wouldn't steal CD's.
And they sold millions of CDs.
Without any inventory, as it was shipped directly from the factory to the client.
Now how can you do something similar with YOUR business?
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