@MJ DeMarco mentions in TMF that he sold ad space for limo companies and then changed his business model to pay per lead. I'm sure this happens to a lot of entrepreneurs still in the process of building their solution.
My business model began with 2 options - free basic advertising and paid advertising with more features. Long story short, the money is coming in even though consumers are reaching out to me to refer them to a business. Thus, I refer people, they work with these businesses, everybody benefits - except me.
I've decided to take every business listing's contact information down and replace it with my own to adjust the business into a pay-per-email-lead model. To ensure no confusion, I plan to meet with the 56 businesses already signed up to let them know about the change, give them a chance to opt out, sign a terms agreement and collect their CC info to get started sending people their way.
They are not going to like the fact that I'm replacing their contact info with my own. They will take advantage of me if I let them. However, I feel some type of way about saying "hey, I know we agreed on this originally, but I have to change it to this now. Is you in, or is you out?" But I have to draw the line somewhere.
How have you guys dealt with this?
My business model began with 2 options - free basic advertising and paid advertising with more features. Long story short, the money is coming in even though consumers are reaching out to me to refer them to a business. Thus, I refer people, they work with these businesses, everybody benefits - except me.
I've decided to take every business listing's contact information down and replace it with my own to adjust the business into a pay-per-email-lead model. To ensure no confusion, I plan to meet with the 56 businesses already signed up to let them know about the change, give them a chance to opt out, sign a terms agreement and collect their CC info to get started sending people their way.
They are not going to like the fact that I'm replacing their contact info with my own. They will take advantage of me if I let them. However, I feel some type of way about saying "hey, I know we agreed on this originally, but I have to change it to this now. Is you in, or is you out?" But I have to draw the line somewhere.
How have you guys dealt with this?
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